Ad Intel: Build awareness with advanced tools
Get tips from an Amazon Ads partner on using Amazon Marketing Cloud and other advanced tools to reach new customers and increase sales.
Linda Yaccarino Takes the Helm at eMed During Turbulent Time for Industry
Consumer demand for GLP-1 drugs like Ozempic and Wegovy has drawn a flood of new entrants. Yaccarino will have to find a way to differentiate eMed, analysts said.
Why Developer Experience Is The Next Battleground In Programmatic Advertising
Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ability to adopt new products and innovate. At the same time, their role is expanding beyond technical implementation. They are becoming a critical link between marketing, operations, product development, creative and […] The post Why Developer Experience Is The Next Battleground In Programmatic Advertising appeared first on AdExchanger.
The Olympics Gives Sponsors Venue Naming Rights for First Time
LA28 announces naming rights for Comcast Squash Center at Universal Studios and Honda Center.
Cannes Lions reveals keys to Creative Effectiveness
Cannes Lions has revealed what it sees as the keys to creative results based on a WARC analysis of this year’s Creative Effectiveness Lions. These are based on results over time. Compound creativity, humour and market disruption lead to commercial success ‘Creative Effectiveness Lions 2025 – Insights from the winners’, identifies trends and themes common … The post Cannes Lions reveals keys to Creative Effectiveness first appeared on More About Advertising.
5 Months in, CNN’s Kasie Hunt Talks Hosting The Arena
Aware that the TV landscape can change in a flash, Hunt is maximizing every opportunity she gets.
Rethinking Hurricane Protection
Direct-to-Pole Panel-Free, Standard Panel-Free Frame Systems Are Changing the Game The post Rethinking Hurricane Protection first appeared on OOH TODAY.
OOH News You Oughta Know Today
OOH Growth Slowing, Large-Format Attention, Cannabis Controversy, and pDOOH Popularity in China—here are the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
Week of August 4 Cable News Ratings: MSNBC Has Growth, Fox News Still No. 1
MSNBC has across-the-board growth.
Best Billboard Creatives in 2025: When Out-of-Home Advertising Became Art
The year 2025 has redefined what it means to advertise in public spaces. Brands are no longer content with simple static displays and have transformed billboards into immersive experiences that blur the lines between advertising, art, and entertainment. From provocative social commentary to cutting-edge augmented reality, this year’s standout campaigns have proven that outdoor advertising […] The post Best Billboard Creatives in 2025: When Out-of-Home Advertising Became Art appeared first on .
