Week in Review: Sky Makes £1.6 Billion Bid for ITV’s TV Arm, Jeff Green Talks Down Amazon Threat, and Netflix Ads Claims 190 Million Monthly Viewers GalleryWeek in Review: Sky Makes £1.6 Billion Bid for ITV’s TV Arm, Jeff Green Talks Down Amazon Threat, and Netflix Ads Claims 190 Million Monthly Viewers
Week in Review: Sky Makes £1.6 Billion Bid for ITV’s TV Arm, Jeff Green Talks Down Amazon Threat, and Netflix Ads Claims 190 Million Monthly Viewers
In this week's Week in Review: Sky makes a bid for ITV's TV business, Jeff Green responds to the threat of Amazon's DSP, and Netflix released new ads tier data. Top Stories Sky Makes £1.6 Billion Offer for ITV's Media Business UK broadcaster ITV confirmed this morning that it has entered talks with fellow British Read More
IKEA, Aviva… why bother reviewing?
Gives us something to write about but, really, what’s the point, especially, in IKEA reviewing the UK account that’s been happily ensconced at Mother since 2010? The work has been spot-on, even when budgets have been cut to only allow shorter films, with loads of inevitable product shots. Even then they’ve been OK. Really can’t … The post IKEA, Aviva… why bother reviewing? first appeared on More About Advertising.
The Future of Healthcare: How Consumers are Rewriting the Care Journey
The rise of the DIY Health Optimizer, along with a new class of AI Health Advisors Photo by National Cancer Institute on Unsplash Inflation and tariffs made everyone a value shopper, even in the pharmacy aisle. After years of price pressure, consumers are exquisitely cost-sensitive, quick to trade a copay-and-visit for cheaper over-the-counter solutions. This reflex is now mainstream behavior, as 81% of consumers now turn to an over-the-counter (OTC) product as their first response to a minor ailment. Yet, policy makers are constantly getting in the way. The Inflation Reduction Act’s Medicare drug price negotiations are still rippling through the ecosystem, introducing[...]
FTC’s Melissa Holyoak Outlines Consumer Protection Focus at ANA Advertising Law Conference
In her remarks at this year’s ANA Masters of Advertising Law Conference, Commissioner Melissa Holyoak of the Federal Trade Commission (FTC) emphasized three areas where the agency is focusing its consumer protection enforcement mandate: the Children’s Online Privacy Protection Rule (COPPA), Made in USA claims, and price transparency. Holyoak didn’t comment on press reports that...
Hands-On Learning That Saves Lives
Designed specifically for workers and managers in the Outdoor Advertising industry, this highly interactive and hands-on training The post Hands-On Learning That Saves Lives first appeared on OOH TODAY.
Episode 97 – Andy Clough & Richard McGrann
Visuals: https://getbehindthebillboard.com/episode-97-andy-clough-richard-mcgrann Good things come to those who wait … and we’ve been waiting a while for Andy Clough & Richard McGrann, but it was thoroughly worth it. Andy & Rich are one of adland’s most brilliant and prolific teams, creating iconic award-winning work wherever they’ve worked. RKCR / Y&R, BBH, AMVBBDO, adam&eveDDB and Neverland have all benefited from their passion for big ideas, superbly executed. They’ve won awards wherever they’ve been, including 5 Grand Prix for their emotive ‘The Last Photo’ campaign for CALM, placing them amongst the world’s most awarded creatives at D&AD and Cannes. In a packed episode,[...]
The Trade Desk Posts Q3 Gains With 85% of Clients Now on Kokai
It seems as if clients are finally listening to the Trade Desk's messaging around its Kokai user interface. After a great deal of friction, 85% of clients are now using it.
BRANDWEEK: How Catalyst Brands Is Revamping Retail Marketing for Legacy Brands
Execs break down strategies for JCPenney, Eddie Bauer, and Brooks Brothers.
AppLovin Shrugs Off Recent Negative Headlines With A Strong Q3 And Self-Serve Rollout
It’s been a turbulent year for AppLovin. The Securities and Exchange Commission launched an investigation last month into its data collection practices, which include allegedly using device fingerprinting to target ads. Short-sellers accused the company of violating app store policies by extracting proprietary IDs from platforms without user consent. Meanwhile, multiple state attorneys general have […] The post AppLovin Shrugs Off Recent Negative Headlines With A Strong Q3 And Self-Serve Rollout appeared first on AdExchanger.
