How A For-Profit College Is Using CTV Ads To Win Over New Students
“Back to school” is often a dreaded phrase for students. It signifies the end of summer and a return to long days of classes and hours spent studying and writing essays. But it’s also crunch time for schools trying to woo students who are still on the fence about registering. The need for a strong […] The post How A For-Profit College Is Using CTV Ads To Win Over New Students appeared first on AdExchanger.
Empty Shelves, Unique Products, Boycotts: What Target’s New CEO Must Fix to Turn the Company Around
Analysts told ADWEEK that the problems go beyond cultural flashpoints.
EXCLUSIVE: Cindy Rose Addresses WPP’s Staff as Incoming CEO
Incoming WPP CEO Cindy Rose delivered her first message to staff, expressing gratitude, acknowledging challenges ahead and inviting employees to a Sept. 4 global town hall as she prepares to succeed Mark Read at the end of the year.
UK Agencies Warn of Omnicom’s Post-Merger “Buying Power-House”
Earlier this month, Omnicom's acquisition of rival advertising group Interpublic Group (IPG) received regulatory approval from the UK's Competition and Markets Authority (CMA). On Tuesday the watchdog published its full decision, revealing the concerns raised by the companies' competitors over the impact of the merger between the holding companies. Chief among them was the ability Read More
The Benefits of Responsive Website Design for Your Business
In today’s mobile-first world, having a responsive website is no longer a luxury—it’s a necessity. As more consumers turn to their smartphones and tablets to browse the web, businesses that don’t offer a seamless, mobile-friendly experience risk losing potential customers. If you’re serious about improving user experience and boosting SEO, it’s time to make your website responsive. The post The Benefits of Responsive Website Design for Your Business appeared first on Stream Companies.
Google Search Ranking Factors 2025: Guide for Small Businesses
Google’s search algorithm is more complicated than ever and small businesses are scrambling to keep up with the changes. You might think success is all about stuffing in keywords or... The post Google Search Ranking Factors 2025: Guide for Small Businesses appeared first on PGN Agency.
Sean Mulholland of Guy & Co picks his (non-dancing) Desert Island Ads
The ads I love have always had a sharp edge to them. Someone took the hit, someone or something was the punchline – and that’s why you remembered them. They were cheeky, brutal, brilliant. Fast-forward to now and it feels like everyone’s dancing. Literally. Smiling, spinning, pointing at things in time with a beat. It’s … The post Sean Mulholland of Guy & Co picks his (non-dancing) Desert Island Ads first appeared on More About Advertising.
What Raising Teens Taught Me About Ethical Marketing In A Hyper-Engaged World
Building a career in social media marketing while raising kids has been a unique, dichotomous experience. From 9 am to 5 pm, I’m heads-down, focused on maximizing audience growth and engagement while crafting content designed to captivate viewers and keep their eyes (and thumbs) locked in. At home, however, I find myself actively monitoring the […] The post What Raising Teens Taught Me About Ethical Marketing In A Hyper-Engaged World appeared first on AdExchanger.
The Women in Programmatic Network Partners with Programmatic I/O New York to Elevate Women’s Voices in Ad Tech
FOR IMMEDIATE RELEASE New York, NY — [August 25, 2025] — Chief Marketer Network’s AdExchanger, has announced a strategic partnership with The Women in Programmatic Network (TWIPN) for Programmatic I/O New York 2025, taking place September 29–30 at the New York Marriott Marquis. As part of the collaboration, TWIPN will: Host an exclusive roundtable discussion […] The post The Women in Programmatic Network Partners with Programmatic I/O New York to Elevate Women’s Voices in Ad Tech appeared first on AdExchanger.
