ADWEEK Commerce Advantage: Agentic Commerce Is the Hottest Buzzword That Nobody’s Figured Out
Agentic commerce is such a nascent concept that it's uncertain how consumers will use it, and it's not clear what infrastructure is needed to support it. But the talk is what eventually spurs more decisive action, and even the failures can be informative.
Week in Review: Disney Expands Euro Partnerships, TV and Video Revenues to Pass $1 Trillion in 2030, and UK Adults Engage Less with Social Media
In this week's Week in Review: Disney+ adds to its slate of partnerships with European broadcasters, Omdia predicts that global TV and digital video revenues will pass $1 trillion in 2030, and Ofcom finds that UK adults are changing how they interact with social media. Top Stories Disney+ Adds Italy’s Rai and Spain’s RTVE to Read More
Publicis goes full throttle on sport with acquisition of 160over90
It’s a surprise that Publicis Groupe hasn’t gone all-out on sports marketing already, but CEO Arthur Sadoun is attempting to put that right with the acquisition of 160over90, just in time for the start of the FIFA World Cup in June. The global sports and entertainment agency was previously part of WME Group, owner of … The post Publicis goes full throttle on sport with acquisition of 160over90 first appeared on More About Advertising.
The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?
Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace. The post The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? appeared first on AdExchanger.
Publicis Acquires 160over90, Makes Sports Its ‘Next Big Bet’
Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing.
Basis Wants To Help Marketers Bring Agentic AI Into Media Planning
The new ad automation platform from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point. The post Basis Wants To Help Marketers Bring Agentic AI Into Media Planning appeared first on AdExchanger.
George Parker: P&G soldiers on..
You will be thrilled to learn that according to Proctor & Gamble Chief Brand Officer Marc Pritchard, the CPG giant is about to tackle a major transformation, which will include media fragmentation, a shift to digital commerce and the power of artificial intelligence to “exponentially turbocharge” marketing, etc, etc, etc.. Whatever the hell that word … The post George Parker: P&G soldiers on.. first appeared on More About Advertising.
From Trend Spotters To Strategic Translators: How AI Is Reshaping The Marketing Scientist Role
The role of the marketing scientist has never stood still, but artificial intelligence has hit fast-forward. Once the quiet architects behind dashboards and reports, marketing scientists are now at the epicenter of creativity, technology and strategy. Machines can now flag anomalies, surface trends and spin insights in seconds. Nearly everything at the observational level can […] The post From Trend Spotters To Strategic Translators: How AI Is Reshaping The Marketing Scientist Role appeared first on AdExchanger.
Bionic Unveils AI-Powered RFP Drone – 50% Discount Today Only
After years of development in "stealth mode," today we unveiled our latest invention: the AI-powered RFP Drone, which delivers your RFPs in mere hours!
Agility Is the New Advantage
The marketing playbook has an expiration date. For many businesses, that date has already passed. The post Agility Is the New Advantage appeared first on Stream Companies.
