Why The SVP Of The Trade Desk’s Ventura OS Is Betting On Transparent TV Ecosystems
Last year, TTD announced plans to launch a TV operating system, called Ventura OS, that powers the viewing experience on smart TVs with an open, ad-supported system. Now, SVP Matthew Henick has lofty goals for what Ventura can achieve. The post Why The SVP Of The Trade Desk’s Ventura OS Is Betting On Transparent TV Ecosystems appeared first on AdExchanger.
Accenture’s Jill Kramer to Succeed Raja Rajamannar at Mastercard
Mastercard has appointed Accenture marketing boss Jill Kramer as its next chief marketing and communications officer, succeeding longtime marketing leader Raja Rajamannar effective Dec. 1. Rajamannar will move into the […]
Inside the Closed-Door Meeting Where Marketing’s Power Players Map The Future
ADWEEK gained first-time access to a private meeting among marketing executives who collaborate to set growth targets for their sector.
Channel 4 Unveils the Shortlist for the 2025/2026 Diversity in Advertising Award
Channel 4 Sales today announces the five brands shortlisted to win one million pounds of commercial airtime via the Diversity in Advertising Award. This year marks the tenth year of the edition, and will focus once more on the brief, Inclusive by Design. Building on last year’s winning advert, Sigh of Relief from Currys and AMV BBDO, Inclusive by Design, urges the industry to embed inclusive practices into creative development and remove barriers to engagement with TV advertising. The selected brands are: Morrisons, one of the UK’s largest supermarkets that originated as a market stall in Bradford. Entered by Leo UK. Maltesers, one of the UK’s leading[...]
Apple brings the dear old Mac back to centre stage
Is Apple running out of things to say in the AI era? Chipmaker Nvidia has overtaken it as the world’s biggest company by value and even boring old Microsoft is currently bigger (although not by much.) See that its LinkedIn now has ad revenue of $8.2 billion. Must be the world’s most profitable echo chamber. … The post Apple brings the dear old Mac back to centre stage first appeared on More About Advertising.
Viamedia All In On AI with Brand and Platform Refresh
Viamedia has transformed into Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem. The firm has rebranded as Viamedia.ai while also introducing a fresh AI-powered platform built from the ground up to effectively manage campaigns and represent providers across traditional linear, streaming and digital channels. New capabilities available […] The post Viamedia All In On AI with Brand and Platform Refresh appeared first on AdExchanger.
OOH Best Creative Last Week Today
Laces up and ready for takeoff--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Brand USA Bets on Warmth and Hospitality to Win Back World Travelers
Last month, Bad Bunny explained to i-D magazine why his world tour wouldn’t stop in the United States. “There was the issue of, like, fucking ICE could be outside [the […]
Revenue Diversification Pays Off as UK Publishers See Continued Revenue Growth
The latest Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers and Deloitte covering Q2 this year found that total revenues across the 13 digital publishers surveyed grew by an average of 3.4 percent year-on-year. While advertising revenues continue to struggle, the results suggest that publishers' efforts to diversify their revenue streams are Read More
