Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem
Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP. For publishers that rely on Prebid and Google Ad Manager, the effects could be immediate and costly. When an advertiser wins a video ad impression in a […] The post Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem appeared first on AdExchanger.
Texas Attorney General Probes Pesticide Use on “Organic” Produce at Grocery Chains
This month, Texas Attorney General Ken Paxton launched an investigation into major grocery chains’ use of chemical pesticides on produce labeled “organic” by the manufacturer. Paxton’s office expressed concern that the grocery chains may be deceiving consumers who base their purchasing decision on the belief that organic produce has not been treated with pesticides. Texas AG...
MMM Lite: Your Ultimate Guide to a Powerful AI Media-Mix Model
Executive Summary: The No-PhD AI Media-Mix Model for Growth-Stage Brands The right AI media-mix model is the ultimate answer for growth-stage brands spending $30k-$300k per month who are tired of attribution guesswork. In a world where third-party cookies are disappearing and privacy regulations are tightening, understanding which marketing channels truly drive results is harder than […]
Best new creative ads: Uber Eats’ ‘Jim Courier’, Delta, IKEA and more
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a collection of clutter-breaking ads for years now. This week: ads from Uber Eats, Volvo, Delta and more. Uber Eats: Jim Courier If you are in advertising, there are some ideas which evoke the ‘wish I [...] The post Best new creative ads: Uber Eats’ ‘Jim Courier’, Delta, IKEA and more appeared first on Bhatnaturally.
7 Ways to Boost ROI Using Statistics in Marketing
Over eighty percent of American marketers say data is the key to their best campaigns. In an industry where every dollar counts, statistics empower brands to cut through guesswork and... The post 7 Ways to Boost ROI Using Statistics in Marketing appeared first on PGN Agency.
EACA report: do clients actually want real agency partners?
A new report from the European Association of Communications Agencies (EACA) with Kantar, reveals the contradiction at the heart of what clients want from their agencies. The CMOs’ Expectations Study reveals that nearly all (94%) clients believe agencies can be true partners they can trust but they continue to undermine the process of building trust … The post EACA report: do clients actually want real agency partners? first appeared on More About Advertising.
ADWEEK’s TV Upfronts and NewFronts 2026 Calendar
Everything you need to know about this year's upfront and NewFront presentations.
The AdCP Hype Problem: Why Standardized AI Workflows Don’t Equal Better Media Outcomes
If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a few months ago, AdCP has been framed as a foundational step toward an “agentic” future, one where AI systems plan, execute and optimize media buys without human hand-holding. It is a compelling vision, but one […] The post The AdCP Hype Problem: Why Standardized AI Workflows Don’t Equal Better Media Outcomes appeared first on AdExchanger.
Let’s Work Together
define the characteristics of a good partner and what are some of the traits that can derail partnerships? The post Let’s Work Together first appeared on OOH TODAY.
Job openings at Duft Watterson
Duft Watterson has two openings that they recently posted via LinkedIn: Media Operations Coordinator We’re seeking a Media Operations Coordinator to join our media team and play a critical role … The post Job openings at Duft Watterson first appeared on Idaho Ad Agencies.
