Maggi Joins National Experiential as Senior VP
Maggi will focus on deepening strategic client partnerships and accelerating growth for the company’s expanding portfolio The post Maggi Joins National Experiential as Senior VP first appeared on OOH TODAY.
OAAA 2025 Conference -Anna Bager Keynote
At the end of the day, most buyers aren't evaluating the nuances between OOH companies– they're evaluating how OOH, as a medium, delivers against their goals The post OAAA 2025 Conference -Anna Bager Keynote first appeared on OOH TODAY.
New 25th Anniversary PassItOn Billboard Campaign
feature unique to the PSA campaigns is the fact that they pay one-time posting fees for each installed printed display The post New 25th Anniversary PassItOn Billboard Campaign first appeared on OOH TODAY.
OAAA Appoints New Board Members
The appointments were announced during OAAA’s Board Meeting at the 2025 OOH Media Conference, the industry’s premier gathering of brand marketers, media companies The post OAAA Appoints New Board Members first appeared on OOH TODAY.
LA Pride Bucks National Trend by Retaining Most of Its Brand Sponsors
LA Pride, in its 55th year, has sponsor deals with Delta, AEG, Casamigos, Coca-Cola, NFL, Honda, Sony Pictures and more as brands pull back their support from LGBTQ+ events in many major cities.
Bubble Tea Brand Gong cha Crafts a GenAI-Powered Mini World to Launch New Drink
Global bubble tea brand Gong cha unveils an imaginative new Gen AI campaign ‘Mini Pearl Adventures’ to launch its latest product innovation, Mini Pearls, created by VCCP’s AI creative agency faith and digital experience agency, Bernadette. The social-first campaign taps into the global trend of miniature food fascination and Asian dessert culture, celebrating Gong cha’s pioneering spirit and bringing to life its ‘mini but mighty’ flavours. The campaign harnesses the power of GenAI to create an enchanting, fully immersive ‘mini world’ experience across TikTok, Instagram. Centred around a fully GenAI-crafted Mini World, the campaign invites viewers to journey inside the pearls themselves, discovering whimsical landscapes where pearl-shaped clouds,[...]
Yahoo Pitches Partnerships With Kevin Durant’s Boardroom, Chef Nick DiGiovanni to Advertisers
Yahoo pitches new partnerships at NewFronts and celebrates 30th anniversary.
Week of April 28 Cable News Ratings: MSNBC Experiences Drops in Primetime and Total Day
The week marked the conclusion of Rachel Maddow's 100-day run hosting her show five nights a week.
DoorDash Scoops Up UK-Based Deliveroo for $3.9 Billion, Expanding Its International Reach
The acquisition could better compete with Uber.
Frank Sanchez – CEO & Co-Founder, Elk
Ian welcomes Frank Sanchez, co-founder and CEO of Elk Marketing, for a deep dive into how brands must evolve to thrive. They cover everything from the future of SEO and paid media, to the risks of selling on Amazon, to how cultural shifts like Coachella financing are changing consumer behavior. A must-listen for anyone who wants to understand marketing’s new rules — and how to stay ahead of them.
