When Hallmark, a leading healthcare workforce management technology company, wanted to creatively address one of healthcare’s most pressing challenges – hospital staffing shortages and the downstream impacts of patient safety and unsustainable costs—they called Ideasicle X for ideas and ended up getting much more.  Ideasicle X had never produced an ad campaign before, as they’ve been purely an idea-generation company since 2010. But artificial intelligence has come a long way in its production capabilities.  CEO Will Burns explains, “The first step in our mission was to use our Ideasicle Experts—humans—to come up with over 20 campaign concepts using our IX[...]

Hot on the heels of Twix’s new global platform launch ‘Two is more than one’, the brand introduces ‘Twix Harmoniser’ - a new digital tool created in partnership with Meta for WhatsApp that harnesses the idea of two voices to reach consumers in a new way.    The feature uses innovative digital and AI technology to double the voices in the popular voice message feature, to turn them into sweet sounding duets - now even the most disappointing voice message can sound delightful.  The activation is the next step in Twix’s ambition to target an under 35 demographic, as voicenotes[...]

Some trips leave you with souvenirs, but the ones that truly change you leave behind something more significant – a new experience so vivid it lingers long after you return home. Now, as part of its ongoing partnership with the new season of HBO’s The White Lotus (also shot in Thailand), the original travel lifestyle brand, Away, is launching a new campaign entitled “Travel Changed Me,” developed in partnership with creative agency, American Haiku. Rather than focusing on ‘the destination,’ the film explores how travel changes a person. It’s a sensorial film that reminds us of travel’s power for self-exploration, for finding the parts[...]

Haraku Ramen Halal, the popular Indonesian noodle brand under the Ismaya Group, is setting a new standard in both gaming and dining with the launch of its limited edition product: The One Noodle. As a solution to the growing demand for unique, immersive gaming experiences, this game-changing creation is designed for gamers who don’t want to be interrupted by the simple act of eating. Tapping into Indonesia’s massive gaming culture, The One Noodle is a single, unbreakable 3,5-meter-long noodle. With a thicker texture designed for better flavor absorption, this noodle ensures that gamers can enjoy a satisfying meal while they’re[...]

We’ve all been guilty of it—using our t-shirts to clean our glasses. So this April Fools’ Day, GlassesUSA.com is taking that habit to the next level with a fashion-first solution: an entire outfit made from our signature microfiber cleaning cloth material. Introducing The Microfiber Collection—a shirt + pants ensemble designed for smudge-free, crystal-clear lenses anytime, anywhere. Your sleeve? A cleaning cloth. Your pants? Also a cleaning cloth. Your entire fit? You get the point. "We finally gave up trying to stop people from using their t-shirts, so we decided to turn the whole outfit into a cleaning cloth," said Arie Tom, CMO of GlassesUSA.com. "Honestly,[...]

  Europa Super Circus makes their highly-anticipated Canadian debut under the Big Top at the Elements Casino Surrey from May 1st - 4th. Join us for an all-new production featuring an international company of award-winning, world-class European circus artists. Tickets are on sale now for this once in a lifetime production for the FIRST TIME in Canada.  Guests are invited to step under the Big Top to take part in Europe’s grandest tradition; Europa Super Circus! Putting a modern twist on the beloved classic circus, Europa Super Circus offers an unforgettable evening of thrilling performances, mesmerizing lights, and whimsical delights.[...]

They didn’t silence you with chains.They silenced you with comfort.With shame disguised as love.With rules dressed as virtue.With gods that whispered, “Don’t ask.” But deep inside you, something refused.A flicker. A pulse. A whisper: “This isn’t the whole story.”“Something about this feels… off.”“There’s more—and I was made to remember it.” That whisper wasn’t defiance.It was […]

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— time to land a new position. Assert yourself in 2025 --Outdoor Advertising Sales, National AE, Marketing Manager, Digital Content Mgr, Real Estate/Leasing Rep, AE, Regional Sales & Account Mgr, Graphic Designer The post OOH Classifieds Today — first appeared on OOH TODAY.