Innocean Berlin and Kia Introduce the KIA EV2 as the ultimate enabler of life’s most memorable moments
There is something unforgettable about the excitement and emotion of a first time. Kia Europe and Innocean Berlin have captured that powerful feeling in their latest campaign: The Power of Firsts, unveiling the highly anticipated Kia EV2, the first of its name and the brand’s most accessible electric vehicle, which aims to connect with a new generation of drivers. Compact, yet full of character, the Kia EV2 is engineered to make a big emotional impact. It is designed not just for those who value innovation, but for those who value how innovation feels. “The EV2 represents a significant[...]
Ticker: Testy Exchange Takes Place Between Scott Jennings and Adam Mockler on CNN NewsNight
Newsmax announces a new podcast featuring Greta Van Susteren.
The Marketing CEO: Why Leadership Now Starts With Knowing Your Brand Identity
Why today's chief executives must lead as marketers first.
AI Is Bringing Retail Media Closer to the Sale
This post was created in partnership with CVS Media Exchange Retail media has become a bigger part of the growth plan for many brands; it has also become harder to […]
What It Takes to Grow a CPG Challenger Brand
This post was created in partnership with Ibotta Entering the competitive CPG industry can be an uphill battle—even more so for a challenger brand. But with enough grit and determination, […]
What’s POSSIBLE With AI
Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour, AI. Plus: the topics that were conspicuously absent from the conference. The post What’s POSSIBLE With AI appeared first on AdExchanger.
Unforgettable Faces and Bold Journeys: Week of May 1st
Revlon, IKEA, Jägermeister, Audi, Müller FRijj, Pluck'd, Wingstop, TBPN, Amtrak
Inside Fox’s Upfront Pitch: Tubi and Sports Primed to Score Advertiser Growth
Fox ads president Jeff Collins previews upfront pitch, growth for Tubi, and more advertisers getting into sports.
POSSIBLE 2026: AdExchanger’s Hot Takes
The fourth-annual POSSIBLE is in the books! AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas were on the ground in Miami. Here are their takeaways from three days chatting about agentic AI in the Florida sun (other than some scattered showers). But the AI talk at POSSIBLE wasn’t just marketing hype. Ad industry insiders got […] The post POSSIBLE 2026: AdExchanger’s Hot Takes appeared first on AdExchanger.
These Marketing Concepts Have Become Meaningless—and They’re Sabotaging Your Strategy
Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend.
