Weekend Getaway Billboards | End-of-Summer Travelers
Weekend Getaway Billboards: Reaching End-of-Summer Travelers As August winds down, many families, couples, and groups of friends plan quick trips before school and work routines fully return. These last-minute adventures—whether a beach day, a mountain escape, or a city staycation—create unique opportunities for advertisers. Weekend getaway billboards capture the attention of these spontaneous travelers when […]
Week in Charts: Magnite Sues Google, Publicis Tops H1 Billings, and AppLovin Passes $200 Billion Market Cap
In this week's Week in Charts: Magnite sues Google, Publicis tops H1 billings, and AppLovin passes $200 billion market cap. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Publicis Tops H1 Read More
Here Are the Morning News Ratings for the 2024-2025 TV Season
Also included are the third quarter and week of September 15 ratings.
The Painkiller vs. The President
It's hard to conceive of a bigger or more potentially damaging moment for Tylenol amid a broadside from the most powerful person in the country.
Proximo Spirits’ Lander Otegui on Leading with Legacy in a Fast-Changing World
Managing storytelling on the digital shelf in the AI era.
‘AI-Native’ Media Buying Platform QuantumPath Names Jeffrey Hirsch As CEO
Long-time ad tech exec Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, has seen the ad tech industry evolve from its early ad network days to today’s increasingly AI-powered programmatic ecosystem. Now, as the newly appointed CEO of QuantumPath, he wants to use his experience in the trenches to help media buyers automate complex […] The post ‘AI-Native’ Media Buying Platform QuantumPath Names Jeffrey Hirsch As CEO appeared first on AdExchanger.
Nexstar and Sinclair Will Not Air Kimmel Despite Show’s Return
Nexstar and Sinclair said they will continue preempting Jimmy Kimmel Live
Asda’s George joins Cotswolds invasion with Lucky Generals
Lucky Generals has taken over Asda from Havas (which didn’t seem to do much wrong) and has made a lively start on its George fashion label, languishing recently (along with the rest of the business) years after it was started by legendary retailer George Davies, founder of Next among others. The Cotswolds, you may have … The post Asda’s George joins Cotswolds invasion with Lucky Generals first appeared on More About Advertising.
How to Win a Pitch: What Every Agency Should Know About Marketing Procurement
Marketing procurement is far more than managing costs or contracts, it’s about turning marketing spend into a strategic growth engine. Unlike other procurement categories, marketing is an investment, not a commodity, and its value often includes intangible elements such as creativity, brand impact, and innovation. The reputation of marketing procurement, however, is sometimes a bit Read More
