Local Media Needs Consolidation To Compete, But An Outdated Legal Standard Stands In The Way
When I was a kid, my dad ran a small local business. Like countless owners, he depended on local broadcast media to reach customers, build trust in the community and keep the lights on to support our family. That connection between local media and local livelihoods left a lasting impression on me and pulled me […] The post Local Media Needs Consolidation To Compete, But An Outdated Legal Standard Stands In The Way appeared first on AdExchanger.
Omar Oakes: An ‘exodus’ in advertising? Something doesn’t add up
My mother, of all people, sent me an alarming story from her favourite newspaper informing the world that “UK ad agencies undergo their biggest exodus of staff as AI threatens industry”. Oh dear, it’s happening. The singularity is upon us. Bots are replacing all human endeavour. In fact, I think I remember there being a … The post Omar Oakes: An ‘exodus’ in advertising? Something doesn’t add up first appeared on More About Advertising.
Silverpush Partner Spotlight: Moka Goto, Digital Planner at Dentsu Digital Global Center
This week, the Silverpush team spoke with Moka Goto, Digital Planner at Dentsu Digital Global Center, to discuss how YouTube advertising is evolving towards 2026. From shifting planning mindsets away from pure scale towards context and moments to rethinking how performance is evaluated, Moka shared how Dentsu Digital is exploring more intentional, insight-led YouTube strategies […]
A New Startup Is Personalizing Paywalls for Bots and Humans Alike
Monetization OS, which has raised millions and partnered with Google, brings a new approach to the emerging world of content marketplaces
The Getty Is “ALL FOR ART”
LOS ANGELES — The J. Paul Getty Trust introduced a new brand identity that captures the breadth and complexity of its work and defines and symbolizes what makes it unlike any other arts institution in the world. “This new design reflects Getty’s personality and where we are headed,” said Katherine E. Fleming, president and CEO […] The post The Getty Is “ALL FOR ART” appeared first on Adpulp.
ONE Asia Creative Awards Launches Inaugural Chinese New Year Awards
ONE Asia Creative Awards, part of the global nonprofit One Club for Creativity, announces the launch of the inaugural ONE Asia Chinese New Year Awards, a new platform dedicated to recognizing the very best creative work emerging from across the APAC region during the year of the Horse. For the first time, ONE Asia will spotlight the extraordinary body of storytelling that appears each year around Chinese New Year, a cultural moment that has become one of the most creatively competitive and emotionally resonant advertising periods in the world. Chinese New Year is more than a festive occasion. It is a cultural reset. It’s a time when brands move[...]
Influence, At Half The Cost; Are ChatGPT Ads On Target?
Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week. The post Influence, At Half The Cost; Are ChatGPT Ads On Target? appeared first on AdExchanger.
ATTN: Names Former BuzzFeed, Complex Executive Edgar Hernandez Its First Chief Commercial Officer
The hire comes weeks after the social publisher returned to founder ownership.
Stat of the Week: Converting Affluence into Advocacy
Reaching high-net-worth individuals is notoriously difficult in a fragmented media landscape ...OOH remains the "un-skippable" medium for this elusive group The post Stat of the Week: Converting Affluence into Advocacy first appeared on OOH TODAY.
WPP creative agencies sound positive note
Ogilvy offshoot INGO is adding an Amsterdam hub to its existing operations in Stockholm, Hamburg and Zurich and has appointed Ogilvy’s Lucy Tone-McGurk as its first global chief client officer. INGO (below) works with clients including including IKEA, Deutsche Telekom and Burger King. Tone-McGurk says: “I have been a huge fan of INGO for years … The post WPP creative agencies sound positive note first appeared on More About Advertising.
