Comcast Intros Biddable And Programmatic For Linear TV
On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable basis for advertisers that want to transact programmatically. The post Comcast Intros Biddable And Programmatic For Linear TV appeared first on AdExchanger.
Ex-Dentsu Americas Boss Sean Reardon Returns to Publicis as Epsilon CEO
The Zenith and MiQ veteran is rejoining the business.
Heineken to focus on five brands in key markets as sales fall in UK and US
Multinational brewing company Heineken is focusing its efforts on five key brands in 17 key markets after announcing third quarter sales down 3% and profits expected to veer towards the lower end of its forecast. Heineken lager, Tiger, Amstel, Desperados and Birra Moretti are the five brands to get maximum support, while the key markets … The post Heineken to focus on five brands in key markets as sales fall in UK and US first appeared on More About Advertising.
Amazon Audiences Help Keurig Dr Pepper Improve Personalization And Reach
A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform. The post Amazon Audiences Help Keurig Dr Pepper Improve Personalization And Reach appeared first on AdExchanger.
Advertisers Can Now See When Retail Media Ads on Meta Drive Sales
LiveRamp and Meta are working with more than 10 retailers including Albertsons and Target.
The Shock Presidency™: Trump Is Now Suing the U.S. Government, Demolishing Democracy, and Defecating on Protesters
Donald Trump is not governing.He’s retaliating. Against the system that once dared to hold him accountable.Against the citizens who still protest his rise.Against the very idea of restraint. He is now suing the U.S. government ….demanding $230 million from his own Department of Justice. Not for wrongful conviction. Not for proven harm. But for investigating […]
Stacy Bernstein – Co-Founder, All Better Co.
Send us a text In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome limited advertising budgets. Podcast Breakdown 00:00 – 06:40 Introduction: Soccer roots, Teamwork & Lessons in leadership 06: 41 – 14:31 College legacy & Early career in sports marketing 14:32 – 20:27 Entrepreneurial shift & Founding Crafting Community 20:28 – 26:21 Inspiration behind All Better Co.[...]
Sour Scrapes; (Anti)-trust The Process
Reddit sues four companies for scraping and selling (and buying) its data; Unity Software's new zero-fee product is good news for mobile developers; and brands aren't thrilled by TikTok shop's latest updates. The post Sour Scrapes; (Anti)-trust The Process appeared first on AdExchanger.
Kia Introduces Gasoline-Scented Car Freshener for New Electric Car Owners in Finland
Korean car brand Kia is approaching the transition to electric motoring in a new, surprising way. Astara Auto Finland, the importer of Kia’s cars into Finland, has developed a gasoline-scented car freshener that all buyers of the Kia EV4 will receive as a gift with their new car during the campaign. The aim is to make it as easy as possible to switch to an electric car – also for those who have had a combustion engine car for a long time. The fragrance has been designed by Finland’s only perfumier Max Perttula, who has created fragrances for several premium brands. “Giving up the combustion engine can feel like a huge step, just like giving up anything[...]
