Doner and Colle McCoy Merge to Form DonerColle Partners
DETROIT — Stagwell agencies Doner and Colle McVoy have joined forces to form DonerColle Partners, a new entity created to serve the brands that move America. As the Midwest emerges as the demographic and cultural center of today’s consumer landscape, DonerColle Partners is strategically positioned to help brands connect where it matters most. Unifying operations […] The post Doner and Colle McCoy Merge to Form DonerColle Partners appeared first on Adpulp.
How Local Businesses Can Beat $10K Digital Budgets With A Single Billboard
Small businesses don’t need Fortune 500 budgets to dominate their local markets—they need to stop buying advertising like Silicon Valley startups. As Blip’s sales leader, Chris Farnkopf has watched thousands of small business owners pour money into Google and Facebook ads because they believe billboards cost tens of thousands of dollars. Meanwhile, the billboard sitting […] The post How Local Businesses Can Beat $10K Digital Budgets With A Single Billboard appeared first on Blip Billboards.
Super Bowl 60 Scores 125 Million Viewers, 2nd Most-Watched Big Game Ever
The 2026 Super Bowl was down around 2.8 million viewers from last year.
Programmatic Advertising: from fragmentation to clarity
Programmatic advertising has grown more powerful — and more complex. But as tools and channels multiply, clarity is often lost, leaving marketers to explain performance after the fact instead of optimizing while it matters.
EXCLUSIVE: These Super Bowl Ads Won With AI, but Not Social Media
Post‑game analysis by Emberos shows Super Bowl ads resonated differently with AI platforms than human audiences, highlighting a new metric for advertising impact.
Pinterest’s Kate Hamill on Visual Search, AI, and the New Path to Purchase
How Pinterest is compressing the funnel between discovery and conversion.
Bad Bunny’s Super Bowl Halftime Sold the World on Puerto Rico
For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest […]
These Celebrities Were the Most Engaging in Super Bowl Commercials
From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.
LOOMIS Super Bowl Party — Our Top 10 Ad Picks
An annual tradition in which we weigh in on our top 10 ads that won the moments between the plays in this year's Super Bowl. The post LOOMIS Super Bowl Party — Our Top 10 Ad Picks appeared first on The LOOMIS Agency.
Say Hello To SAGE, The Latest Agentic AI Platform
Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. On Tuesday, the ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas, according to iSpot CEO Sean Muller. […] The post Say Hello To SAGE, The Latest Agentic AI Platform appeared first on AdExchanger.
