UK gambling firms spent ‘astronomic’ £2bn on advertising last year
Calls for Rachel Reeves to increase taxes in budget as estimate outstrips duties collected from online casinos British gambling companies spent an “astronomic” £2bn on advertising and marketing last year, according to a new estimate that has intensified calls for the chancellor to increase taxes on the sector. Bookmakers, online casinos and slot machine companies spent the sum through a mixture of print and digital promotions, as well as affiliate programmes, where third parties are paid to steer gamblers towards particular operators in return for a fee.
Anomaly Debuts New Truck Anthem for Chevrolet
The heart and soul of the Chevy brand debuted its newest anthem at the 2025 Country Music Awards Show, issuing a call to the modern truck driver and the communities they build. Developed in partnership with its creative agency of record, Anomaly, the Chevy Trucks anthem is rooted in shared values of dependability, ambition, integrity, and community, the work invites audiences to see themselves reflected in the Chevy spirit. The :60 anthem is designed to telegraph who Chevy trucks are for at a values-level, all while dimensionalizing how Chevy trucks enable them to show up for their communities, loved ones and themselves, no matter[...]
OOH Classifieds Today
...hiring a Local Media Sales Executive to grow new advertising opportunities in the Phoenix market. We’re looking for a proactive, persuasive, and well organized “hunter” who thrives on building relationships, closing deals, and having fun while doing it. The post OOH Classifieds Today first appeared on OOH TODAY.
Jobstreet Strengthens Audience Targeting through Strategic Tabletop Placements
Reaching the right audience has never been more important for recruitment platforms. In a competitive job market where professionals and employers are constantly seeking better matches, where an advertisement appears can matter just as much as what it says. Jobstreet’s recent tabletop sticker campaign in Singapore demonstrates this clearly. By selecting three high-value locations with […] The post Jobstreet Strengthens Audience Targeting through Strategic Tabletop Placements appeared first on The Perfect Media Group.
Episode 98 – Peter Heyes
Visuals: https://getbehindthebillboard.com/episode-98-peter-heyes Episode #98 feature Pete Heyes, award-winning creative, creative director, top northern lad and United fan. Pete has worked in the business for over 30 years at some of the very best agencies, including DDB and Leo Burnett. He’s won awards on huge brands such as McDonald’s, VW, Marmite and Harvey Nichols. People often talk about Pete as ‘one of the nicest guys in the business’. Which we can vouch for. Fun Pete fact: he was once a Media Planner on P&G. We started as usual with the billboard at the end of Pete’s street, which is from the[...]
Best Attorney Billboards: Creative Examples and Strategies for Law Firm Advertising
Quick Answer: The best attorney billboards combine clear messaging, strategic placement, and thoughtful design to build visibility and attract new clients. Digital platforms like Blip Billboards make it possible for law firms to launch campaigns quickly, adjust in real time, and track performance, creating cost-effective advertising strategies that deliver measurable results. Attorney billboards remain one […] The post Best Attorney Billboards: Creative Examples and Strategies for Law Firm Advertising appeared first on Blip Billboards.
2025 Partner Awards: APAC partner of the year winners announced
Congratulations to the APAC partner of the year winners for the 2025 Microsoft Advertising Partner Awards.
Ticker: Fox News Media Signs AI Deal With Palantir
NBC News and MSNBC podcasts feature in Apple's end-of-year podcast charts.
TechMagic: Breaking the AI Hype Cycle, Coca-Cola Generates a Flop, and Spotify’s AI Slop Battle
Plus, VR’s killer app problem and how Pokémon GO is still winning.








