AI is transforming commerce, but if you think most people are ready for agents to shop for them, well, not so fast. “I do think [agentic] changes everything,” says LiveRamp CEO Scott Howe on this week’s episode of AdExchanger Talks. “But I’m not a big subscriber of, ‘Hey, we’re all going to buy agentically.’” Instead, […] The post AI Won’t Shop For You – Yet appeared first on AdExchanger.

The actress and director continue their collaboration.

The Western goods brand will stream the spot, which first aired last spring, on Peacock during Super Bowl 60.

Here are the top reasons you should consider representation before selling: The post Thinking About Selling Your Billboard Assets? Read This Before Taking a Direct Offer first appeared on OOH TODAY.

The ongoing corporate conflict between Alphonso and LG Electronics (LGE) has all the makings of a Netflix docuseries. In fact, Ashish Chordia, co-founder and former CEO of Alphonso, the TV data startup that became LG Ads after LGE acquired a controlling stake in 2021, is actually considering it. “I think I’ve got enough material. I’m […] The post Alphonso’s Legal Fight With LG Isn’t Over Yet – And Now $4.5 Billion Is At Stake appeared first on AdExchanger.

Something’s afoot in America that’s giving out a rather nasty smell so lurching into Americana has its dangers for some advertisers at least. The values that made the USA the birthplace of modern democracy are, it’s safe to say, under challenge from you-know-who. But the Super Bowl is the Super Bowl and one should expect … The post Budweiser: bald eagle meets Clydesdale in the Super Bowl first appeared on More About Advertising.

The Red Dot Award: Brands & Communication Design 2026 has launched. From now on, agencies, in-house teams, companies and independent designers can submit their work to the international competition. The award is open to all those shaping brands and communication through strong ideas, clear concepts and excellent execution – regardless of medium, channel or format. Red Dot stands internationally for quality in design and communication. Within the Red Dot Award: Brands & Communication Design, projects are recognised for their impact, attitude and consistent conceptual implementation. Submissions are assessed by an international jury of 30 experts from the worlds of design, science, media and consultancy.[...]

The IPA has looked deep into its databank of effectiveness case studies and come up with some statistics to prove that brands who put “trust building” into the brief are more likely to drive growth. “Trust” is a nebulous term, but the IPA’s analysis shows that 93% of ad campaigns (excluding non-profit) that report significant … The post If you want to build business, build trust says new IPA research first appeared on More About Advertising.

ADWEEK's Marketing Vanguard Inspiration Excursion in Davos revealed that as marketing influence expands with AI, so does scrutiny, and leaders must be visible and human.

Making Culture Visible in a Global City The Indian Film Festival 2026, presented by the Singapore Film Society and Embassy of India in Singapore, celebrates the depth and diversity of Indian cinema—from contemporary storytelling to culturally rooted narratives.   Beyond curated film screenings, the festival sought to reach audiences across Singapore by placing Indian cinema […] The post How the Embassy of India Brought the Indian Film Festival to Life Across Singapore Through OOH appeared first on The Perfect Media Group.