IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain
The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation. The post IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain appeared first on AdExchanger.
Super Bowl: Bad Bunny, the ads and everything but the football – as it happened
The biggest US sports night of the year has also seen recent Grammy winner Bad Bunny invite a host of A-list guests for an extravagant half-time performance Bad Bunny’s Super Bowl half-time show review – a thrilling ode to Boricua joy Super Bowl LX: Relentless Seahawks pummel Patriots to claim their second title We’re drifting dangerously close to the football here, but the teams are taking the field with the now-traditional blessing of some celebrity fans. First up, longtime Seattle Seahawks diehard Chris Pratt, who introduces his hometown team with his young son. As a procession of Super Bowl MVPs[...]
Linear TV is “Getting Battered by Video Every Single Time” on ROI – Buy-Side View with Bicycle’s Dylan Pritchard
Where linear TV was once "untouchable" on media plans, new measurement tools are proving that video campaigns deliver higher ROI, according to Dylan Pritchard, Head of AV at Bicycle. In this edition of the Buy-Side View, Pritchard discusses the agency's shift away from linear TV and towards video-first strategies, the role of The Trade Desk Read More
It’s to be WPP Creative at last – although brands remain
WPP is finally biting the bullet and bringing its three main creative agency brands under one banner – WPP Creative. It has already combined its media agencies in WPP Media and also formed WPP Production. The move was reportedly decided at a meeting in New York last week although plans could still change. New CEO … The post It’s to be WPP Creative at last – although brands remain first appeared on More About Advertising.
What To Get Your Girlfriend For Valentine’s Day: 25+ Sweet Gift Ideas That Avoid The Obvious
Romantic. Practical. Just plain cute. Whatever she's into, we have a spot-on gift idea for that. Sure, any everyday product that comes in pink or red technically counts as a Valentine's Day gift. But not every pink or red item is automatically a good Valentine's Day gift. When looking for a memorable Valentine's Day gift for your girlfriend, that's rule …
GLP-1 Brands Enter Their Super Bowl Era
Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a figure that is projected to triple by 2030, according to […]
How Choosing the Right Advertising Agency in Pune Can Transform Your Market Presence
Those days when visibility alone sufficed are long gone. Earlier, brands would often compete to be seen. It was the period when the quantity of ads mattered. But times have changed and so have market dynamics. While visibility still matters, a brand’s market presence is valued based on many different parameters. Some common ones include… Read More »How Choosing the Right Advertising Agency in Pune Can Transform Your Market Presence The post How Choosing the Right Advertising Agency in Pune Can Transform Your Market Presence appeared first on Prajapati Advertising.
New Sales Director Goodge, to Modernize Vistar EMEA
to modernize how digital OOH inventory is managed, sold and monetized. By deploying The post New Sales Director Goodge, to Modernize Vistar EMEA first appeared on OOH TODAY.
Creatives React: Pringles Steers Just Shy of Cheesy With Sabrina Carpenter Ad
Some advertising creatives thought the ad was funny and playful, others were left unsatisfied
Super Bowl Hot Take: Blue Square Alliance Nails the Cause, But Not the Craft
Blue Square Alliance speaks out about antisemitism directly, but the plot line is lacking.
