Lingerie, Perfume, and Tarot Cards: Inside Publisher Dirt’s Creative Approach to Advertising

Dirt has adopted an ad strategy closer to streetwear collaboration than standard sponsorship.

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The History of the First Billboards in America and the Origin of the terms ‘BILLBOARD’, ‘Outdoor Advertising’, ‘Showing’ and ‘Outdoor Salesman

The story of the origination billboards and of the OOH terms, ‘Billboard', 'Outdoor Advertising’, ‘Showing’ and ‘Outdoor Salesman’ The post The History of the First Billboards in America and the Origin of the terms ‘BILLBOARD’, ‘Outdoor Advertising’, ‘Showing’ and ‘Outdoor Salesman first appeared on OOH TODAY.

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Clear Channel Completes Sale to Bauer Radio

The purchase price from the transaction was $625 million, ... net cash proceeds received today from the transaction, after prepayment in full of the outstanding CCIBV term loans in the principal amount of $375 million, plus approximately $12 million of accrued interest, totaled approximately $243 million. The post Clear Channel Completes Sale to Bauer Radio first appeared on OOH TODAY.

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Do You Know Who You’re Paying? FTC Lawsuit Against an Online Bill Pay Platform to Proceed

On March 21, a federal judge in Washington state denied Doxo Inc.’s motion to dismiss a complaint brought by the Federal Trade Commission (FTC) regarding Doxo’s alleged deceptive advertising practices. The FTC’s complaint alleges that Doxo, a third-party online bill pay platform, violated the FTC Act and the Gramm-Leach-Bliley Act (GLB). Doxo provides a third-party...

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Supreme Court Hears Oral Argument in Nondelegation Case Implicating the Powers of Administrative Agencies

On Wednesday, the Supreme Court heard oral arguments in Federal Communications Commission v. Consumers’ Research (consolidated with SHLB Coalition v. Consumers’ Research), a case about the role of executive administrative agencies and congressional delegations of power to those agencies that could revitalize the long-dormant nondelegation doctrine. This case has broad implications for administrative law generally,...

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