Zoom Media Partners with VIOOH to Expand Programmatic Access to the GymTV Video Network Across North America
Zoom Media, the parent company of GymTV, has announced today a strategic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform (SSP), to expand programmatic access to GymTV’s premium video inventory across the United States and Canada. This collaboration provides an additional avenue for buyers to discover and activate on GymTV’s high-impact, in-gym video screens through VIOOH’s global SSP. Advertisers can launch campaigns through major demand-side platforms (DSPs), reaching a well-rounded and influential audience during one of the most attentive and high-intent moments of their day. “This is premium video in a premium environment,”[...]
5 Ways Pizza Places Can Turn Curiosity Into Orders
Why do some pizza places always seem to have a line out the door, while others struggle to fill a table? It’s not always the quality of their dough. It’s their ability to spark curiosity and transform that curiosity into a sale. Whether it’s a new menu item, an unbeatable promo, or a viral social […] The post 5 Ways Pizza Places Can Turn Curiosity Into Orders appeared first on IndoorMedia.
OOH Classifieds Today
...opportunity for an AE in North Carolina. -minimal travel and no overnight trips. Preferred but not required skills are ... The post OOH Classifieds Today first appeared on OOH TODAY.
Polycab India Limited Creates Community-First Experiences at Ganesh Utsav in Mumbai
Ganesh Utsav in Mumbai is more than a festival—it is a citywide celebration that brings...
Week in Review: Dentsu Considers Selling its International Business, Reach Puts its Video Growth Plans into Action, and Netflix Continues Sports Investment
In this week's Week in Review: Dentsu is reported to be considering selling its overseas business, Reach ups its video output, and Netflix buys baseball rights in Japan. Top Stories Dentsu Considers Selling International Business Japanese advertising holding company Dentsu is considering strategic options for its struggling international business, including a potential sale, according to Read More
Steve Hayden, Co-Creator of Apple’s ‘1984’ Ad, Passes at 78
Steve Hayden, co-creator of Apple’s “1984” Super Bowl ad and a creative legend, has died
The Trade Desk Shareholders Will Vote Whether CEO Jeff Green Should Keep Supervoting Shares
The company’s board is urging investors to maintain its current stock structure—and CEO Jeff Green’s decision-making power hangs in the balance.
Scope3 Names Tim Collier Chief Commercial Officer as It Pushes Into ‘Agentic Advertising’
Scope3 has promoted Tim Collier to chief commercial officer, effective immediately, as the sustainability-focused adtech firm doubles down on what it calls “agentic advertising.” Collier, who has led Scope3’s U.K. […]
MAA Ad of the Week: New York Times from Isle of Any
The New York Times is a pretty good client to kick off a new agency and Isle of Any from Laurie Howell and Toby Treyer-Evans debuts with a new brand position for the famed paper, ‘It’s your World to Understand.’ Both were previously at former agency Droga5. Essentially it’s a bid to present the whole … The post MAA Ad of the Week: New York Times from Isle of Any first appeared on More About Advertising.
