ITV Studios Begins Distributing Content Via Spotify
ITV's production arm ITV Studios has begun distributing content from some of the shows it produces through Spotify, the company announced today, with clips from The Graham Norton Show and selected Vice Studios content already live on the platform. The deal has been brokered through Zoo 55, a unit within ITV Studios focused on distributing the Read More
Advertisers Can Now Buy SiriusXM Audio Ads Directly Through Amazon DSP
Audio giant SiriusXM has inked a partnership with Amazon that will allow advertisers to buy ads across its properties and media types programmatically through a direct integration with Amazon DSP.
New Channel, Same Old Tricks: How Legacy Web Tactics Are Undermining CTV Advertising
The TV landscape is changing under our feet. Streaming has finally surpassed broadcast viewership, and it’s unlikely the wheel will ever turn back. Amid this shift, advertisers have gotten loads of advice on how to reach their audience. The streaming landscape has some very large household-name players, but overall it is very fractured. FAST channels […] The post New Channel, Same Old Tricks: How Legacy Web Tactics Are Undermining CTV Advertising appeared first on AdExchanger.
DPAA Announces Four Time Tony Award Winner MJ The Musical to Perform
MJ The Musical is centered around the making of Michael Jackson’s 1992 Dangerous World Tour, and was created by Tony Award®-winning The post DPAA Announces Four Time Tony Award Winner MJ The Musical to Perform first appeared on OOH TODAY.
AI-Driven Ad Tech Acquisitions
From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry of ad tech deals this month. And they have one thing in common: AI. The post AI-Driven Ad Tech Acquisitions appeared first on AdExchanger.
Vicki Maguire leaves Havas London after five years as CCO
Vicki Maguire was brought in as a key player kicking off a whole new era at Havas London. Recruited in 2020 by former CEO Xav Rees as part of a dream team, they initially had a lot of success – most notably securing Asda as a client and producing some memorable Christmas ads for the … The post Vicki Maguire leaves Havas London after five years as CCO first appeared on More About Advertising.
KFC Taps Melissa Cash From Wingstop as U.S. CMO
She'll help write the next chapter of the chicken chain's 'comeback era.'
The Buy-Side View: Q&A with Mediaplus UK’s Kieren Mills
As AI disrupts the media planning process, Mediaplus UK (formerly Total Media) is seeing the technology enhance its video capabilities by enabling the agency to test multiple creatives at scale. And while AI stands to take control of lower-funnel budgets, this shift could end up strengthening the power of TV advertising, according to Kieren Mills, Read More
Reach Group Elevates Brand Presence with Strategic OOH Campaign on Golf Course Road, Gurgaon
Reach Group, known for its high-end real estate and commercial developments, has launched a premium...
NFTs and Labubus Prove the Hype Has Become the Product
The dizzying trend cycle is both a prime opportunity and a challenge for marketers.
