Heathrow Bears Fly Again in New heartwarming Campaign by St Luke’s
Heathrow is bringing its beloved furry brand characters Doris and Edward Bair, aka The Bears, back to TV screens in a new campaign titled ‘Must be love’, created by independent agency St Luke’s. First introduced in Heathrow’s 2016 Christmas campaign, The Bears became household names across the UK with their touching tales of reunion and adventure. The latest 60-second film by St Luke’s, reintroduces audiences to the pair; and is set to the track ‘It Must Be Love’, reimagined by young British singer, Maius Mollis. The Bears’ adventure begins with Heathrow’s futuristic Pod Parking, where driverless electric pods whisk passengers from[...]
Paramount Skydance to Cut Roughly 1,000 Jobs This Week
Paramount Skydance's cuts will happen on Wednesday.
The Rise of Short-Form Content: Winning Gen Z Attention in 10 Seconds
Are you a business with an offering meant for Gen Z (born between 1996 and 2012)? Then, we welcome you to the world of 10-second ads. Yes! In today’s dizzyingly fast-paced world of Gen Z ads, those lightning-fast 10 seconds of your ad can make or break your brand story. That’s because the attention span… Read More »The Rise of Short-Form Content: Winning Gen Z Attention in 10 Seconds The post The Rise of Short-Form Content: Winning Gen Z Attention in 10 Seconds appeared first on Prajapati Advertising.
RTL AdAlliance Adds Austria’s ORF to its Broadcaster Portfolio
RTL AdAlliance, the international sales house of European broadcaster RTL Group, this morning announced it has signed an agreement with ORF-Enterprise, the sales house of Austrian public broadcaster ORF, to sell its total video inventory internationally. The news comes during a period of expansion for RTL AdAlliance. It's just over a month since the sales Read More
Organ donation – Waiting for a new life
Ruth Bopp has been suffering from an incurable lung disease for years. She can no longer breathe freely. A donor organ is finally found. The film shows the beginning of her new life. Her struggle, her happiness, and her setbacks. Ruth Bopp will never forget October 20, 2023. At 3:50 a.m., the ringing of her […]
Pringles Revives ‘Once You Pop’ With an Unhinged Twist for Gen Z
Pringles revives its 'Once You Pop' slogan for a new era.
Consumers: tell us how you feel about large quantities of emails from brands
Whether it’s transactional confirmation messages, special offer alerts, abandoned cart reminders or newsletters, we’d like to hear what people make of the steady influx of emails from brands A single online purchase can leave a dozen emails in a consumer’s inbox: order confirmations, processing confirmations, courier handover conformations, dispatch, transit and delivery confirmations as well as multiple prompts to review a purchase are now being sent out by many retailers for every online transaction. Many companies also send out regular emails with marketing communications such as welcome emails, newsletters, special offer alerts, abandoned cart reminders and other unsolicited spam.
When Buyers and Sellers Actually Talk to Each Other, Campaigns Run Better (Who Would’ve Thought?)
A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn’t the lead-in to a bad joke. It’s the model used by Medialive, a new AI startup that brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) space. Joe Prusz, former CRO […] The post When Buyers and Sellers Actually Talk to Each Other, Campaigns Run Better (Who Would’ve Thought?) appeared first on AdExchanger.
Not so ‘Short n’ Sweet’ – Johnnie Walker and Sabrina Carpenter
The world’s brand owners seem to lose their bearings from time to time (Mollie-Mae for Unilever anyone?) Diageo, home to numerous spirits brands and Guinness, has usually steered a fairly sensible course but now it’s off chasing the chimera of ‘yoof,’ with a Sabrina Carpenter/Johnnie Walker tie -up. Her ‘Short n’ Sweet’ tour even features … The post Not so ‘Short n’ Sweet’ – Johnnie Walker and Sabrina Carpenter first appeared on More About Advertising.
Gimme Shelter
Can you think of a single business, or division, or department, or whatever...in which a partner or a supporting role doesn't amplify one man's (or woman's) greatness? The post Gimme Shelter first appeared on OOH TODAY.
