Where Brands’ DEI Pledges Stand 5 Years After George Floyd
Names like Target and Starbucks made big DEI commitments in 2020. Here’s what they look like in 2025.
Churn Is a Good Thing for This ‘Happy’ Agency Finance Director
Michael Neve of North Carolina's The Variable makes and scoops Happy's Ice Cream.
Beyond Yoga names UM as Media Agency of Record
UM has been named U.S. media agency of record for Beyond Yoga following a competitive review.
Dotdash Meredith says Cutting Search Reliance and Embracing AI is Paying Off
US publishing giant Dotdash Meredith, which owns titles including People, Entertainment Weekly, InStyle, and AllRecipes, eked out one percent revenue growth year-on-year in Q1, according to parent company IAC's earnings yesterday, with seven percent growth in digital revenues outweighing print declines. And while executives said the overall state of the ad market is mixed at Read More
Is Netflix’s Sports Strategy Driving Results?
After years of speculation over Netflix getting involved in live sport, the streaming giant entered the ring at the end of 2024 with two Christmas Day NFL games, and this year became the exclusive home of the WWE's weekly shows and live events in more than 90 countries. Whether the wrestling franchise constitutes live sport Read More
WPP Media ‘sunsets’ its big agencies
Here’s a new one in the mealy-mouthed vocabulary of today’s management: ‘sunsetting.’ This is what’s going to happen to WPP’s GroupM brands – chiefly EssenceMediacom, Mindshare and Wavemaker – as GroupM morphs into WPP Media. The brands won’t be the only ones heading into the sunset of course, WPP Media CEO Brian Lesser (below) says … The post WPP Media ‘sunsets’ its big agencies first appeared on More About Advertising.
72andSunny creative director Hayley Noble: my Top Tips for Cannes
Top Tips for Cannes ‘Remember to Smile’ for Square by Sunday Gravy This spot makes a tech product feel deeply human. I enjoy the warts-and-all approach to showcasing the service industry. It brings back memories of disassociating in the stockroom whilst looking for a customer’s shoe-size. The product shot is interesting as the Square order-board … The post 72andSunny creative director Hayley Noble: my Top Tips for Cannes first appeared on More About Advertising.
Ocean Outdoor’s Kevin Henry: how official fan zones and interactive DOOH experiences drive consumer consideration
The summer of women’s international sport is almost upon us, bringing with it multiple opportunities for brands to connect directly with audiences via official fan zones and feel good sports activations in some of the UK’s best available outdoor events spaces. It’s all about creating premium experiences which reach light TV viewers in venues that … The post Ocean Outdoor’s Kevin Henry: how official fan zones and interactive DOOH experiences drive consumer consideration first appeared on More About Advertising.
Lucky Generals brings swagger to Rubicon juice
Twenty seconds of flamboyant absurdity is all it takes to showcase the appeal of a Rubicon juice in this series of spots by Lucky Generals. Four films match the mood – and the colour scheme – of the drink’s “exotic” flavours like cherry raspberry, mango, orange mango, and passion. “Big flavour behaviour” is the agency’s … The post Lucky Generals brings swagger to Rubicon juice first appeared on More About Advertising.
Flipkart Sale, British Airways and more: top new creative ads
Every week, I attempt to share a curated list of clutter-breaking creative ads. And the occasional comment on issues related to the business of advertising. A few ads from the past week or so which caught my eye: Flipkart: SASA LELE The context: the ‘sale ad’ is a tough brief. In most cases, just the [...] The post Flipkart Sale, British Airways and more: top new creative ads appeared first on Bhatnaturally.
