Lab Weekly — 11/07/2025
Lab Weekly — 11/07/2025 The Future of Healthcare; New Floor 9 Episode; Plus, the latest news from Apple, Amazon, and more must-know news and stats Want this newsletter in your inbox every week? Sign up for our mailing list here The Future of Healthcare: How Consumers are Rewriting the Care Journey The rise of the DIY Health Optimizer, along with a new class of AI Health Advisors In case you missed it… From Prediction Markets to Labubus, Everything is Gambling Now Why people are betting on just about everything, and how brands can respond Why the Apple-Formula 1 Partnership is Major Deal And what it says about the current sports[...]
How Top Brands Turn Local Connection Into National Reach
This post was created in partnership with the Atlanta Journal-Constitution Key takeaways From neighborhood activations to citywide movements, today’s most resonant brands are proving that community is the ultimate growth […]
APIs FTW, But IPs Are TBD
In digital advertising, every new tool promises to be an “easy button.” Too bad there isn’t one for IP address matching. While APIs help make campaign setup and measurement simpler than ever, the messy reality of IP address matching exposes how shaky the foundations of digital targeting still are. On this week’s episode of The […] The post APIs FTW, But IPs Are TBD appeared first on AdExchanger.
Week in Review: Sky Makes £1.6 Billion Bid for ITV’s TV Arm, Jeff Green Talks Down Amazon Threat, and Netflix Ads Claims 190 Million Monthly Viewers GalleryWeek in Review: Sky Makes £1.6 Billion Bid for ITV’s TV Arm, Jeff Green Talks Down Amazon Threat, and Netflix Ads Claims 190 Million Monthly Viewers
Week in Review: Sky Makes £1.6 Billion Bid for ITV’s TV Arm, Jeff Green Talks Down Amazon Threat, and Netflix Ads Claims 190 Million Monthly Viewers
In this week's Week in Review: Sky makes a bid for ITV's TV business, Jeff Green responds to the threat of Amazon's DSP, and Netflix released new ads tier data. Top Stories Sky Makes £1.6 Billion Offer for ITV's Media Business UK broadcaster ITV confirmed this morning that it has entered talks with fellow British Read More
IKEA, Aviva… why bother reviewing?
Gives us something to write about but, really, what’s the point, especially, in IKEA reviewing the UK account that’s been happily ensconced at Mother since 2010? The work has been spot-on, even when budgets have been cut to only allow shorter films, with loads of inevitable product shots. Even then they’ve been OK. Really can’t … The post IKEA, Aviva… why bother reviewing? first appeared on More About Advertising.
The Future of Healthcare: How Consumers are Rewriting the Care Journey
The rise of the DIY Health Optimizer, along with a new class of AI Health Advisors Photo by National Cancer Institute on Unsplash Inflation and tariffs made everyone a value shopper, even in the pharmacy aisle. After years of price pressure, consumers are exquisitely cost-sensitive, quick to trade a copay-and-visit for cheaper over-the-counter solutions. This reflex is now mainstream behavior, as 81% of consumers now turn to an over-the-counter (OTC) product as their first response to a minor ailment. Yet, policy makers are constantly getting in the way. The Inflation Reduction Act’s Medicare drug price negotiations are still rippling through the ecosystem, introducing[...]
FTC’s Melissa Holyoak Outlines Consumer Protection Focus at ANA Advertising Law Conference
In her remarks at this year’s ANA Masters of Advertising Law Conference, Commissioner Melissa Holyoak of the Federal Trade Commission (FTC) emphasized three areas where the agency is focusing its consumer protection enforcement mandate: the Children’s Online Privacy Protection Rule (COPPA), Made in USA claims, and price transparency. Holyoak didn’t comment on press reports that...
Hands-On Learning That Saves Lives
Designed specifically for workers and managers in the Outdoor Advertising industry, this highly interactive and hands-on training The post Hands-On Learning That Saves Lives first appeared on OOH TODAY.
Episode 97 – Andy Clough & Richard McGrann
Visuals: https://getbehindthebillboard.com/episode-97-andy-clough-richard-mcgrann Good things come to those who wait … and we’ve been waiting a while for Andy Clough & Richard McGrann, but it was thoroughly worth it. Andy & Rich are one of adland’s most brilliant and prolific teams, creating iconic award-winning work wherever they’ve worked. RKCR / Y&R, BBH, AMVBBDO, adam&eveDDB and Neverland have all benefited from their passion for big ideas, superbly executed. They’ve won awards wherever they’ve been, including 5 Grand Prix for their emotive ‘The Last Photo’ campaign for CALM, placing them amongst the world’s most awarded creatives at D&AD and Cannes. In a packed episode,[...]
