New chief brand officer Kate Ridley outlines her culture-first strategy to expand Stanley’s brand image.

Equinox Group, LLC, the operator of Equinox and SoulCycle fitness clubs, recently entered into a settlement agreement with the New York Attorney General’s Office (“OAG”). Under the  settlement terms contained in the Assurance of Discontinuance, Equinox agreed to pay $600,000 and overhaul its subscription and cancellation practices. The deal was announced in May 2025, following the OAG’s investigation into Equinox’s automatic renewal terms and cancellation processes. While the monetary penalty is notable, it is the prospective reforms that are more consequential for ongoing industry compliance.

WPP and others roll out AI-generated campaigns as Facebook owner Meta plans to let firms create their own ads WPP chief Mark Read to step down as agency battles AI From using motion capture tech to allow the Indian cricketing star Rahul Dravid to give personalised coaching tips for children to an algorithm trained on Shakespeare’s handwriting powering a robotic arm to rewrite Romeo and Juliet, artificial intelligence is rapidly revolutionising the global advertising industry. Those AI-created adverts, for the Cadbury’s drink brand Bournvita and the pen maker Bic, were produced by agency group WPP, which is spending £300m annually[...]

WBD president and CEO David Zaslav announced the plan on Monday.

Global media business Warner Bros. Discovery announced today that it plans to separate itself into two publicly traded companies. The split is framed as a separation of WBD's traditional TV networks from its TV and film studios and streaming assets, though this isn't exactly how the company is set to be carved up. The 'Streaming Read More

Mark Read’s seven year reign as WPP CEO is coming to an end with the company announcing “Mark has decided that the time is right for him to hand over to a new leader” in a 7am announcement. Read’s departure has been widely anticipated following the appointment of former BT CEO Philip Jansen as chairman … The post Mark Read steps down at WPP first appeared on More About Advertising.

DAZN and NFL Game Pass pitch American football to the world's boxing and soccer fans.

The Billboard That Broke the Internet In a world dominated by digital marketing and social media, it’s rare for something as traditional as a billboard to stop us in our tracks. But that’s exactly what happened with Georgina Rodríguez’s viral marketing campaign for the Netflix series I Am Georgina. View this post on Instagram A […] The post From the Streets to the Screens: The Billboard That Captured the World’s Attention appeared first on The Perfect Media Group.

Stop generating revenue for others and start creating long-term value for yourself. ...leverage your expertise to build equity in your own digital billboard business—on your terms, in your market The post OOH Classifieds Today —13 Positions first appeared on OOH TODAY.

I’d confidently say that the best work this past year shared one brilliant trait: it didn’t just spark cultural conversations, it drove cultural participation. For me, the standout brands and agencies definitely understood that when you empower audiences to get involved, to play, and to genuinely feel a part of your narrative, that’s when they … The post VCCP’s Tiffany Mondesir: My Top (Social) Tips for Cannes first appeared on More About Advertising.