Week in Charts: Trump Tariffs Drag on Ad Forecasts, ProSieben Shares Fall on MFE Takeover Bid, and Omnicom Tops New Business Rankings
In this week's Week in Charts: Trump tariffs drag on ad forecasts, ProSieben shares fall on MFE takeover bid, and Omnicom tops new business rankings. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Read More
We Are Futures wins UK athletics Get Set programme
We Are Futures, which describes itself as a youth engagement agency, has won a four year contract with Team GB and ParalympicsGB to handle its Get Set programme working with schools to promote “resilience, teamwork, and ambition through Olympic and Paralympic values.” British Olympic Foundation MD Jen Rouse says: “The team here at Team GB … The post We Are Futures wins UK athletics Get Set programme first appeared on More About Advertising.
VCCP US wins biggest account – creative for $450m Spectrum
British agencies have traditionally found it hard to make headway in the US, spells of relatively strong performance undermined by big losses and key personnel departures. Currently Mother is giving it a good shot, despite losing massive retailer Target a couple of years ago and BBH US seems to be thriving under Publicis ownership. Adam&eveDDB … The post VCCP US wins biggest account – creative for $450m Spectrum first appeared on More About Advertising.
New IPA president Karen Martin delivers rousing call to creative action
Karen Martin of BBH is the new president of the UK’s IPA, the agency trade body comprising creative and media agencies. And she’s started with a bang, parading around Soho in a nod to a famous BBH Johnnie Walker ad, making the point that, if the industry really does have creativity at its core (as … The post New IPA president Karen Martin delivers rousing call to creative action first appeared on More About Advertising.
It’s time to ditch the lazy 18 to 49 demo
If your ad is for everyone, it’s not connecting with anyone.
Ad Age Small Agency Conference & Awards 2025—everything you need to know
The 2025 Ad Age Small Agency Conference & Awards takes place in Toronto, July 22-23.
Creator and influencer trends brand marketers need to know about right now
Topicals’ brand trip, UPS and Kareem Rahma team up on a content series and more creator economy news.
5 marketing tips for brands dealing with the widening income gap
Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and products.
Advertising salary guide—how to succeed in B2B marketing
B2B marketing is in demand as business-facing companies seek to bolster their advertising efforts.
Ad tech under renewed pressure as senator calls out bot-driven media waste
Questions include whether verification vendors disclosed a lack of key DSP data to block bots.




