OOH News You Oughta Know Today
Bold Billboards Calling Out Billionaires, Billboard Design Contest, and Eco-Conscious Billboards —here are the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
Silverpush Partner Spotlight: Darren Hardeman, Strategy, Media & AI, Push
This week, the Silverpush team got a chance to talk with Darren Hardeman, the VP of Strategy, Media & AI, for Canada’s PUSH. PUSH is an indie agency that focuses on connecting media and creative in a new way, driving better results for each campaign and getting the most out of every touchpoint for clients. […]
Adding Video to Websites: A 2025 Guide for Small Business Owners
Adding videos to small business websites is catching fire, but most owners still hesitate to make the leap. Here’s the shocker. Websites with video are 50 times more likely to rank... The post Adding Video to Websites: A 2025 Guide for Small Business Owners appeared first on PGN Agency.
The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement
Every April, something fascinating happens in the desert. Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it actually worked. This isn’t just a festival problem; it’s a reflection of our industry’s broken approach to measuring media effectiveness. And while it’s true, it isn’t […] The post The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement appeared first on AdExchanger.
Rival Acquires OAT Studio to Expand Global Marketing Consultancy Business
Rival, the fully integrated international marketing consultancy with offices in London, Boston, and Cape Town, announces the strategic acquisition of OAT Studio, an acclaimed London-based design firm. This move significantly enhances Rival's capabilities in delivering holistic, high-impact marketing solutions that drive tangible growth and disruption for global brands. OAT Studio, renowned for its innovative design approach, has spent the last three years collaborating with prestigious clients across industries, earning recognition for projects that blend creative excellence with measurable business outcomes. The studio’s expertise spans comprehensive brand identity development, design systems, packaging, and digital experiences. "We were looking for something unique,"[...]
Alphabet’s Revenue Skyrockets, And AI Overviews Gobble More Of The Search Pie
The web is hurting. Google is doing splendidly. The second quarter was a “standout,” Alphabet CEO Sundar Pichai told investors on Tuesday, with “robust growth across the company.” Pichai’s use of the word “the company” is notable, though. Google’s total revenue grew by 14% to $96.4 billion in the quarter, and its net profit was […] The post Alphabet’s Revenue Skyrockets, And AI Overviews Gobble More Of The Search Pie appeared first on AdExchanger.
Sara Holland Joins WNCN as Sports Anchor and Reporter
This is a move within Nexstar for Holland
Ozzy Osbourne’s Margarine Commercial Proved the Power of the Personal Brand
The forgotten significance of the late Black Sabbath rocker's 2006 I Can't Believe It's Not Butter ad.
Senior Manager, Destination Marketing
The post Senior Manager, Destination Marketing appeared first on The Denver Egotist.
Baltimore’s WBAL to Add Evening Newscast, Shuffle Meteorologists
The station named a new morning meteorologist.
