IP Address Match Rates Are a Joke – And It’s No Laughing Matter
IP addresses and postal/email addresses are a match made in … not heaven. According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. Not great news for advertisers, who rely on these linkages to connect billions in digital ad […] The post IP Address Match Rates Are a Joke – And It’s No Laughing Matter appeared first on AdExchanger.
How Broadcasters Are Merging Direct Sales with Programmatic
Over the past ten years, broadcasters’ ways of distributing their content have evolved quickly and successfully. But in the process, broadcasters have developed different ways of monetising these disparate platforms, leading to the emergence of tech silos, says Graham Heap, VP of Ad Tech Solutions at Imagine Communications. In this interview, Heap discusses how he’s Read More
Chest control during national anthem / Copie? À vous d’arbitrer!
THE ORIGINAL? National Institut of Cancer / Breast Cancer – 2019 « Anthem for the women » Click the image to enlarge Watch the Case Study video (You Tube) Source : Cannes Lions, Adsoftheworld Agency : DDB Santiago (Chile) LESS ORIGINAL Orange, FFF / Breast Cancer Awareness – 2025 « Chest control » (during french national anthem) Click the image to […]
Spotify’s ‘Tunetorials’ Is a Sonic Leap in B2B Marketing
Spotify's 'Tunetorials' campaign turns marketing into music and proves even business education can groove.
It’s Time! (To Remind the Poor to Shop, Apparently)
It’s Time! (To Remind the Poor to Shop, Apparently) Ah, November. The leaves fall, the bills pile up, and Mariah Carey emerges from her cryogenic chamber to sell us self-love…this time, in partnership with Sephora. “It’s Time!” For what, exactly? Apparently, for late-stage capitalism to hit a new low, soundtracked by a jingle we can’t […]
Mādin Agency’s Jamieson Maunder Is Hooked on Deep Sea Fishing
Mādin Agency partner and CCO Jamieson Maunder turned his love of fishing into a deep sea charter.
Women’s Sport Boom Leaves Advertisers Playing Catch-Up
The last few months have seen women's sport breaking viewing records on both sides of the pond. The Women's Euros gave ITV its biggest audience of the year in July, while the Women's Rugby World Cup final on the BBC became the most-watched rugby match of 2025. Meanwhile in the US, the WNBA playoffs scored Read More
MNTN’s SMB CTV Ad Business Is Growing Like Gangbusters
Two quarterly reports might not be enough to confirm a pattern. But it is enough information to draw a line – and so far, that line is going up for MNTN. The post MNTN’s SMB CTV Ad Business Is Growing Like Gangbusters appeared first on AdExchanger.
METT Singapore, Jeep and more: top creative ads of the week
Every week, I attempt to curate a list of clutter-breaking creative ads. Most ads are ignored and only a handful are even noticed or discussed. Ad agency & brand teams which manage to produce ads which stand out deserve our appreciation, given all the chaos during the process. In this week’s edition, ads from Jeep, [...] The post METT Singapore, Jeep and more: top creative ads of the week appeared first on Bhatnaturally.
When Prompted, ChatGPT Offers Helpful Down-to-Earth Advice
How do you use ChatGPT? Is the AI assistant currently reducing your workload and making you more productive? In this new ad campaign, the use cases for the technology are simpler than that. “The goal was that the work feels both inspirational and grounded in real usage, making ChatGPT something people want to be part […] The post When Prompted, ChatGPT Offers Helpful Down-to-Earth Advice appeared first on Adpulp.
