The Trade Desk’s OpenPath Fuels 15% Revenue Growth for Gaming Platform Overwolf
Since being on OpenPath, two major advertisers have struck more strategic buys with the gaming platform.
Cinnabon and Carvel are Having a Baby to Target Gen Z and Millennials
The two brands are uniting to launch 30 Cinnabon Swirl retail locations.
The Best Movie Theater Drinks and Snacks at CinemaCon 2025
From Dirty Icees to artisan waffles, some great concessions are coming to a theater near you.
Meta Introduces Additional Built-In Restrictions for Instagram Teen Accounts
These restrictions will also be added to other Meta apps, including Facebook and Messenger.
Paramount, Experian to Partner in New Ad Data Initiative
The collaboration provides new signals to improve targeting accuracy and drive better performance for advertisers.
Ian Colvin: rewriting the recipe – how brands can thrive with new HFSS regulations
Despite ASA push-back, the UK government’s commitment to HFSS legislation has advertisers re-evaluating their marketing approaches. Under the latest guidelines, products classified as HFSS (high in fat, sugar or salt) will be banned from pre-9pm TV advertising starting October 1st, 2025, with ongoing consultation around other paid media channels including online ads. For decades, marketers … The post Ian Colvin: rewriting the recipe – how brands can thrive with new HFSS regulations first appeared on More About Advertising.
Cox clocks off in W+K winner for Malibu
Brian Cox has enjoyed a long and distinguished career as a character actor – some may remember him as the wily intelligence officer in ITV’s Sharpe – “I’ll see you right Sharpe, you’ll see me dead Sir” – but Succession, the barely disguised show about the Murdoch clan, has lifted to him to a new … The post Cox clocks off in W+K winner for Malibu first appeared on More About Advertising.
Top casino affiliate sites for finding low-wagering bonuses
Finding the best online casino provider with a low wagering bonus is a lot easier with the help of affiliate websites. These will give you recommendations as well as key indicators to point you in the right direction. These include valuable deals and access to detailed reviews, highlighting operators that offer the type of low-wagering … The post Top casino affiliate sites for finding low-wagering bonuses first appeared on More About Advertising.
Lauren Guidi—Top Women in OOH Spotlight 2025
Lauren Guidi, VP, Regional Sales Director East at OUTFRONT Media has built her career in Boston, helping grow OUTFRONT's local sales teams and culture. She credits strong The post Lauren Guidi—Top Women in OOH Spotlight 2025 first appeared on OOH TODAY.
ADWEEK’s 2025 Social Marketing Masters Deliver Results With Boldness, Humor, and Cultural Savvy
The people, brands and agencies showcasing the power of thinking social-first.
