Is programmatic really broken—or just in need of a reset? In this episode of Inside the Stack, Yieldmo founder and CEO Mike Yavonditte joins AdExchanger head of communities Lynne d Johnson to unpack the misalignments between DSPs, agencies, and buyers that fuel inefficiency across the chain. He makes the case for “radical control and radical […] The post Can Programmatic Be Fixed? Yieldmo’s Mike Yavonditte Thinks So appeared first on AdExchanger.

It was meant to cure poverty. Instead, it’s teaching machines how to lie beautifully. The dream that sold us Once upon a time, AI was pitched as humanity’s moonshot.A tool to cure disease, end hunger, predict natural disasters, accelerate education, democratize knowledge. “Artificial Intelligence,” they said, “will solve the problems we can’t.” Billions poured in. […]

Asics and agency Golin tapped The White Lotus star Natasha Rothwell for a spoof of the HBO series and wellness culture.

industry leaders from Dentsu, Madhive, Outfront, Vistar, AdQuick, DirectTV Advertising, Screenverse, Broadsign, and more! The post Extending Reach Beyond Screens first appeared on OOH TODAY.

You know that feeling when you try to develop a post-cookie, privacy-focused advertising identifier but you end up getting sued for allegedly “secretly harvesting and monetizing directly identifiable user data from millions of US residents without their knowledge”? In late March, The Trade Desk was hit with a pair of class-action lawsuits in California, which […] The post Putting UID2 Under the Legal Microscope appeared first on AdExchanger.

...new opportunity for a Real Estate Manager to join our growing team and help secure premium sites for outdoor advertising in Central Florida, based in Lakeland/Ocala The post OOH Classifieds Today —Real Estate Manager first appeared on OOH TODAY.

Billboard Lighting for Fall: Designing Ads for Shorter Days and Longer Nights As summer fades into fall, daylight hours grow shorter and evenings arrive earlier. For outdoor advertisers, this shift in visibility presents both challenges and opportunities. A billboard that looks vibrant at noon can lose its impact by early evening if lighting isn’t properly […]

...new opportunity for a Real Estate Manager to join our growing team and help secure premium sites for outdoor advertising in Central Florida, based in Lakeland/Ocala The post OOH Classifieds Today —Real Estate Manager first appeared on OOH TODAY.

NewsTak, a digital-first news platform, has rolled out a large-scale auto hood branding campaign across...