Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for the world of brands and advertising. His work & legacy touched millions of lives as witnessed by the heartfelt expressions from not just advertising & marketing folks but common people too. While reading the various [...] The post Awakening ‘a little bit Piyush Pandey’ in all of us appeared first on Bhatnaturally.

There was a time when layoffs felt like failure.A bruising, reluctant move. A last resort.Now? They’re a business model , a recurring ritual in the quarterly earnings liturgy.A cleansing ceremony to reassure investors that “discipline” still rules. Let’s rewind. The Pandemic Years  “We’re All in This Together!” 2020 changed everything.Or so we thought. As the […]

Sports linear channel NBCSN is set to launch this fall.

Publisher monetization choices are among the most covered and critiqued aspects of our industry. I’m as guilty as anyone; it has been the throughline of everything I’ve written about since 2023. If you’d prefer to skip the archives, here’s the summary: The core challenge with publisher monetization is the perception that more partners, requests and […] The post Why The Future Of Publisher Monetization Depends On Transparency, Not Volume appeared first on AdExchanger.

The future of sneakers and athletic wear is eco-conscious.

The holiday season is advertising’s biggest stage. Every brand wants to shine, but consumers are flooded with holiday promotions both online and offline. With global online sales projected to reach $1.4 trillion in 2025, the opportunity and the stakes are higher than ever. For advertisers, the challenge is no longer just visibility. It is about […]

Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap between ad spend and time spent with podcasts and music, many of the big audio incumbents are embracing video and chasing political ad budgets to balance the books. But “video is an enhancement, not a […] The post Acast’s CEO On Why Audio Doesn’t Need Video – Or Political Ads – To Win appeared first on AdExchanger.

Feel House pop-up is now a 'fundamental' part of Ugg's strategy.

In this week's Week in Charts, YouTube's content spend tops streaming rivals, Condé Nast has low expectations for ads, and 'mini-dramas' win fans from all age groups. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week       Number of the Week Read More