EXCLUSIVE: Scope3 Lays Off Staff as Part of Shift Toward Agentic Advertising
Scope3 is cutting some jobs as part of what it characterizes as a strategic restructuring.
‘Poke the Bear’ Campaign Aims to Raise Awareness About Gender Based Violence
“Poke the Bear” reimagines Smokey the Bear as an advocate for women’s safety—raising awareness about gender-based violence in outdoor spaces. Last year, the question “Would you rather be in the woods with a man or a bear?” went viral, exposing how unsafe many women feel in nature. The campaign uses Smokey’s iconic status to spark urgent dialogue through bold visuals, guerrilla placements, and social storytelling—calling for change where it’s long overdue. See the full campaign details here. CREDITS Art Direction - Sarah Croibier and Elizabeth Phelps Copywriting - Ali Manning
WPP’s Rose names top team, shores up Coca-Cola account
New WPP CEO Cindy Rose has made her first big appointments: Ogilvy CEO Devika Bulchandani to COO of the whole company replacing the departing Andrew Scott and Laurent Ezekiel, who was set to jump ship to Publicis, staying on as global CEO of Ogilvy Group and executive sponsor for WPP Open X. Floriane Tripolino is … The post WPP’s Rose names top team, shores up Coca-Cola account first appeared on More About Advertising.
OOH Moves Today – 52 Moves This Week!
Adams Outdoor, Bauer Media Outdoor, Clear Channel, JCDecaux, OUTFRONT, Quan Media Group, Red Star Outdoor, Wilkins Media, and more-- be the first to congratulate these OOH movers! The post OOH Moves Today – 52 Moves This Week! first appeared on OOH TODAY.
Nike asks ‘Why Do It?’ as it updates long-running pillar campaign
‘Just Do It’ has ben doing it for Nike since 1988 – not so well recently as the venerable sports brand has been losing share to newer competitors. Actually it’s amazing it’s stayed on or near the top for so long in an ever-shifting market. Now it’s trying to freshen its appeal to a younger … The post Nike asks ‘Why Do It?’ as it updates long-running pillar campaign first appeared on More About Advertising.
Lakmé Perfect Radiance Lights Up Lucknow with Stunning Outdoor Campaign
Lakmé, India’s leading beauty and skincare brand, has launched a vibrant outdoor campaign in Lucknow...
How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows
There’s bigger fish to fry before broadcasters and streamers get bogged down in questions about QR codes and remote controls. Namely: How do TV studios guarantee that the products featured in these new made-for-TV shoppable moments are ones that viewers actually want to buy in the first place? The post How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows appeared first on AdExchanger.
On the Cultural Fatigue around AI
Compression culture, parental panic, and the remaining trust gap Photo by Vitaly Gariev on Unsplash In the past few weeks, one could feel a vibe shift on AI hitting an inflection point. There were several high-profile think-pieces on the limits of the Transformer model. GPT-5’s underwhelming performance on benchmarks suggests that the current approach of scaling LLMs is starting to reach the limits of available resources, Financial Times claims, whereas Cal Newport wonders loudly in his piece for The New Yorker, “what if AI doesn’t get much better than this?” Meanwhile, corporate America is pouring billions into AI, but it has yet to[...]
