This Startup Helps Marketers Understand What AI Says About Them. Here’s the Pitch Deck It Used To Nab $5.75M
Brandlight analyzes and improves how brands appear in platforms like ChatGPT and Perplexity.
Christina Ailsworth Promoted to News Director at WTN in Memphis
She's been serving as interim news director since last July
How Emerging Tech Is Reshaping the Creative Process
This post was created in partnership with Gear Seven. Key takeaways New technology is changing the creative process—from ideation to execution. But amid the rise of AI, AR, and immersive […]
Pickleball? Gray TV Stations to Air Major League Pickleball Games in Home Markets
The station group has partnered with Major League Pickleball to air the games on local TV.
Omnicom’s John Wren Accuses Competitors of Spreading “Nonsense” About IPG Merger
Omnicom CEO John Wren sought to reassure investors over its merger with Interpublic Group during the company's Q1 earnings call, restating that the deal is expected to close in the second half of 2025. Wren hit back at claims that the US agency group would lose clients and staff as a result of the merger, Read More
Rise Cannabis Retailer Says ‘Everybody’s Doing It’ in 420 Ads
Rise dispensaries, operating in 14 states, aims to bust outdated stoner stereotypes with its in-house created campaign.
Moretti ups the stakes in Italian beer wars
Italian beer wars are enlivening UK adverts: we’ve had Pablo making waves for newcomer (to the UK) Poretti and now established, (almost) namesake Birra Moretti is back, showing a more than unusually excited group of Tuscan villagers welcoming a delivery from the brewery. Courtesy of Lucky Generals. It looks great (beautifully directed by Sam Pilling) … The post Moretti ups the stakes in Italian beer wars first appeared on More About Advertising.
Spotify’s impressive gallery of fan tributes celebrates listeners
The pictures speak for themselves on this one. We’ve had plenty of clever, AI-driven campaigns from Spotify but the simplicity of these images – each one celebrating fans of different artists including Chappell Roan and Oasis – will strike a chord with the fans. Even those who paid over-the-odds for tour tickets. These were created … The post Spotify’s impressive gallery of fan tributes celebrates listeners first appeared on More About Advertising.
Ad holding co’s new two tiers – Publicis and Omnicom then the others
Omnicom posted 3.4% organic growth in Q1 2025 although net income fell sharply by 9.7%. Media and advertising led the way with 7.2% growth, while branding retail commerce, PR and healthcare all fell back. This follows Publicis Groupe’s 4.9% Q1 headline growth figure, with WPP, Dentsu and IPG (still set to merge with Omnicom) all … The post Ad holding co’s new two tiers – Publicis and Omnicom then the others first appeared on More About Advertising.
How Dodo Dream Date Became a Pawsome Hit for Vox Media
Dodo Dream Date has been a success story for the company's pet-themed brand.
