Buyers say Snap is “aggressively” pitching incentives to shift budgets

They're not niche because they’re irrelevant. They're niche because they go deep, not wide—and that’s exactly what certain brands need.

In this week's Week in Charts: Colgate-Palmolive rebuilds brands through advertising, WPP hits out at Publicis Groupe's Epsilon, and UK broadcasters lean into YouTube. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts of the Week Read More

Out of Home global ad revenue reached $46bn – a ten per cent increase on 2023 – in 2024 with $49bn forecast for 2025, World Out of Home Organization president Tom Goddard told delegates at WOO’s Annual Congress in Mexico City last week. Goddard was addressing 650 delegates, a record number, at the annual event, … The post Out of Home global ad revenue to hit $49bn in 2025 – WOO president Tom Goddard first appeared on More About Advertising.

The All England Lawn Tennis Club today unveiled its annual trailer ahead of The Championships, Wimbledon, which will be staged from 30 June to 13 July 2025.  Created in partnership with its lead creative agency VCCP, the film is the first campaign from the new global brand platform ‘There is only one Wimbledon’.  ‘There is only one Wimbledon’ spearheads a long-term brand strategy that reflects the singular character and special magic of The Championships – where sporting history and modern drama meet – while bringing fresh relevance to connect with a broader global audience. At the heart of the 2025 campaign is a cinematic[...]

It’s hard to truly know what will and won’t score big at Cannes. Every year brings just as many surprises as it does upsets. We are always drawn to ideas that are truly breakthrough and have never been seen before. But more than that, we love the work that shows full commitment to the execution. … The post Gabriel Garcia and Felipe Sampaio of Hijinks: our Top Tips for Cannes first appeared on More About Advertising.

User-generated material to surpass advertising income from professional media amid change in viewing habits Content on platforms such as YouTube, TikTok and Instagram will attract more advertising income this year than content from traditional media companies, according to research, marking a “huge cultural shift” for the media world. User-generated material – videos, podcasts and posts put together by individual creators – will eclipse the ad revenue attracted by professional media produced by TV networks, cinemas and news companies, the analysis found.

WPP's media arm WPP Media has lowered its forecast for global ad revenue growth in 2025 to 6.0 percent in its latest 'This Year Next Year' report, its biannual report laying out the trends impacting advertising revenues in the coming years. The revision, down from a prediction of 7.7 percent in December's forecast, is primarily Read More

The Five-Second Rule: Designing Outdoor Ads for Blink-Speed Attention In the world of outdoor advertising, time is your most limited resource. A driver traveling at 55 mph sees a billboard for only about 5–7 seconds—sometimes less. Pedestrians walking by a transit shelter or street-level poster may glance for just a moment before moving on. That’s […]