McDonald's taps into 1970s nostalgia with a limited value meal available Aug. 12.

If you’re planning to play it cheeky, be sure your audience is in on the joke.

The AAF reveals the 2025 Advertising Hall of Achievement inductees, seven leaders under the age of 40 making notable industry contributions.

The startup claims its ad format boosts revenue for gen AI apps by 66%—and outperforms Meta.

The English word “yield,” derived from old English, is a relic of a time when a ruling class might demand anything cultivated by those beneath them. So the word encapsulates two seemingly opposing definitions: there is “yield,” as in crops, and “yield,” to surrender or hand over. Which makes it an apt headline for Ari […] The post More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits appeared first on AdExchanger.

The president's support resulted in the brand's biggest daily gain since 2000.

It’s built on real exposure data and gives teams a sharper view of what’s working and where to go next The post StreetMetrics Launches Intelligence: The Command Center for Smarter OOH Decisions first appeared on OOH TODAY.

Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ads prop up a large chunk of the US economy. The post OpenX Sues Google; Cloudflare Says Blocking Bots Isn’t So Easy appeared first on AdExchanger.

People tricked into depositing cash which is then siphoned off by fraudsters impersonating financial firm Wise and others With interest rates falling, you are hunting for the best home for your cash, so when an advert for a generous fixed-rate savings account offered by a leading financial brand pops up, you sit up and take notice. But it is a scam – one where Britons are being tricked into depositing their nest-egg cash, only for the money to be siphoned off by fraudsters who are impersonating a financial company – in this case, the money transfer company Wise.