Feeling Seen Sells: Etsy Makes Meaning the Message
In our latest Ad Critic column, Bill Imada reviews Etsy's holiday campaign.
Mckinsey State of Marketing Europe 2026
The real story in McKinsey’s State of Marketing 2026 is not the charts. It is the confession. Europe’s marketing engines were built for a world that no longer exists. Budgets rise yet impact stalls.Data grows yet decision quality lags.AI expands yet teams operate with twentieth century structures. The winners share one pattern. They stop treating […]
From Building Trust to Driving Downloads: Three Brands Tuning in to TV
In a year characterised by tariff-related uncertainty and geopolitical instability, a large number of advertisers have looked to digital and social channels in pursuit of shorter-term returns on their ad investments. But even in this period of economic turbulence, there are plenty of brands looking for longer-term growth, and still discovering or rediscovering the power Read More
Best Practices for Running Mobile Billboard Campaigns: Insights from a Nationwide Fleet Operator
Integrating Mobile Billboards with Other Digital Channel--Ideal Use Cases for Mobile Billboard Truck Campaigns The post Best Practices for Running Mobile Billboard Campaigns: Insights from a Nationwide Fleet Operator first appeared on OOH TODAY.
The Best Billboard I Saw Today
Billboard or Waterfall? Percy Jackson Blurs the Lines—and the Sidewalk The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Channel 4 poaches new chief executive Priya Dogra from Sky
Head of advertising and data at Sky will lead C4’s response to threatened Comcast takeover of ITV Channel 4 has raided Sky for its new chief executive as the broadcaster faces the prospect of a takeover of ITV by Comcast that would pose the biggest threat in its four-decade history. Its board is understood to have agreed the appointment of Priya Dogra, the head of Sky’s advertising, data and new revenue, as its new chief executive.
Dan Brown’s Latest Bestseller Gets a Humorous Boost From Nail Communications
Dan Brown’s long-awaited eighth book, TheSecret of Secrets, is getting a marketing boost for the holidays with the help of creative agency Nail Communications. While the book is a thriller full of intrigue, mysteries, and action, Nail leaned into humor to convey the uniquely absorbing experience of reading a Dan Brown novel. “Brown’s books are deeply researched and full of thought-provoking ideas, but it’s the breakneck pacing and relentless cliff hangers that make them such addictive page turners,” observed Nail Creative Partner, Alec Beckett. “And we saw a lot of comic potential in the idea of the unintended consequences of picking up a book[...]
Philips’ Laura Briggs on Unifying Ecommerce, Driving Category Growth, and the Power of Empathy
Plus, rising to the challenge of achieving scale and consistency globally.
Google sets out its reinvention stall for 2025 and beyond
Accenture says all its staff are now ‘reinventors’ (as opposed to boring old consultants) and Google has joined it on the reinvention trail with this year’s annual ‘Year in Search’ number, produced in-house. Tech can seemingly produce the constant revolution/reinvention Chairman Mao set his sights on, without the millions of casualties. Interesting to see what … The post Google sets out its reinvention stall for 2025 and beyond first appeared on More About Advertising.
Week in Charts: Netflix vs Paramount’s Market Shares, Future’s ‘Google Zero’ Resilience, and the Price of Personal Data
In this week's Week in Charts, Netflix vs Paramount's market shares, Future's Google zero resilience, and the price of personal data. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Warner Bros. Read More
