Now that the $13 billion merger between Omnicom and IPG is actually happening, all attention turns to what the merged entity will look like. Here are three scenarios.

With AI, local aesthetics and original music, the piece highlights the emotion of coming together during year-end gatherings in the city. In every office, every group, every family, the same scene repeats itself: someone draws a little piece of paper, reads it quickly and hides it. No one says anything, but everyone knows what it means. The Secret Santa begins—and with it, the end-of-year farewells. This year, Tienda Inglesa chose to pay tribute to that deeply Uruguayan tradition with a different proposal: Invisible, a four-minute animated short set in Montevideo. The innovative piece blends emotion and technology to celebrate what truly[...]

In this week's Week in Charts, Criteo's CEO on the next wave of agentic commerce, the IPA's best media owners to work with, and the UK's trust in TV news. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week     Number of Read More

While the other half of the Celebrity Traitors “Joemance,” Joe Wilkinson, is hanging out with Keira Knightley for Waitrose, Rugby legend Joe Marler gets to sit in a box in Shoreditch promoting Loveholidays. Passers-by will have been delighted to see Marler as part of a 3D billboard, created by Ark Agency, which won the business … The post Joe Marler checks in for a holiday inside a Shoreditch billboard first appeared on More About Advertising.

The data marketplaces powering programmatic advertising have exploded, with DSPs, SSPs and third-party platforms offering solutions for curating custom audiences. But, for marketers, combining data segments to reach their target audience can be a confusing and wasteful process. AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different […] The post How AudienceMix Is Mixing Up The Data Sales Business appeared first on AdExchanger.

At ADWEEK House's Raceway activation at Formula One’s Las Vegas Grand Prix, execs from Google, EA Sports, Amazon discussed the next era of fan engagement.

Almost every week, I share a curated list of creative ads. The movie Marty Supreme’s Zoom Call, TVC for Bang & Olufsen and other good stuff are part of this week’s compilation. Marty Supreme: marketing Zoom call Marty Supreme is an upcoming sports comedy movie. In a fantastic ad promotion idea, they show Hollywood star [...] The post Marty Supreme ‘Zoom call’, Bang & Olufsen and more: creative ads of the week appeared first on Bhatnaturally.

E.l.f. Beauty's "So Many Dicks" campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms. The post Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms appeared first on AdExchanger.