When The Trade Desk Dips, Ad Tech Drops
Investors use The Trade Desk as a proxy for the health of the entire open web advertising ecosystem, which means TTD’s recent run of concerning earnings is devaluing the entire ad tech sector. Doubts about how TTD is competing with walled gardens like Amazon, along with slower overall revenue growth, have led some investors to […] The post When The Trade Desk Dips, Ad Tech Drops appeared first on AdExchanger.
Stream Companies Named Best Performance Marketing Company in 2025 MarTech Breakthrough Awards
Stream Companies is proud to announce that we have been recognized as the Best Performance Marketing Company in the 2025 MarTech Breakthrough Awards. The post Stream Companies Named Best Performance Marketing Company in 2025 MarTech Breakthrough Awards appeared first on Stream Companies.
How to Write SEO Titles: Simple Steps for Success
SEO titles decide who clicks and who keeps scrolling. But surprisingly, only 36% of small businesses even have a structured SEO strategy in place. Most people think nailing a title is... The post How to Write SEO Titles: Simple Steps for Success appeared first on PGN Agency.
Rochester Station Adds 30-Minutes to Noon Newscast
Starting on September 29, the NBC affiliate will air a one hour newscast at Noon.
Hinge Serves Up More Cute Couples, Even as Dating Apps Get Dumped
Dating apps have been part of singles’ lives since Match.com debuted 30 years ago. But even though today, swiping left and right is as routine a part of dating as […]
Guinness Kicks Off Premier League Season With a Love Letter to True Fans
Guinness kicks off its second year as a sponsor of England’s Premier League with a community-driven sports campaign.
Meet the Retail Media Adtech Players Vying for Criteo’s Business
Criteo works with more than 200 companies to build retail media businesses on top of ecommerce sites and across the web. That scale has made it a giant in the […]
OOH Moves Today – 46 Moves This Week!
The Trade Desk, Talon, Firefly, Screenverse, Taboola, Outfront, Foxpoint Media, Lamar, MiQ, Adsposure, and more-- be the first to congratulate these OOH movers! The post OOH Moves Today – 46 Moves This Week! first appeared on OOH TODAY.
MAA Ad of the Week: Educating Yorkshire from 4Creative
There’s Yorkshire everything on Britain’s airwaves at the moment: vets, auction houses, even glamorous shepherdesses. God’s own county’s schools are back now with Educating Yorkshire from Channel4, with a trailer directed on iPhone by Blink’s Dougal Wilson. (Even some non-film or programme ads are grandly called trailers these days.) With the pupils in charge (and … The post MAA Ad of the Week: Educating Yorkshire from 4Creative first appeared on More About Advertising.
Beyond the Billboard: The Evolution of OOH Advertising
TL;DR: OOH advertising has evolved from static billboards to dynamic, real-time media. New formats like gas station ads, transit wraps, and place-based screens offer more targeted reach. Digital Out of Home (DOOH) uses tech and data to deliver timely, context-driven messaging. The types of OOH advertising today allow brands to connect with audiences in motion […] The post Beyond the Billboard: The Evolution of OOH Advertising appeared first on AllOver Media.
