A lot of the measurement issues facing the TV industry, such as the challenges of measuring across fragmented platforms, and finding common measurement standards for different types of video content, cut across markets. So while each country has its own nuances and set of pressing priorities, the TV measurement JICs in each market are often Read More

Independent creative agency and production house Who Wot Why has been appointed as lead creative agency for Hartley’s, described as a heritage jam brand. Who Wot Why already works with Hartley’s, parent parent Hain Celestial. Who Wot Why will lead the development of a new integrated platform, due to launch in August 2026. The work … The post Who Wot Why wins Hartley’s first appeared on More About Advertising.

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We're off for the day, as most of our readers are. We will be back tomorrow. Happy President's Day The post HAPPY PRESIDENT’S DAY HOLIDAY! first appeared on OOH TODAY.

Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex, CEAT and more. Kotex: own your flow In India, advertising for sanitary pads has come a long way. A couple of decades ago, periods were not even referred by name – it was just ‘for [...] The post Kotex, CEAT and more: best creative ads of the week appeared first on Bhatnaturally.

Since 1837, Tiffany & Co. has celebrated the world’s greatest love stories through cinematic storytelling, meaningful design and exceptional craft. In its 2026 Valentine’s Day campaign, the House offers a poignant narrative around joy, human connection and the strength love affords us. The film is directed by Justyna Obasi, an Emmy®-nominated commercial and music video director represented by Love Song, and stars actress Adria Arjona. Tiffany’s exceptional craft becomes a lens for storytelling, a narrative where love lives in the small details that make it real. Love takes strength, and HardWear from Tiffany is a beautiful expression of this spirit. Honoring the[...]

...hiring a Local Media Sales Executive to grow new advertising opportunities in the Phoenix market. We’re looking for a proactive, persuasive, and well organized “hunter” who thrives on building relationships, closing deals, and having fun while doing it. The post Billboard Ad Sales —OOH Classifieds Today first appeared on OOH TODAY.

Number of employees declined by more than 14% to 24,963 last year, with fall greatest among younger workers AI is indeed coming – but there is also evidence to allay investor fears UK advertising agencies had their biggest annual exodus of staff last year, led by younger workers, as artificial intelligence tools threaten to replace workers and force the industry to cut jobs and costs. Staff numbers at creative agencies, which are facing acute pressure from the rollout of AI tools that reduce or even replace the need for agency staff, fell more than 14% in 2025.