Why Programmatic Live TV Might Be the Most Exciting Opportunity in CTV
There are a number of exciting emerging opportunities in CTV advertising says Cadi Jones, SVP Europe at Index Exchange, but the biggest might be the growing availability of live TV through programmatic tools. Live TV brings a lot of value to advertisers, since live programming (like sports or concerts) provides a uniquely lean-in, engaging experience Read More
Are Brand Safety Tools Fit for Purpose?
As news publishers contend with falling traffic and the prospect of generative AI scraping their content, recent findings from Mantis also highlight the risk of ad revenues being lost to overzealous brand safety tools. According to the contextual targeting company, brand safety solutions blocked around half of this year's Super Bowl and Oscars-related content across Read More
After The Mill’s Shutdown, 30 Ex-Staffers Join Thinkingbox’s The Heist
More than two dozen former employees of The Mill, the production studio that shut down in February, have joined creative company Thinkingbox to expand its post-production division The Heist.
Is the Collapse of SEO About to Cause CPM Inflation?
AI and LLMs are popular precisely because they get people answers and information faster than clicking around.
Consumer Sentiment Plummets Heading Into Trump’s Tariff ‘Liberation Day’
There has been a deceleration in overall spending during the past two months compared to the same period last year.
Mark Read’s Pay Hit, DEI Silence, and Other Key Takeaways from WPP’s Annual Report
Four things you may have missed from the 2024 edition.
How Technology Is Simplifying Vehicle Ad Campaign Management
Image source: google The discovery of vehicles as an advertising medium is nothing short of a coup. It’s more or less traditional advertising—but on wheels and can be seen by anyone wherever it drives. Whether from a dedicated vehicle or the company truck, mobile advertising is an excellent way of getting any brand to go […] The post How Technology Is Simplifying Vehicle Ad Campaign Management appeared first on .
Securing the Future of Out-of-Home Advertising: A Call for Industry Unity
The success of Geopath is inextricably tied to the success of the OOH industry as a whole. Supporting Geopath means supporting standardization, trust, and growth—three pillars that are essential for OOH’s future. The post Securing the Future of Out-of-Home Advertising: A Call for Industry Unity appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights.
How to Create a Sense of Urgency in Gas Station Advertising
Much like convenience stores, gas stations are often quick and frenetic places for customers to top off. So, it stands to reason that the chance to steal some of their attention is fairly limited. And yet, with an almost built-in tendency to splurge, audiences seem primed to part with their cash in gas stations. This […] The post How to Create a Sense of Urgency in Gas Station Advertising appeared first on AllOver Media.
Liquid Death and MSG Deal Embeds the Brand in Iconic American Venues
Liquid Death and MSG announce a multiyear deal that will intertwine the canned water and iced tea brand with iconic venues and entertainment properties.
