How AudienceMix Is Mixing Up The Data Sales Business
The data marketplaces powering programmatic advertising have exploded, with DSPs, SSPs and third-party platforms offering solutions for curating custom audiences. But, for marketers, combining data segments to reach their target audience can be a confusing and wasteful process. AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different […] The post How AudienceMix Is Mixing Up The Data Sales Business appeared first on AdExchanger.
How The Independent is Marrying Trusted Journalism with AI
Getting long-form journalism in front of a wider audience is a challenge in the AI era, says The Independent CRO Andy Morley. To address that need, the news brand has created a product called Bulletin, an AI solution that summarises longer-form content to provide "serious news for seriously busy people." In this interview, Morley discusses Read More
Resetting Sports Marketing Strategies for a Fan-First Era
At ADWEEK House's Raceway activation at Formula One’s Las Vegas Grand Prix, execs from Google, EA Sports, Amazon discussed the next era of fan engagement.
Marty Supreme ‘Zoom call’, Bang & Olufsen and more: creative ads of the week
Almost every week, I share a curated list of creative ads. The movie Marty Supreme’s Zoom Call, TVC for Bang & Olufsen and other good stuff are part of this week’s compilation. Marty Supreme: marketing Zoom call Marty Supreme is an upcoming sports comedy movie. In a fantastic ad promotion idea, they show Hollywood star [...] The post Marty Supreme ‘Zoom call’, Bang & Olufsen and more: creative ads of the week appeared first on Bhatnaturally.
Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms
E.l.f. Beauty's "So Many Dicks" campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms. The post Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms appeared first on AdExchanger.
October 2025 Media Distributor Gauge: Legacy Media Sees Viewership Increase
Disney had the largest share increase, with all of its properties recording month-to-month increases.
Smarter Targeting, Better Traffic: Why Meta Ads Win
Meta ads aren’t just about driving clicks; they’re about driving the right clicks. Smarter targeting and better campaign setup translate into website traffic that actually grows business. MG is positioned as the partner that makes sure their clients’ ad dollars Here’s some info on how Meta ads drive high-value traffic, including some of the complexity […] The post Smarter Targeting, Better Traffic: Why Meta Ads Win appeared first on McFadden/Gavender.
AI eats the world
Macro and strategic trends about the tech industry by Benedict Evans. A big thanks to Robert Beckert for bringing this to my attention
Google taps into ‘Love Actually’ for new Christmas film
Love Actually is the most-searched for film in UK Christmas history, which is one of the reasons why advertisers love to reference it so much. Waitrose hired star Keira Knightley and plundered a scene for its Christmas spot. Now Google Pixel follows suit, bringing in two of the film’s other cast members, Thomas Brodie-Sangster and … The post Google taps into ‘Love Actually’ for new Christmas film first appeared on More About Advertising.
