7 Lessons On Leading Through Change From a First-Time CEO
Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a quiet walk before I officially […]
throwing-up statues / Ils ont recraché la même idée?
THE ORIGINAL? Drink Wise Awareness – 2018 « A hangover may only last a day but the reputation will be ruined forever » Click the image to enlarge Agency : Clemenger BBDO (Australia) LESS ORIGINAL Channel 4 / Dirty Business – 2026 « The fountain of filth » Click the image to enlarge Source : You […]
What Makes a Billboard Photo Truly “Premium”?
Editing is where premium images are refined, not reinvented. At SignBird, post-production focuses on color correction for natural tones, sharpening for clarity and legibility, subtle contrast adjustments for depth, and maintaining consistent visual standards across portfolio The post What Makes a Billboard Photo Truly “Premium”? first appeared on OOH TODAY.
AnswerLab Rebrands As Research Moves Into the AI Era
The research agency is opening a 5,700-square-foot innovation lab at One Penn in New York
George Parker: Omnicom – cheaper by the four dozen..
The Omnicom saga continued on its merry way when it issued its fourth quarter and full-year results last Wednesday. Fuelling my never-ending rant about the impending perils of AI, was when CEO, John Wren, was pressed about the impact of AI on jobs, he acknowledged that the technology would help cut some positions but that … The post George Parker: Omnicom – cheaper by the four dozen.. first appeared on More About Advertising.
FEBRUARY CAMPAIGN OF THE MONTH: How Smart Schools Win Enrolment Before the Open Morning Even Starts
February's Campaign of the Month is Mayville High School. Find out the art of using billboards to promote your Open Day campaign The post FEBRUARY CAMPAIGN OF THE MONTH: How Smart Schools Win Enrolment Before the Open Morning Even Starts first appeared on Billboard Media.
Why Your Best Marketing Can’t Be Clicked
Small businesses drown in performance metrics and miss the marketing channels that build lasting customer relationships. Cedric Bernard has managed millions in advertising spend across both digital and traditional channels. His perspective from the agency side and now as CEO of Blip and Adkom is that for most small businesses, the easiest marketing to measure […] The post Why Your Best Marketing Can’t Be Clicked appeared first on Blip Billboards.
Successfully Using AI in Business with ClearPrompt CEO Karin Timpone
Building the AI tools CMOs actually need at the World Economic Forum.
Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina
Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has acquired Catalina, a market research and shopper marketing company with roots in physical cash register machines. Catalina gets its retail sales data […] The post Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina appeared first on AdExchanger.
Thinkbox Publishers Have Substantial Reach on YouTube, and That Has Big Implications for Buyers
The 'TV vs YouTube' debate has flared up again this year, following the news that YouTube has moved to block Barb from reporting channel-level reach on the video sharing service. But this conversation misses the reality of how broadcasters use YouTube as a distribution platform, and how planning on YouTube can actually work, says Richard Read More
