Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday. That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the US. “Fully a third of our profit in the most recent quarter was related to advertising and membership income,” CFO […] The post Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecommerce Flywheel Started To Spin appeared first on AdExchanger.

Source: OOHtoday Introduction: Visibility Alone Isn’t Enough In out-of-home (OOH) advertising, placement has traditionally been seen as the most important factor for success. Prime intersections, high-traffic highways, and premium urban corridors are often treated as the gold standard for visibility. While location certainly plays a role, modern advertising effectiveness depends on more than simply being […] The post Mobile Billboard Advertising and Repetition: Why Frequency Matters More Than Placement appeared first on .

The world of digital advertising is in a constant state of evolution, and right now, we’re on the brink of another major shift. For years, advertisers have been leveraging artificial intelligence to optimize campaigns, but AI has largely operated with one hand tied behind its back, disconnected from the live, dynamic data of advertising platforms. […]

Analysis of over 500 prompts on ChatGPT found that Open AI is starting with a conservative approach to ads on its platform

Analysis of over 500 prompts on ChatGPT found that Open AI is starting with a conservative approach to ads on its platform

During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point. The post Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far) appeared first on AdExchanger.

US agency holding group Omnicom has reported its full year earnings for 2025, its first set of financial results since completing its acquisition of rival agency outfit Interpublic Group. Since it's still very early days, and Omnicom only owned IPG's businesses for the final month of the year, the numbers don't yet give a full Read More

Send a text In this week’s episode of the Digital and Dirt podcast, Ian sits down with Brad Bass, author and head baseball coach at Catholic High School, to discuss modern leadership, building resilient people, and the surprising parallels between coaching and business leadership. Podcast Breakdown 00:00 – 06:00 From Player to Coach 06:01 – 14:58 Adversity, Transition & Building a Winning Culture 14:59 – 24:06 Climbing Mount Conviction & Coaching with Purpose 24:07 – 35:04 Brotherhood, Generations & Defining “All In” 35:05 – 44:37 Reinvention, Accountability & Knowing Your Why 44:38 – 57:03 The Conviction Playbook in Action 57:04[...]

Two former TBWA leaders have left Omnicom to launch JK, an AI-native strategy and creative agency debuting with Hitachi as a global founding client and built to accelerate “brand velocity” in the AI era.