can someone please tell me why it's so friggin' hard to ask for a little more this year than last? The post Wonderwall first appeared on OOH TODAY.

It’s an influencer world; we’re just living (and advertising) in it. Content creators have become a powerful force in the social media landscape, yet many advertisers are only just beginning to figure out how to collaborate with them effectively. Influencer budgets were often tiny, if they existed at all, and brands struggled to measure the […] The post It’s Time To Invest In Influencer Marketing (According To This Influencer Ad Platform) appeared first on AdExchanger.

Ever seen a vehicle displaying a vibrant ad that instantly catches your attention? Well, we’ve all seen it at some point, while cutting through the noisy traffic or sipping tea on the roadside. Precisely, that’s auto branding up and running! As vehicles continue to grow and as people spend more time on roads than in… Read More »How Auto Branding Helps Small and Large Businesses: 7 Advantages The post How Auto Branding Helps Small and Large Businesses: 7 Advantages appeared first on Prajapati Advertising.

A Digital Advertising and Marketing Agency’s Take on YouTube’s Generative AI for Shorts YouTube has unveiled a new wave of AI-powered tools aimed at simplifying content creation for Shorts. These features, including photo-to-video animation and AI-generated storytelling prompts, promise to make short-form content easier to produce—and potentially more engaging. For any digital advertising and marketing agency, these updates signal a shift in how content will be made and consumed across platforms. Photo-to-Video Animation: A Shortcut to Sharable Content One standout tool uses AI to animate static images from a user’s phone into short, stylized video clips. It's not a groundbreaking[...]

The unique opportunities and challenges faced by in-house teams is the focus of The One Club for Creativity’s upcoming BRAND-SIDE 2025 conference, taking place September 24-25 at the Hyatt Centric in downtown Nashville. The two-day conference features sessions for both experienced in-house leaders and those new to working at a brand.  The one-of-a-kind experience will provide a behind-the-scenes look at the tactics and cultures of the teams that build, maintain, and grow a brand’s presence in the market. Among the confirmed speakers to date at this year’s BRAND-SIDE are: Ricardo Aspiazu, SVP, Creative & Brand Design, Verizon Roger Sho Gehrmann, VP of Integrated Partnerships, MassiveMusic Andy[...]

Actor’s Astronomer ad pokes fun at canoodling CEO, while Kim Kardashian’s face sling raises eyebrows and jowls She is an actor, a businesswoman, a guru and an influencer, but at heart – let’s be honest – Gwyneth Paltrow is a sales guy, who has shown us time and again via Goop how thoroughly she understands how to monetise sneering. This week, crisis PR-style, she lent her world-class expertise to Astronomer, the company that dragged everyone’s eyes up to the jumbotron at a Coldplay concert two weeks ago when two of its married executives were entwined where they shouldn’t have been.

It was the highest-rated show in primetime.

Fox News remained the most-watched network during this period, followed by MSNBC and then CNN.