With $97M London Brewery, Guinness Steps Up Global Plan to Win New Fans
Three centuries ago, Old Brewer’s Yard in London’s Covent Garden was a bustling beer district. The taps stopped flowing more than 100 years ago, but this week, Guinness brought brewing […]
Staffing Billboard Advertising: How Recruitment Firms Use OOH to Build Stronger Talent Pipelines
Staffing agencies live in a constant cycle of recruiting, screening, placing, and rebuilding their candidate pools. Some industries need workers year-round. Others spike seasonally. Some roles require highly skilled labor, while others depend on reliability and volume. And through all of it, staffing firms need one thing above everything else: a steady flow of qualified […]
Stic Raises $10 Million to Put OOH Advertising in the Driver’s Seat
The 22-year-old founder is turning gig drivers into mobile billboards, giving them extra income while offering brands a smarter, more flexible way to advertise.
Timeless look alike / Degré zéro de l’évolution?
THE ORIGINAL? Ligne Roset – 2015 Click the image to enlarge Source : Adsoftheworld Agency : Les Gaulois (France) LESS ORIGINAL Mc Donald’s , Big Mac « Timeless » – 2020 Click the image to enlarge Source : LLB Onbline Agency : Leo Burnett, London (United Kingdom)
ADWEEK Agencies Advantage: Upskilling Is Imperative As Industry Sheds Thousands of Jobs
November's upheaval leaves agencies on shaky ground to close out the year, giving talent an urgent mandate to skill-up
‘Ruined my Christmas spirit’: McDonald’s removes AI-generated ad after backlash
Commercial in Netherlands depicting festival-season chaos at ‘most terrible time of year’ prompted flurry of criticism online McDonald’s says it has removed an AI-generated Christmas advertisement in the Netherlands after it was criticised online. The ad, titled “the most terrible time of the year”, depicts scenes of Christmas chaos, with Santa caught in a traffic jam and a gift-laden Dutch cyclist slipping in the snow. And the message? Retreat to a McDonald’s restaurant until January and ride out the festive season.
Learn How This Online Store Turned Fabrics Into Fashion With AI Models
Client Overview Business: The client sells high-quality fabrics – not finished clothes. Challenge: Because the client sells fabric, customers may struggle to imagine how the fabric looks when made into clothing. Flat fabric swatches or rolls do not always convey drape, fit, pattern placement, or real-world appearance when worn by a person. This can limit […] The post Learn How This Online Store Turned Fabrics Into Fashion With AI Models appeared first on .
YouTube TV’s Skinny Bundle; From Substack To Adstack
Bundle Of Joy The cable TV bundle is making a minor comeback – with an assist from YouTube TV. Next year, Google will introduce 10 genre-specific skinny channel bundles that combine broadcast and cable channels into a single YouTube TV package, The Wall Street Journal reports. For example, YouTube TV’s new skinny sports bundle provides […] The post YouTube TV’s Skinny Bundle; From Substack To Adstack appeared first on AdExchanger.
State Court Clears Connecticut’s Greenwashing Suit Against Exxon
A Connecticut state court recently denied Exxon Mobile Corp.’s motion to strike the Connecticut attorney general’s lawsuit, allowing all the state’s consumer protection claims regarding Exxon’s alleged greenwashing to proceed. The lawsuit, originally filed in 2020, alleges that Exxon violated the Connecticut Unfair Trade Practices Act (CUTPA) by misleading consumers about the climate impacts of...
Adams Announces Acquisition of Keysasa
Adams Outdoor strengthens its Charlotte footprint with new high-impact digital assets in growing Shelby, NC The post Adams Announces Acquisition of Keysasa first appeared on OOH TODAY.
