Lost In The Shuffle: Why Mid-Market Brands Need Specialist Advertising Agencies More Than Ever
The advertising industry just consolidated into fewer hands than ever before, and if you're a mid-market brand, you're about to find out exactly what that means for your business. The post Lost In The Shuffle: Why Mid-Market Brands Need Specialist Advertising Agencies More Than Ever appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights.
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Former WTMJ Anchor Tom Durian Joins Las Vegas Fox Station
Durian has joined KVVU in Las Vegas as an evening anchor.
Apple Can Help You “Be Ostentatiously Mediocre And Succeed”
Navigating the demands of office work in The Age of AI presents new challenges for today’s thought workers. If you are not careful to constantly upgrade skills, colleagues who have, may lap you in the perpetual race to impress the boss and keep your job. Vinsom Cunningham, author of a new novel and staff writer […] The post Apple Can Help You “Be Ostentatiously Mediocre And Succeed” appeared first on Adpulp.
“If You Think Our Clients Are Ready to Give Their Credit Card to One Platform, You’re Wrong,” says Publicis CEO Sadoun
Publicis Groupe CEO Arthur Sadoun, as much as he claims not to like talking about his competitors too much, hasn't been able to resist throwing a few jabs at his major rivals in recent earnings calls. And indeed on today's conference call, WPP, Omnicom, and Interpublic Group got a fair few mentions, both directly and Read More
Disney, Google, Etsy, and More Brands Rush the Court at WNBA All-Star
WNBA All-Star's increasing viewership and ad buys boost ESPN women's basketball revenue 70% and have Indianapolis making room for brands like Etsy and Unrivaled.
Men in showers clean up again for Amazon and Axe
What is it with men in showers? Ever since Old Spice’s much-awarded “the man your man could smell like,” advertisers have had a penchant for wrapping towels around its heroes. This week sees two more classics of the genre, both with a slightly sinister take on the bathroom ritual. Targeting university students, Amazon reflects the … The post Men in showers clean up again for Amazon and Axe first appeared on More About Advertising.
Canceled Before It Clicked: Eighth Circuit Strikes Down FTC’s Click-to-Cancel Rule
Just days before it was set to take effect, the U.S. Court of Appeals for the Eighth Circuit struck down the Federal Trade Commission’s (FTC) much anticipated “Click-to-Cancel Rule” (the “Rule”), delivering regulatory whiplash to companies that had proactively geared up for the Rule’s arrival. As previously reported, the Rule sought to impose various requirements...…
GLA University Makes a Bold Impression with DND Flyway OOH Campaign
As the academic season gears up, GLA University, a premier educational institution based in Uttar...
