Bhatia is leaving Amazon after joining the tech giant in April 2024.

Kraft Heinz recently announced a planned split into two separate companies with the goal of improving operating performance and accompanying shareholder return for each of the successor entities. This announcement has generated significant coverage in the business and financial press, with much of this coverage focusing on the challenges Kraft Heinz has faced related to changing consumer tastes and preferences. Additionally, many other companies in consumer products have lamented recent softness in consumer spending across...

Discover how AI audience segmentation can drive 3X revenue growth for mid-sized companies.

Regulators ordered the tech giant to end ‘self-preferencing practices’ in advertising services but declined to force sale European Union regulators on Friday hit Google with a €2.95bn ($3.5bn) fine for breaching the bloc’s competition rules by favoring its own digital advertising services, marking the fourth such antitrust penalty for the company as well as a retreat from previous threats to break up the tech giant. The European Commission, the 27-nation bloc’s executive branch and top antitrust enforcer, also ordered the US company to end its “self-preferencing practices” and take steps to stop “conflicts of interest” along the advertising technology supply[...]

A no-nonsense guide for marketers who don’t need more options, just the right direction. Setting up a marketing strategy today kind of looks like deciding what TV show to watch next. There’s so much good stuff to choose from that you spend hours scrolling through Netflix/Hulu/Apple TV, then never actually commit. (And then you can’t […] The post How to Build a Full-Funnel Marketing Strategy that Moves Customers from ‘Unaware’ to ‘Purchase-Ready’ appeared first on Blip Billboards.

...new opportunity for a Real Estate Manager to join our growing team and help secure premium sites for outdoor advertising in Central Florida, based in Lakeland/Ocala The post OOH Classifieds Today —Central Florida, Lakeland/Ocala. first appeared on OOH TODAY.

This policy change comes after the show’s Sunday interview with Kristi Noem.

Image source: google Offline marketing is a powerful tool that continues to hold significant sway over consumer behavior. Traditional advertising methods include: The resurgence in offline marketing ad spend, which increased from $182.2 billion in 2020 to an expected $207.6 billion in 2022, highlights its growing relevance in today’s marketing landscape. This trend indicates that […] The post How Offline Ads Drive Online Searches (and Why SEO Matters) appeared first on .

Retail media is on fire. And it seems like every company wants to fan the flames. For several years, Marriott dipped only a cautious toe in the commerce and retail media space. “It’s an attractive business,” Marriott SVP of Marketing, Data Activation & Personalization Chris Norton told AdExchanger. (“We’re changing my title,” he added.) But […] The post Marriott Takes The Leap Into Retail Media With New Media Network appeared first on AdExchanger.

Scope3 is cutting some jobs as part of what it characterizes as a strategic restructuring.