EXCLUSIVE: Media Buyers Are Being Pushed to Switch to The Trade Desk’s Kokai—and Hitting Glitches on the Way
Advertisers say they can no longer create campaigns in the Solimar interface as The Trade Desk looks to sunset it
Publisher Release Roundup: Q4 2025 Edition
New Microsoft Monetize updates: homepage customization, better deal management, enhanced forecasting—helping publishers boost revenue.
Ex-Sonobi Exec John Donahue Launches Programmatic Algo Startup Backed by The Trade Desk
Biddable Assets' platform integrates brands' live sales data to create tailor-made media optimization algorithms.
Smirnoff keeps showing up at the party in new campaign by McCann
Why change a good thing? It’s the question Smirnoff is asking in a new global campaign from McCann New York, which features our hero, Steve, sitting at a bar and endlessly laughing his rather distinctive and slightly annoying laugh. In a response to a general malaise over the endless cycle of social media-fuelled trends, the … The post Smirnoff keeps showing up at the party in new campaign by McCann first appeared on More About Advertising.
Take 5 Oil Changes Up Its Agency Roster Amid Brand Overhaul
Take 5 Oil Change, a fast oil-change and light maintenance chain with thousands of U.S. locations, is overhauling its marketing strategy under its first chief marketing officer, Doug Zarkin. The […]
The ‘Measurement Commissioner’ —How a Baseball “Commissioner” Mindset Could Clean Up Geopath and Restore Trust in Out-of-home Measurement
Fractured Trust OOH measurement isn’t what it used to be. Two big shifts drove the transition — and unintentionally opened the door to confusion. The post The ‘Measurement Commissioner’ —How a Baseball “Commissioner” Mindset Could Clean Up Geopath and Restore Trust in Out-of-home Measurement first appeared on OOH TODAY.
The Onion’s CMO Peels Back The Layers Of Its Unconventional Marketing Strategy
It takes a certain kind of advertiser to want to promote its brand alongside a headline like “RFK Jr. Greets Trick-Or-Treaters With Big Bowl Of Ape Glands.” That’s a real headline on The Onion, by the way. It’s no surprise, then, that the satirical news site has to get creative with its marketing and monetization, […] The post The Onion’s CMO Peels Back The Layers Of Its Unconventional Marketing Strategy appeared first on AdExchanger.
OOH News You Oughta Know Today
Crumbl Collab, Trump Tolled, and HONY Outrage -- these are the headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
A Publisher Made Just $174 From AI Crawlers. It Could Change the Industry.
Three years since the debut of ChatGPT, 99% of publishers have yet to see a penny.
Chinese New Year 2026: Winning Strategies with Outdoor Advertising in Singapore
Chinese New Year (CNY) is more than just a cultural tradition, it’s one of Singapore’s most commercially vibrant seasons. In 2026, Chinese New Year begins on February 17, marking the start of a multi-week celebration filled with family gatherings, red lanterns, festive shopping, and heritage street performances. From Chinatown’s buzzing walkways to bustling retail hubs, […] The post Chinese New Year 2026: Winning Strategies with Outdoor Advertising in Singapore appeared first on The Perfect Media Group.
