Week of Nov. 3 Morning News Ratings: Today Remains No. 1 Amid Disney and YouTube TV Dispute

GMA was retitled for the just-concluded week.

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From Invisible to Invincible: Mastering Billboard Strategy to Beat The Big Guys

Your Google Ads rule book doesn’t apply to billboards. Launch a campaign, wait two weeks, see no spike in website clicks, declare billboards “don’t work” for their business. Spencer Cook has watched thousands of small businesses make this mistake time and time again. As Chief Architect at Blip, Spencer built the platform that made billboards […] The post From Invisible to Invincible: Mastering Billboard Strategy to Beat The Big Guys appeared first on Blip Billboards.

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Week in Review: ProSieben Forecasts Ad Revenue Drop, Google’s Publisher Rankings Face EU Scrutiny, and IAB Tech Lab Launches Agentic Trading Framework

In this week's Week in Review: ProSieben reports its Q3 results, the FT says the European Commission is investigating Google's publisher rankings, and IAB Tech Lab launches a new framework for agentic trading. Top Stories ProSieben Lowers Full-Year Guidance in Weak Ad Market ProSiebenSat.1 revenues were down 7 percent YoY in Q3, the German media Read More

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A Tale of Two Christmas Ads, or Why AI Heresy Might Be the Most Rational Move in Town

Every December, the advertising industry reenacts its own version of the Nativity: wise men bearing moodboards, shepherds herding focus groups, and a miraculous birth of a Christmas advert that must, at all costs, look expensive. This year, two babies arrived. One was swaddled in emotional warmth and human craft. The other appeared to have been […]

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