Mobile digital billboards, which have been a staple of U.S. event and urban marketing, are now gaining serious traction across Europe. They offer brands unprecedented flexibility and real-time, street-level engagement in some of the world’s most dynamic urban environments. The post Mobile Billboards Crossing Borders: New Horizons for Outdoor Advertising in Europe first appeared on OOH TODAY.

How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, by doing more of their business on their own account. One such is so-called principal media buying, buying inventory themselves and selling it on. This is happening already but get a move on: broking is … The post What WPP needs from its next CEO first appeared on More About Advertising.

Executive Channel Network (ECN) is proud to announce that Business Director Ruby Juchau has been named the ‘Rising Star’ at the prestigious World Out of Home Organization (WOOH) Annual Congress. The post Ruby Juchau Is the ‘Rising Star’ first appeared on OOH TODAY.

Green with Envy: A Cannes state of mind There’s a particular pantone that defines Cannes. It’s not just the turquoise water (3258C) or the pale pink rosé (489C) —though both do flow in abundance. It’s 3435C (green, the green of envy). Because Cannes, at its heart, is a week-long, sun-soaked reminder of all the brilliant … The post Mother London’s Matt Tanter: My Top Tips for Cannes first appeared on More About Advertising.

Following the exit of its chief diversity, equity, and inclusion (DEI) officer Lesley Slaton Brown this month, the NBA is forming a new sub-department called Social Impact and Inclusion, ADWEEK […]

MP to table amendment amid ‘wide consensus’ that ads should not be allowed to promote the procedure Adverts promoting assisted dying services will be banned if the procedure is made law under a new amendment, the MP sponsoring the bill has said. Labour’s Kim Leadbeater said adverts promoting assisted death as an option for terminally ill people would not be allowed.

Cannes is just around the corner, and once again CTV will be one of the major talking points across the Croisette. Here Alex Hole, SVP and General Manager of Samsung Europe and MENA, explains how the conversation around CTV advertising is evolving, and outlines the specific aspects of CTV which he expects will be generating Read More

How regulatory evolution has transformed gaming marketing possibilities.

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US businesses lined up behind Donald Trump in last year’s Presidential election and now they’re seeing the consequences: trade tariffs, stuttering global growth, higher debt and more inflation. And troops on the street of LA of course, just to put things into context. Adland, hardly surprisingly, is taking a hammering, with WARC today cutting its … The post Trump tariff wars hit global adspend, top marketers in no-man’s land first appeared on More About Advertising.