Heads Up, Marketers: That Jargon Habit Could Be Costing Your Brand Millions of Dollars
A new study calculates the wages of gibberish.
The WIR: UK Marketers Cut Budgets, European Broadcasters Fight Back Against Disinformation, and Facebook’s FTC Trial Begins
In this week's Week in Review: the IPA releases its latest Bellwether Report, the EBU launches an initiative to counter disinformation, and Zuckerberg takes to the stand in FTC trial. Top Stories UK Marketers Cut Budgets for the First Time in Four Years A net balance of 4.8 percent of UK companies lowered their marketing Read More
Higher education marketing: Tips on how to ace your advertising
Marketing for higher education is no simple feat. Here are some tactics that will ensure your campaigns are always top-notch. […]
Precise TV Details How New Ad Tool for Reaching Younger Audiences Is Privacy-Safe
Precise TV uses audience panels of parents and kids
AMS, VideoAmp Enter Strategic Adtech Collaboration
AMS clients can now strategically reach and measure custom audiences across the video landscape.
Roku, Adobe Partner on Secure Data Collaboration Platform
Advertisers gain improved insights into streaming behavior as a result of this collaboration.
Aflac and WNBPA Team Up to Pay WNBA All-Stars What They’re Worth
Aflac and WNBPA team up to pay WNBA All-Stars by boosting prize money.
US Digital Ad Spend Climbed to $259 Billion in 2024
The total marks a 15% increase compared to 2023.
Samsung Ads’ Optimal Reach Portfolio Now Available for Advertisers
A luxury automaker has already seen success using Optimal Reach.
MAA Ad of the Week: Xbox from Droga5
Droga5 in the US and elsewhere keepss shuffling its deck, suggesting it isn’t quite the creative powerhouse (yet) that Accenture hoped for. At its best though it can still remind us of the power of film, as here for Xbox – employing two esteemed directors in David Fincher and Romain Chassaing. So we venture to … The post MAA Ad of the Week: Xbox from Droga5 first appeared on More About Advertising.
