Exclusive: Beehiiv Taps Former Calendly Exec as Its First CMO
Darren Chait, who built and sold Hugo to Calendly, joins the newsletter platform as it eyes $50M in revenue and a broader identity.
Will The Trade Desk Right-Size Its Margins?
Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest Sarah Caputo, founder of consultancy Fraction Method, tells us why The Trade Desk should reduce its margin and make its fees more transparent. The post Will The Trade Desk Right-Size Its Margins? appeared first on AdExchanger.
Lobbyists send legal threats to councils over anti-wood burner campaigns
At least eight councils receive legal threats alleging flyers criticising wood burners are in breach of advertising codes Lobbyists for the UK wood-burning stove industry have threatened councils with legal action over public information campaigns warning of the harms of air pollution. At least eight councils have received legal threats, according to research by the British Medical Journal (BMJ). The Stove Industry Association (SIA), which represents the UK’s expanding industry around the burning of wood in domestic settings, wrote to the councils, all London boroughs, in late 2023 complaining that flyers stating wood burners were “careless, not cosy” were in[...]
NBCU to Gain New AI-Powered Measurement With HyphaMetrics Partnership
NBCU becomes the first licensor of HyphaMetrics' measurement tool, looking at cross-device experiences in real time.
AI is Reducing Costs at ITV as Studios Business Offsets Ad Declines
Over the last two years, ITV has been working to embed AI across its production workflows, the UK broadcaster said on its full-year earnings call this morning, in order to help reduce production costs at ITV Studios. Total Studios costs fell by 5 percent YoY in 2025, with content costs and non-content costs down by Read More
Legal, decent, honest, truthful they may be – but it’s time to legislate against crap ads
‘Boil-in-a-bag funerals are here at last – I have a few questions’ was the heading on Carol Midgeley’s piece in Times 2 on Wednesday. Midgeley is the Thunderer’s esteemed TV critic and she, like the rest of us, is sick of the crap ads infesting UK TV cahhnels, particularly smaller ones like Daniel Cass’s That’s … The post Legal, decent, honest, truthful they may be – but it’s time to legislate against crap ads first appeared on More About Advertising.
Media, Messaging, Midterms, and What Matters
The Role of Out-of-Home and Retail-Adjacent Media. WNDW became a top-10 network by number of locations The post Media, Messaging, Midterms, and What Matters first appeared on OOH TODAY.
OffBall and Togethxr Team Up on a New Playbook for Sports Media
The partnership reflects a new model for lean sports media—one where shared resources beat raising capital.
What 60M+ YouTube Impressions Reveal About Attention and Context
You’re watching makeup tutorials on YouTube. An ad plays. It’s for a home alarm system. You skip. When ads lack context, attention disappears. Media dollars follow. Silverpush was built to solve this relevance gap for brands, advertisers, and consumers alike. Because when advertising aligns with what someone is already watching, it stops feeling intrusive. It […]
