Nielsen’s patent lawsuit against VideoAmp dismissed
The dismissal of Nielsen’s suit against VideoAmp comes after a loss in the TVision review earlier this year.
How Travel Brands Get Global Exposure: The Power of Strategic Outdoor Ads
In the ever-competitive airline industry, expanding into new markets requires more than just adding new routes, it demands strategic marketing that ensures maximum visibility. Jetstar, a leading low-cost airline, understands this well. As part of its efforts into global expansion, Jetstar has successfully launched its Sri Lanka–Singapore route, leveraging the power of Out-of-Home (OOH) advertising […] The post How Travel Brands Get Global Exposure: The Power of Strategic Outdoor Ads appeared first on The Perfect Media Group.
Spectrum selects VCCP to manage creative
Cable and internet provider Spectrum chose VCCP and Horizon Media to manage creative and media, respectively.
Santiago Gallego to Join Telemundo Chicago as Reporter and Anchor
Since 2014, Gallego served as the primary anchor of Noticias 60 Telemundo at Telemundo 60 in San Antonio, Texas
Why Icelandair is running a ‘This is not AI’ campaign
Icelandair is running a “This is not AI” to help generate trust from travelers and combat fake imagery.
Kristen Welker Scores Trump Scoop on Meet the Press
Welker's interview made headlines over the weekend.
EXCLUSIVE: Omnicom Offers Clients up to $200K for Spending on X, Leaked Docs Show
Omnicom is offering ad agencies a variety of financial incentives for buying inventory on X, leaked documents reveal.
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PepsiCo Names Mark Kirkham CMO of Beverages as Greg Lyons Departs
PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand reinvention.
Amber Ruffin to No Longer Headline WHCA Dinner
Ruffin made unflattering comments towards members of the Trump administration.
