For Meta Marketers, Automation Isn’t Always The Advantage (But It’s Complicated)
Meta wants marketers to trust the machine. Advantage+ Shopping Campaigns (ASC), Meta’s automated ad product, promises to take care of everything – budgeting, creative, targeting, optimization. Just hand over the keys. But here’s a plot twist: Automation doesn’t always work better than manual campaign management. Last year, ad measurement startup Haus kicked off a large-scale study […] The post For Meta Marketers, Automation Isn’t Always The Advantage (But It’s Complicated) appeared first on AdExchanger.
Looking ahead to 2026: California Enacts New Companion Chatbot Law
On October 13, 2025, California Governor Gavin Newsom signed into law the nation’s first statute aimed at regulating “companion chatbots,” which are AI systems that simulate human-like relationships with their users. The new law, which has been added to California’s Business & Professions Code, sets out disclosure, safety, and reporting requirements. Users who suffer harm from a violation of this law now have a private right of action that allows them to seek at least $1,000 per violation plus attorney’s fees. The law will take effect on January 1, 2026.
Amazon thinks we need a recent past reminder at Christmas
Advertisers and agencies tie themselves in all kinds of knots each Christmas – this year, it seems, both Asda and McDonald’s will be basing their Christmas hopes on The Grinch – but sometimes it’s best to keep it simple. A couple of years back this one scored mightily for Amazon and it’s set to return … The post Amazon thinks we need a recent past reminder at Christmas first appeared on More About Advertising.
Awakening ‘a little bit Piyush Pandey’ in all of us
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for the world of brands and advertising. His work & legacy touched millions of lives as witnessed by the heartfelt expressions from not just advertising & marketing folks but common people too. While reading the various [...] The post Awakening ‘a little bit Piyush Pandey’ in all of us appeared first on Bhatnaturally.
The Evolution of Layoffs: A Corporate Love Story
There was a time when layoffs felt like failure.A bruising, reluctant move. A last resort.Now? They’re a business model , a recurring ritual in the quarterly earnings liturgy.A cleansing ceremony to reassure investors that “discipline” still rules. Let’s rewind. The Pandemic Years “We’re All in This Together!” 2020 changed everything.Or so we thought. As the […]
NBCU’s Big Bet on Linear Sports TV Defies Streaming Trends
Sports linear channel NBCSN is set to launch this fall.
Why The Future Of Publisher Monetization Depends On Transparency, Not Volume
Publisher monetization choices are among the most covered and critiqued aspects of our industry. I’m as guilty as anyone; it has been the throughline of everything I’ve written about since 2023. If you’d prefer to skip the archives, here’s the summary: The core challenge with publisher monetization is the perception that more partners, requests and […] The post Why The Future Of Publisher Monetization Depends On Transparency, Not Volume appeared first on AdExchanger.
Sole Purpose: Unless Collective and Under Armour’s Plastic-Free Sportswear
The future of sneakers and athletic wear is eco-conscious.
Best Context-First YouTube Ad Campaigns for the Holidays
The holiday season is advertising’s biggest stage. Every brand wants to shine, but consumers are flooded with holiday promotions both online and offline. With global online sales projected to reach $1.4 trillion in 2025, the opportunity and the stakes are higher than ever. For advertisers, the challenge is no longer just visibility. It is about […]
