Wichita Mayor in Spat with Local Journalists Over Whether She ‘Refused’ to Sign Proclamation or Just Didn’t Vote for It

Wu is accusing three local TV stations along with a newspaper of misreporting whether or not she refused to vote for a city ordinance about Transgender Day of Visibility.

By |March 28th, 2025|Categories: News|Comments Off on Wichita Mayor in Spat with Local Journalists Over Whether She ‘Refused’ to Sign Proclamation or Just Didn’t Vote for It

Amazon, Ad Strategies, and Superman: What to Expect From 2025’s ‘Normal’ CinemaCon

The motion picture industry's premiere convention and trade show returns to Las Vegas for its 13th year.

By |March 28th, 2025|Categories: News|Comments Off on Amazon, Ad Strategies, and Superman: What to Expect From 2025’s ‘Normal’ CinemaCon

A New Study, Funded by Dany Garcia, Reveals ‘Trailblazer’ Marketing Archetype

The research found that successful women are overlooked and misaddressed by most advertising.

By |March 28th, 2025|Categories: News|Comments Off on A New Study, Funded by Dany Garcia, Reveals ‘Trailblazer’ Marketing Archetype

WH Smith brand to disappear from high streets after 233 years

It’s never been associated with great advertising, but somehow WH Smith is a brand that has a place in the nation’s heads, if not their hearts. Now the 233 year-old retailer has been sold to Modella Capital in a £76 million deal, and its 480 high street stores will soon be branded as TGJones. Most … The post WH Smith brand to disappear from high streets after 233 years first appeared on More About Advertising.

By |March 28th, 2025|Categories: News|Comments Off on WH Smith brand to disappear from high streets after 233 years

Big beast Meta circles principal media buying

Principal-based media buying is all the rage among the big ad holding companies even though many of their clients see it as a swizz. Essentially it means agencies buy media in bulk and flog it on to clients at a profit. Media broking in other words, traditionally frowned upon but the agencies need to make … The post Big beast Meta circles principal media buying first appeared on More About Advertising.

By |March 28th, 2025|Categories: News|Comments Off on Big beast Meta circles principal media buying

Halo Top Ice Cream Touts Self-Care in Its Biggest Return to National Advertising

Halo Top ice cream, in its first national campaign in three years, intros new flavors and a new AOR in Digitas Chicago.

By |March 28th, 2025|Categories: News|Comments Off on Halo Top Ice Cream Touts Self-Care in Its Biggest Return to National Advertising
    Go to Top