The 20 Best Ads of 2025
ADWEEK picks its favorite ads of 2025.
Holiday Visitors Are Here to Shop
By identifying exactly who is in a market, you can prove the value of your inventory and connect campaigns to real-world results with confidence. The post Holiday Visitors Are Here to Shop first appeared on OOH TODAY.
Fresh From BBC Separation, Good Food is Baking Video into Business
The popularity of cooking videos on social media has not only given rise to some unlikely food trends (pickle juice anyone?), but is reshaping the way food websites think about producing and distributing content. Earlier this year, Immediate, the publishing group that owns Good Food, Radio Times and BBC Gardeners' World, opened the Good Food Read More
The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead
One of The Trade Desk’s longest-tenured leaders on the product side has left the company. Jud Spencer, who served as one of TTD’s lead engineers for the past 12-plus years, confirmed to AdExchanger that his last day at the DSP was Nov. 21. Spencer declined to elaborate on the reason for his departure or to […] The post The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead appeared first on AdExchanger.
Ninth Circuit Affirms the FTC’s Authority to Seek Damages After AMG Capital
Last week, the Ninth Circuit Court of Appeals upheld a decision issuing a permanent injunction and over $7 million in sanctions against people engaged in an illegal multilevel marketing scheme. The court’s opinion in Federal Trade Commission (FTC) v. Noland sheds light on the scope of the agency’s power to obtain monetary relief after the...
American Eagle’s Sydney Sweeney and Travis Kelce Campaigns Grew Customer Loyalty by 4%
Comparable sales at American Eagle grew 1%, while its sub-brand Aerie saw 11% growth.
How America’s Biggest Retailers Are Rethinking Their Businesses And Their Stores
America’s biggest department stores are changing, and changing fast. In the past quarter, for instance, Target has piloted a new store model in Chicago, where it’s begun segmenting some stores into more backroom operations and fulfillment for online orders, while high-foot-traffic locations will prioritize in-person shopper engagement and on-shelf inventory availability. The company plans a […] The post How America’s Biggest Retailers Are Rethinking Their Businesses And Their Stores appeared first on AdExchanger.
How Target Lost the Middle Class, and Walmart Cashed In
Two contrasting Black Fridays are entirely representative of the yawning gap that now exists between Walmart and Target.
AI Audience Modeling for B2B: LinkedIn + Meta to Grow Your Pipeline
Executive Summary Pairing LinkedIn and Meta with AI audience modeling helps you reach in-market ICP buyers, lower cost per lead (CPL), and turn more clicks into qualified pipeline. LinkedIn delivers unmatched firmographic precision; Meta delivers efficient reach and rapid creative learning. AI connects the two by predicting who is most likely to convert and then […]
