Inside the NBA’s Strategy for Big Brand Plays During All-Star Weekend
The NBA's svp of marketing partnerships reveals how brands such as Google, DoorDash, and Amex are showing up at All-Star.
Week in Review: Sky’s ITV Talks Slow Down, Substack Launches a TV App, and Dentsu’s CEO Steps Down
In this week's Week in Review: Sky's ITV takeover talks reportedly slow down, Substack makes the move to TV, and Dentsu' CEO resigns after a tough year for the company. Top Stories Sky’s ITV Acquisition Talks Have Reportedly Slowed Down Sky's negotiations to buy fellow UK broadcaster ITV have slowed down in recent weeks, Reuters Read More
Streaming Ratings, Week of Jan. 12: His & Hers Lands at the Top of the Chart
The top five titles had over a billion viewing minutes.
The Power of Outdoor Advertising in Pune’s High-Traffic Zones
Pune, in recent years, has transformed into a bustling urban sprawl. Those days when it was a quintessential pensioner’s paradise or a city of retirees are long gone. Today, it is an energetic, youthful, and super busy city, home to about ten million people, thousands of educational institutes, manufacturing zones, and IT parks. However, Pune… Read More »The Power of Outdoor Advertising in Pune’s High-Traffic Zones The post The Power of Outdoor Advertising in Pune’s High-Traffic Zones appeared first on Prajapati Advertising.
Apple Turns Bad Bunny’s Super Bowl Performance into a Global ‘Shot on iPhone’ Party
Apple Music captured Bad Bunny’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world.
MAA Ad of the Week: BBH’s new look
A new corporate identity is an ad of sorts – or should be – and BBH has gone to town in every imaginable way with its new effort, even concocting typefaces to embody the three eponymous founders. But, on top of being a pretty good advertising agency and a great place to work (for most) … The post MAA Ad of the Week: BBH’s new look first appeared on More About Advertising.
I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said
It's official: ChatGPT has launched ads and the test will expand in the coming weeks. But don't ask the LLM for details, unless you're looking for misinformation. The post I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said appeared first on AdExchanger.
Brittany Sadlouskos – COO, DAA Media + Marketing
Send a text In this episode of the Digital and Dirt podcast, Ian sits down with Brittany Sadlouskos, Chief Operating Officer at DAA Media + Marketing, to discuss how honesty, partnership, and cultural relevance fuel long-term agency and brand success. Podcast Breakdown 00:00 – 06:06 From Kitchen Dreams to the Agency World 06:07 – 11:48 Growing Up With DAA 11:49 – 17:58 Trust Is the Strategy 17:59 – 24:04 Adapting Without Losing Yourself 24:05 – 35:49 Scaling the Agency–Client Relationship 35:50 – 49:00 QSRs, Culture, and Experiential Impact 49:01 – 56:51 OOH, the Funnel, and Women Leading Forward
AppLovin Takes On Haters And Doubters As It Lays Out Its Ecommerce Ad Ambitions
AppLovin reported 66% year-over-year growth and almost $1.7 billion in revenue in Q4 2025, on Thursday evening. Its net income (i.e., profit) went from $600 million in Q4 2024 to $1.1 billion in the past quarter. But shares dropped by 20% to around $370 as of today, a continuation of the wild ride the company’s […] The post AppLovin Takes On Haters And Doubters As It Lays Out Its Ecommerce Ad Ambitions appeared first on AdExchanger.
