Group aims to be ‘simpler, lower-cost, AI-enabled business’ and achieve £500m of annual savings by 2028 The beleaguered advertising group WPP has announced a radical restructure to counter the threat posed by the AI revolution, including merging its ad agencies and cutting jobs. Aiming to be “a simpler, lower-cost, AI-enabled business”, the London-based company laid out plans to achieve £500m of annual savings by 2028, at a cost of £400m over two years.

Adams Outdoor acquires strategic Digital Outdoor assets in North Carolina from Cameron Outdoor  KALIL & CO., INC. was the Exclusive Broker for this transaction. The post Adams Outdoor Acquires from Cameron Outdoor first appeared on OOH TODAY.

THE ORIGINAL? Colon Cancer Coalition – 2022 #MissionToUranus Watch the Case Study Video (You Tube) Agency : Beautiful Beast, Dallas (USA) LESS ORIGINAL Easy Toys / Explore Uranus – 2025 « The last great frontier … is in your rear » Watch the Case Study Video (You Tube) Agency : Officer & Gentleman (The Netherlands)

The medium, both an oasis from AI and a font of raw content, has lately become an engine of virality.

  The Salvation Army is introducing its thrift brand to a new generation with the launch of “Thrift Score,” the world’s first digital thrift store on Roblox. Designed to engage Gen Z and Gen Alpha where they already shop, play, and express themselves, the experience launches Feb. 19 and invites players to explore thrift-inspired digital finds for their in-game avatars. Conceived and led by independent agency BarkleyOKRP and developed in partnership with immersive game studio The Gang, the experience reimagines a Salvation Army Thrift Store as a fully explorable and shoppable digital environment, introducing the brand and its thrift offering to an audience that[...]

The billboard owner is betting that AdQuick’s tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.

Pharma marketer unifies creative, media, and CX under the holdco

American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach.

What happens when the web stops asking you to click? Learn how the AI Web and zero UI are reshaping discovery, action, and what brands must do next.

Unilever is pivoting to a “social-first demand model,” arguing that an army of creators will replace the traditional advertising that had built its brands for half a century.