‘The Attention Dividend’ – premium large format DOOH commands 5x more attention
‘Maximizing Profit Through Attention’ model reveals a strong correlation between attention gains and long-term profit when you combine premium large format DOOH with standard OOH for reach and frequency The post ‘The Attention Dividend’ – premium large format DOOH commands 5x more attention first appeared on OOH TODAY.
Tanya Easterman of tech firm DiO: my Top Tips for Cannes
Top Tips for Cannes “Landfill Billboard” – Emanuele Morelli A single Midjourney-generated image, a lone billboard for Shein perched above a mountain of textile waste, lands harder than any 60-second PSA. By weaponizing the very AI that fuels ultra-fast fashion, Morelli turns visual irony into visceral outrage, sparking instant behavioural intent. Apple AirPods 4 “Someday” … The post Tanya Easterman of tech firm DiO: my Top Tips for Cannes first appeared on More About Advertising.
OOH News You Oughta Know Today
Global OOH Revenue, Trump Billboards in Syria, DOOH Attention, and more —read the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
Brand Innovators: Powering Engagement Through Strategic Brand Collaborations
Powering Engagement Through Strategic Brand Collaborations At the Marketing Innovation Summit during Miami Race Week, hosted by Aston Martin, industry […]
HATCH’s ‘Escape the Algorithm Campaign’ Drives 75% Surge in Online Visits for Peabody Essex Museum
An imaginative brand campaign by Boston-based creative agency HATCH for Peabody Essex Museum(PEM) has delivered exceptional results, positioning the 225-year-old Salem institution as a powerful alternative to algorithm-driven digital experiences. The 'Escape the Algorithm' campaign drove website sessions up by nearly 50 percent and new online visitors up by almost 75 percent. “Escape the Algorithm,” which began as a traditional awareness campaign, soon evolved into something much more ambitious as HATCH recognized an opportunity to differentiate PEM by addressing a fundamental challenge of modern life: the endless scroll of algorithmic content that dominates our daily experience. “‘Escape the Algorithm’ came[...]
AI Image Generator Midjourney Sued by Disney, Universal Over Copyright Infringement
Midjourney has been accused of producing replicas of copyright-protected characters via its AI image generation tool.
The latest Andrex advert is a life-changing masterpiece | Adrian Chiles
In scraping the bottom of the barrel to find something new to say about toilet paper, they’ve struck gold. If I had seen this as a kid, it would saved me years of fear and shame If the latest Andrex TV advert had come along 50 years ago, it would have changed my life. It would have made my schooldays more enjoyable and might even have helped me to perform better academically. Honestly, I think it’s a gamechanger. It begins, unpromisingly, with a schoolboy breaking wind in class. What puerile nonsense is this, I thought. Another boy turns to look[...]
OneFox Gets Audience Targeting Boost With TransUnion and Experian
The data integration partnerships will deliver expanded coverage across Fox properties for advertisers.
FreeWheel Announces Expanded CTV Partnerships With Streaming Platforms
The partnership offers FreeWheel clients access to a premium CTV ad marketplace.
Richard Brim and partners launch Ace of Hearts
One of London’s more eagerly-awaited creative start-ups is officially launching, Ace of Hearts founded by former adam&eveDDB CCO Richard Brim (below, right) and CSO Martin Beverley and former McCann London CEO Polly McMorrow. The agency is being backed by Germany’s Serviceplan. Brim says: “We’ve come from brilliant places and we’ve had the fortune to work … The post Richard Brim and partners launch Ace of Hearts first appeared on More About Advertising.
