PG Tips enters the tea culture wars with NCA

“Live Life one tea at a time” is New Commercial Arts’ debut line for PG Tips, the famed UK brand now owned by P/E firm CVC. Back in the day it was ‘Tea you could really taste’ with the celebrated/notorious chimps, now cancelled alas. NCA’s debut riffs an another famous PG campaign, ‘Monkey’ with Johnny … The post PG Tips enters the tea culture wars with NCA first appeared on More About Advertising.

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The New York Times Adds 250,000 Subs in Q1, with Tariff Impact ‘Immaterial’

The publisher has not yet experienced any negative effects of the brewing trade war, calling the impact of tariffs "immaterial."

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Nike’s A’ja Wilson Ads Are an Ode to Girlhood and Community

Nike's ads star Las Vegas Aces basketball player A’ja Wilson, as the brand amps up its athlete-focused storytelling amid a turnaround plan.

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EXCLUSIVE: Michael Kassan’s 3CV Is Spending $3M on a Cannes Beach Takeover

The big budget beach is a pivotal moment for Kassan, who founded 3VC in June 2024 after his MediaLink exit.

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