Too sexy for her jeans? Sydney Sweeney smashes woke ads

Emmy-nominated actress Sydney Sweeney has shown a talent for courting and then brushing off controversy. She’s a serious Hollywood player but she’s also an old-fashioned “bombshell” who doesn’t seem to mind too much when attention is focused on her body. As a result, she’s been celebrated by the right wing for her anti-woke attitudes as … The post Too sexy for her jeans? Sydney Sweeney smashes woke ads first appeared on More About Advertising.

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Graphic Designer

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Roku, Samsung, and Scripps Utilize New Ad Offering to Scale Commerce Insights in CTV

Criteo's commerce signals and WPP Media’s Open Intelligence pair up to allow advertisers to enhance reach and effectiveness in CTV.

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UK Streaming TV Ad Revenues Set for Double-Digit Growth This Year

Against a tough economic backdrop of high inflation, rising interest rates and tariff-related concerns, UK ad spend beat forecasts in Q1 2025, according to the latest Expenditure Report from the Advertising Association (AA) and WARC. Ad spend was up 8 percent YoY during the first three months of the year, 1.4 percent ahead of AA Read More

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Zenith wins Morrisons from WPP’s Wavemaker

Mixed news for WPP’s embattled media agencies this week: Morrisons has quit Wavemaker (formerly MEC) after 30 years but Weetabix has renewed with Mindshare after a closed pitch. Morrisons is moving to Publicis Groupe’s Zenith, media moves between the two ad holding groups have been pretty much one-way recently. Publicis-owned Leo handles Morrisons creative. WPP … The post Zenith wins Morrisons from WPP’s Wavemaker first appeared on More About Advertising.

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London Calling: WOO 2026 Annual Congress

“After seven years of energetic globe-trotting since the formation of WOO in 2019 it will be timely to return to one of the traditional homes of the Out of Home industry The post London Calling: WOO 2026 Annual Congress first appeared on OOH TODAY.

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The New Playbook for Earned Media – PR Planning that Authentically Connects with Journalists, Influencers & Consumers

The landscape of earned media has dramatically changed. As digital consumption patterns continue to evolve at a rapid pace, marketers must reassess their strategies for securing meaningful coverage in both traditional and new media. The playbook of relationship-based favors and mass pitching is over. Instead, a more value-driven and thoughtful approach has taken hold, prioritizing […] The post The New Playbook for Earned Media – PR Planning that Authentically Connects with Journalists, Influencers & Consumers appeared first on .

By |July 28th, 2025|Categories: News|Comments Off on The New Playbook for Earned Media – PR Planning that Authentically Connects with Journalists, Influencers & Consumers
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