CBS Sports and TNT Sports execs say March Madness is cutting through for advertisers, but they don't 'give too much specificity.'

Small businesses win by dominating their immediate geography, not chasing customers across entire metro areas. William Shakespeare wrote: “You are not for all markets.” He would’ve been a great marketer.  Successful local companies don’t compete by reaching everyone everywhere. They succeed by becoming unavoidable within their service radius.  Since placing billions in advertising across markets, […] The post Why a 5-Mile Reach Beats a 5-State Spread appeared first on Blip Billboards.

Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better,  – not worse. “Somewhere out there, someone watched an ad eight times in a single episode, they then saw that same ad three times across […] The post Advertisers Should Think Of Video Holistically. Consumers Already Do. appeared first on AdExchanger.

Exclusive: Report suggests only 1% of annual spend on food and drink adverts will be affected after industry lobbying The junk food ad ban intended to curb childhood obesity will affect only 1% of the £2.4bn spent annually on advertising food and drink, and may prove a “paper tiger”, ministers have been told. The government has hailed the ban on advertising foods high in fat, salt and sugar before 9pm on TV and completely online, which came into force on 5 January, as a decisive and world-leading move that will remove 7.2bn calories from UK children’s diets every year.

Source: Movia first class The benefits of airport lounge advertising extend well beyond visibility. In today’s fragmented media landscape, brands are not simply searching for impressions — they are searching for influence. Airport lounges offer a rare convergence of high-value audiences, extended dwell time, and premium environmental context that few other advertising environments can replicate. […] The post Airport Lounge Advertising Benefits: Reaching High-Value Travellers appeared first on .

In this week's Week in Charts, Netflix's Greg Peters on the impact of Paramount's WBD takeover, Teads "walks away from" low-quality inventory revenues, and The Trade Desk stock jumps on OpenAI partnership reports. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Read More

NBCU used this year’s Olympic Winter Games to lean further into programmatic buying for live sports at scale. NBCU also made Olympics inventory available through Comcast’s Universal Ads self-serve platform for the first time and used AI for creative review and campaign optimization in near real time. The post How Programmatic – And AI – Took Over The 2026 Winter Olympics appeared first on AdExchanger.

A routine product launch became a global cultural moment, but not a single dollar of paid media made it happen.

Plus, financial literacy in the age of FinTok and Gen Z acquisition strategy.