Michael Kassan Says He ‘Feels Good’ After Reaching ‘Amicable’ Agreement With UTA
The bad blood between renowned media advisor Michael Kassan and United Talent Agency has come to a close.
Comcast’s Q2 Earnings Show Streaming Momentum, But Legacy Pressures Persist
Investors rewarded Meta on Wednesday for reporting stronger-than-expected Q2 earnings, driven by robust ad revenue growth and promising user engagement metrics. The company’s stock rose more than 11% in after-hours trading. The following morning, investors rewarded Comcast for losing fewer broadband and video subscribers than expected in Q2, with a roughly 5% bump in share […] The post Comcast’s Q2 Earnings Show Streaming Momentum, But Legacy Pressures Persist appeared first on AdExchanger.
WKYC in Cleveland Promotes From Within for News Director
Julie Flynn has worked as assistant news director at WKYC since September 2023.
Barb Starts Measuring Most-Watched YouTube Channels on TV
Barb, the UK TV measurement body, has started measuring TV viewing of select YouTube channels. From today, the joint industry committee (JIC) will report viewing figures for 200 channels on the video sharing service, as part of its regular audience reporting. Barb says this development makes it the first JIC in the world to measure Read More
Crypto dances into alternative future in Mother’s new Coinbase ad
Yes, contemporary Britain is pretty gloomy, so here come Mother and new client Coinbase to make a song and dance out of our unfailing ability to put up with the status quo. The campaign introduces a full-on musical extravaganza, “Everything is fine,” which comically dramatizes the everyday financial indignities that are heaped on us Brits. … The post Crypto dances into alternative future in Mother’s new Coinbase ad first appeared on More About Advertising.
In 2025, macro is still shifting, and OOH is still rising
In a 2023 story we shared the below graphic. Since then, out of home (OOH) has seen consecutive growth each year. Some could have said at first this was just a “dead cat bounce” post-pandemic, but the trend is consistent enough (16 consecutive quarters of growth now) to
UK advertisers sign up to Less Healthy Food (LHF) directive
A group of UK advertising’s trade bodies including the Advertising Association, ISBA, the IPA, IAB UK, has launched a comprehensive, cross-industry awareness campaign to help professionals working on Q4 campaigns understand the incoming Less Healthy Food (LHF) advertising restrictions. The campaign will signpost key resources including FAQs and online training to help the industry comply … The post UK advertisers sign up to Less Healthy Food (LHF) directive first appeared on More About Advertising.
The Soda Wars Are Over And Big Beverage Companies Won. Now What?
Over the past decade, fizzy newcomers with social-native branding and keywords like “kombucha,” “prebiotic,” “probiotic” and “protein” became billion-dollar brands. Sugar-free rivals like Poppi and Olipop became ubiquitous in US stores. The outsider brand National Beverage Corp. broke through with La Croix. Meanwhile, big beverage companies were dumping their juices. In 2020, Coca-Cola sold off […] The post The Soda Wars Are Over And Big Beverage Companies Won. Now What? appeared first on AdExchanger.
Meta Crushed Q2 Ad Revenue (Oh, And It’s Investing In AI That’s Way Smarter Than You)
Twenty years ago, Facebook came out with a new feature that let you poke your friends. (Remember pokes?) Now, Meta is investing hundreds of billions of dollars in AI to purportedly develop “personal superintelligence,” in CEO Mark Zuckerberg’s words, that teaches itself and outpaces human cognition. Quite the evolution. “AI that surpasses human intelligence in […] The post Meta Crushed Q2 Ad Revenue (Oh, And It’s Investing In AI That’s Way Smarter Than You) appeared first on AdExchanger.
At The Tail End Of Upfronts, Nielsen Finds Itself Back In The Doghouse
Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being mad at Nielsen – which is likely good news for its currency competitors, but not so great for everyone else in the meantime. The post At The Tail End Of Upfronts, Nielsen Finds Itself Back In The Doghouse appeared first on AdExchanger.
