The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess
Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info to claim a refund. That’s the idea behind the startup Vaudit, founded last year by Mike Hahn, […] The post The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess appeared first on AdExchanger.
Gray’s White House Reporter Claims She’s Not a Lizard Person After Weird Glitch in Video
Martinez owned the weirdness by posting “This is objectively the funniest thing that’s ever happened to me.”
? More FREE Bionic Academy Courses Now Available
More free courses have been added to Bionic Academy on the subjects of media operations, reconciliations, and finance integrations.
TechMagic: AI Scandals, Scam Ads, Cannes Lions, DM9 and Creative Integrity
ADWEEK's editorial team on creative accountability and how adland's biggest awards show is changing.
The Guardrails Are Down: It’s Time For Advertisers To Rethink Social Targeting
Most of us don’t realize how much control we’ve already given up. With industry red flag reports now published regularly, we’re forced to confront the hard truth that control and transparency are further away than we thought. At the same time, social platforms have shifted their content moderation approaches, with most of them embracing a […] The post The Guardrails Are Down: It’s Time For Advertisers To Rethink Social Targeting appeared first on AdExchanger.
S4 Capital Confirms Takeover Talks with MSQ Partners
S4 Capital, the marketing and technology services firm established by Sir Martin Sorrell, this morning confirmed it has entered talks with fellow marketing business MSQ Partners over a potential deal to combine the two companies. News of the talks was first reported by Sky News, and promptly confirmed in a statement authorised by Sorrell. The Read More
Monday, August 4 Evening Cable News Ratings: MSNBC Has Strong Showing With Total Viewers
Fox News' The Five was the No. 1 program of the evening.
S4 Capital and MSQ explore surprise tie-up
Everybody’s looking for deals among the embattled ad holding companies – WPP is top of the list – but out of left field comes a “combination” between Sir Martin Sorrell’s S4 Capital and Peter Reid’s MSQ. S4 has hit the buffers, now valued at just £140m after once reaching nearly £4bn, as its target tech … The post S4 Capital and MSQ explore surprise tie-up first appeared on More About Advertising.
Behavioral Ads Get A Break – But Not A Free Pass – In Updated CCPA Regs
If you’re not a privacy lawyer, you probably haven’t been closely following the saga of California Consumer Privacy Act (CCPA) regulations. It’s been quite the process of updates, refinements, clarifications and curveballs. Implementation regulations are the detailed rules issued by regulators that explain how businesses can put a law into practice. Basically, they turn legal […] The post Behavioral Ads Get A Break – But Not A Free Pass – In Updated CCPA Regs appeared first on AdExchanger.
‘You have to ruffle feathers’: a history of controversial jeans adverts
American Eagle’s Sydney Sweeney ad is the latest in a long line of provocative campaigns striving to ‘cut through’ There aren’t many advertising campaigns that elicit responses from the US president and vice-president, the senator Ted Cruz and the rappers Doja Cat and Lizzo. But the Euphoria actor Sydney Sweeney’s recent ad for American Eagle denim has done just that. Critics have interpreted the campaign as promoting eugenics, defenders have taken the backlash as evidence of so-called “woke” culture in the extreme and scrutinising it has taken on the trappings of a cottage industry. “Clocking in for my shift at[...]
