Streaming Ratings, Week of July 7: Viewers Love Peacock’s Love Island USA
This was the first time Peacock had ever occupied the No. 1 position in the chart.
How ESPN and NFL Deal Could Redefine Sports Streaming, According to Experts
Disney's deal with the National Football League has implications for advertising and future media rights.
‘It’s Never Too Late’: OpenX CEO John Gentry On Suing Google For Crushing Competitors
In 2018, DV360 demand on OpenX’s exchange plummeted without warning. It was bad – down by more than 40% – and baffling. Tim Cadogan, OpenX’s then-CEO, wrote an email to Google, its largest partner, asking for an explanation behind the sudden decline. “I don’t need to belabor the significance of this for us,” Cadogan wrote. “How can […] The post ‘It’s Never Too Late’: OpenX CEO John Gentry On Suing Google For Crushing Competitors appeared first on AdExchanger.
Sunday, August 3 Evening Cable News Ratings: Trey Gowdy in First
CNN finished ahead of MSNBC in total viewers during primetime.
Becoming CEO at 6 Months Pregnant: Rethinking Leadership, Culture, and Care
The logic seems to be that people who are temporarily less available might also be permanently less ambitious. That assumption, however, is just that: an assumption.
Doritos tries faux porn with Walton
Ifr they run this in the UK it may be need age verification. Pepsico’s Doritos has produced a faux porn epic starring ‘The White Lotus’ Walton Goggins as a sexy plumber and some, er, archetypes of the genre. For new flavour Golden Sriracha by Rethink. Adchat PepsiCo Foods US SVP Tina Mahal says the goal … The post Doritos tries faux porn with Walton first appeared on More About Advertising.
How Independent Creators Can Protect Their Brand Like a Business
Image source: unsplash We’d argue that independent creators need to protect their brand more than big businesses. Big brands almost deviate from branding from consumers. If you go to buy the new tinted SPF from ELF Cosmetics, you’re doing it because the product is better, not the brand. They become their products and services. Independent […] The post How Independent Creators Can Protect Their Brand Like a Business appeared first on .
Volta —a Recipe for Disaster?
Good or bad, OOH is a special breed. It may be a good thing or a bad thing, but it is still a thing The post Volta —a Recipe for Disaster? first appeared on OOH TODAY.
Here’s What It’s Like Watching Netflix’s Live WWE Broadcast For The Ads
Even if you attend one of Netflix’s WWE events in person, you won’t be able to escape the ads. I now know this from experience. The post Here’s What It’s Like Watching Netflix’s Live WWE Broadcast For The Ads appeared first on AdExchanger.
The Trade Desk Lays Out Its Case To Beat Walled Gardens. Does Wall Street Buy It?
The Trade Desk continued its shaky 2025 earnings schedule when it reported Q2 results on Thursday. The company made a total of $694 million in Q2, up from $585 million a year ago. Its net profit in the quarter rose from $85 million to $90 million in the same time. However, investors were unmoved by […] The post The Trade Desk Lays Out Its Case To Beat Walled Gardens. Does Wall Street Buy It? appeared first on AdExchanger.
