Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar
For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which 50% of the creative pixels are in view on the page for one continuous second. Enticing, no? Jokes aside, this dynamic is […] The post Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar appeared first on AdExchanger.
Reddit’s Full-Funnel Play Nets 74% Ad Revenue Growth
Reddit took a victory lap on its Q3 earnings call on Thursday. For the first time, the social platform achieved its pre-IPO profitability goal of 40% adjusted EBITDA, said CEO Steve Huffman. Reddit is also the No. 3 most-visited site on the internet for US-based users, according to Semrush – trailing behind only YouTube and […] The post Reddit’s Full-Funnel Play Nets 74% Ad Revenue Growth appeared first on AdExchanger.
Amazon Ads Business Jumps 24% From Prior Year to $17.7 Billion
The company's shares surged as much as 14% on strong sales in its cloud business AWS.
‘Is it too soon for Christmas?’ Never! according to Debenhams
Even before the Halloween trick-or-treating begins – never mind waiting for Remembrance Day – Debenhams is here with a full-on Christmas ad, delivering not just gifts but a whole party to a suburban street, along with a few well-known faces. Former footballer Peter Crouch, comedian Judi Love, and Love Islander Olivia Attwood bring the glitz … The post ‘Is it too soon for Christmas?’ Never! according to Debenhams first appeared on More About Advertising.
Visualize your Brand: AdQuick’s OOH creative mockup tool
We’re excited to unveil the latest addition to the AdQuick Creative Library: Visualize your Brand, a generative AI tool that lets you instantly see your brand’s creative concepts on any out-of-home (OOH) placement in our library. If the Creative Library was about inspiration, this new tool
Tiffany & Co.’s ‘Love is a Gift’ Holiday Ad Campaign by Anomaly
This holiday season, Tiffany & Co. is reimagining the magic of gifting by paying homage to its iconic heritage and highlighting its identity as an enduring symbol of love through captivating visual storytelling. Building off of last year’s “With Love, Since 1837” work developed by Anomaly, Anya Taylor-Joy and Jonas Lindstroem return, illustrating love through portals represented by Tiffany’s most recognizable motif, its blue boxes. Titled “Love is a Gift,” the spot showcases Tiffany’s Icons as timeless carriers of love and memory by pairing each with a facet of love and a featured city. Tiffany & Co.’s Icons include the brand's most celebrated[...]
Despite High Bar for M&A, Comcast to ‘Look at Things’ Amid WBD Sale Rumors
Comcast's Mike Cavanagh noted the bar is 'very high' for mergers and acquisitions.
FTC and Nevada AG Crack Down on Deceptive Tax Debt Relief Scams Mimicking the IRS
Last week, the Federal Trade Commission (FTC) and the Nevada Attorney General’s Office jointly filed suit against a group of tax debt relief companies operating under the “American Tax Service” brand, alleging the defendants misled struggling consumers through deceptive telemarketing tactics and false claims of government affiliation. FTC and Nevada AG Take Action Against Tax...
Crisis time at WPP as Q3 revenue drains away
WPP is now in the intensive care ward with new head surgeon CEO Cindy Rose announcing a strategic review following a disastrous Q3 performance with revenue diving 8.4% compared to last year, 11% including pass-through costs. Its preferred organic measure of growth fell to -6% but that’s largely academic when revenue is draining away at … The post Crisis time at WPP as Q3 revenue drains away first appeared on More About Advertising.
Criteo And The Programmatic Plug-In Problem
AI agents have infiltrated retail media. At least, that’s how it felt to big Wall Street advertising and tech investors, who brought a sense of existential dread to Criteo’s quarterly earnings call on Wednesday. The concern among investors is that the open web is doomed – stick a fork in it; the thing is done […] The post Criteo And The Programmatic Plug-In Problem appeared first on AdExchanger.
