The 'TV vs YouTube' debate has flared up again this year, following the news that YouTube has moved to block Barb from reporting channel-level reach on the video sharing service. But this conversation misses the reality of how broadcasters use YouTube as a distribution platform, and how planning on YouTube can actually work, says Richard Read More

Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX launched a new curation and targeting solution specifically for political campaigns together with data provider Givsly. Rather than traditional party affiliation data, the tool allows political advertisers […] The post This Election Season, Buyers Can Curate Deals Based On Voter Values appeared first on AdExchanger.

The smartest plans are not built around a single hero format. They are built around how audiences behave across environments, and how repetition The post ‘Mega Events’, which format becomes the smartest buy on the street? first appeared on OOH TODAY.

Trying to climb higher in Google search results often leaves small business owners feeling unsure where to focus first. Understanding the difference between Domain Authority and Page Authority is crucial,... The post Page Authority vs Domain Authority: SEO Impact for Small Businesses appeared first on PGN Agency.

...hiring a Local Media Sales Executive to grow new advertising opportunities in the Phoenix market. We’re looking for a proactive, persuasive, and well organized “hunter” who thrives on building relationships, closing deals, and having fun while doing it. The post Billboard Ad Sales —OOH Classifieds Today first appeared on OOH TODAY.

WPP is facing what may be a make or break week as new CEO Cindy Rose (below) prepares to unveil the fruits of her strategic review, aided by consultants McKinsey. What that usually means are big write-offs and fierce cost-cutting. She will also reveal full year 2025 numbers, expected to be equally grim. WPP’s problem … The post Is it make or break for WPP? first appeared on More About Advertising.

What's the deal with viral apps?; Dentsu and WPP are off of OpenPath; and AI coding has its downsides. The post Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults appeared first on AdExchanger.

The Audi vs BMW billboard war is one of the clearest examples of how outdoor media can do more than “get seen.” It can create momentum. This wasn’t just two billboards competing for attention. It was a sequence of moves designed to trigger a response, pull in the public, and turn a local placement into […] The post Audi vs BMW Billboard War: The Billboard Battle That Changed Outdoor Advertising appeared first on Outdoor Advertising News.

Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get consumers to shop offline by HomeGoods, a smart moment marketing move by IKEA Hong Kong and more. Goel TMT: support is strength I used to joke that in India a movie actor’s career arc will [...] The post Best new creative ads: Goel TMT, HomeGoods and more appeared first on Bhatnaturally.

INGO, the multi-award-winning boutique creative micro network, today announced the opening of a new hub in WPP’s Amsterdam campus alongside the appointment of Lucy Tone-McGurk as its first Global Chief Client Officer. The Amsterdam hub builds on INGO’s existing presence in Stockholm, Hamburg and Zurich, strengthening the agency’s ability to partner closely with ambitious brands across Europe. Known for creating culture-first work that delivers real commercial impact, INGO works with global clients including IKEA, Deutsche Telekom and Burger King. Amsterdam’s position at the intersection of creativity, technology and culture makes it a natural next step for INGO’s growth with creative leadership[...]