Show’s Over: Netflix Declines to Up Offer After WBD Chooses Paramount Bid [UPDATED]
Netflix is out after WBD calls Paramount bid 'superior.'
WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label
During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco. The post WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label appeared first on AdExchanger.
Whiskey Bear Unites With Director/Photographer Brian Pineda
Whiskey Bear is excited to welcome Brian Pineda to its roster of diverse creatives. An award-winning director and photographer with over 15 years of experience in travel and lifestyle work, Brian is known for rich, narrative-driven visuals that blend authenticity with cinematic storytelling. “Brian's a thoughtful collaborator and a fantastic storyteller. He has the natural ability to take even the simplest scene and make it emotional for audiences,” explains Whiskey Bear Founder and Executive Producer Ben Murphy. “His foundation in photography informs a directorial style defined by expressive performances, striking composition, and beautifully crafted light. Our goal is to further elevate and champion[...]
A Major Step Forward for OOH: AdQuick’s Partnership with OUTFRONT Media
Today marks an important moment for AdQuick, and for the future of out-of-home advertising. We’re proud to announce an exclusive multi-year commercial partnership with OUTFRONT Media, one of the largest and most trusted IRL media companies in the United States. As part of this collaboration, OUTFRONT will
WPP Rejects HoldCo Label in New AI-Driven Strategy
Following a tumultous year and a change of leadership for WPP, the UK agency giant this morning unveiled its new strategy for the next three years, in efforts to simplify and integrate client proposition, restore growth, and drive long-term value for clients, talent and shareholders. The multi-year plan, named ‘Elevate28’, aims to transform WPP's structure Read More
Week of Feb. 16 Morning News Ratings: Today Remains No. 1 Despite Losing Viewers
CBS Mornings saw double-digit growth in the prized Adults 25-54 demo.
5 Key Takeaways From WPP’s Turnaround Plan
From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco.
EXCLUSIVE: MS NOW Names Scott Foster White House Director
The network also announced that Ali Velshi has become its chief data reporter.
The Toll Booth Is Gone
WPP didn’t lose 64% of its value because it overspent, but lost it because the holding company model was built on coordination scarcity. For decades, global brands needed an intermediary to orchestrate creative, media and production across markets. That orchestration was complex, expensive and hard to replicate. The margin made sense. AI has reduced the […]
WPP 2025 Revenue Drops 8.1% as It Reveals Turnaround Plan
CEO Cindy Rose unveiled a $675 million annual cost-cutting drive and launched WPP Creative.
