With Netflix Out, Paramount and WBD Could Reshape TV Advertising
Paramount and Warner Bros. Discovery are poised to shake up the ad industry, but not without clearing some hurdles.
Feeding A DSP With Shopper Data
The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients’ money. The post Feeding A DSP With Shopper Data appeared first on AdExchanger.
What’s CNN’s Future Under Paramount Skydance?
CNN staffers are reportedly apprehensive following the news that they will be part of Paramount Skydance.
Week in Review: Netflix Drops its WBD Bid, Premier League Plans a Streaming App, and CTV Fuels Ad Tech Growth
In this week's Week in Review: Paramount is set to acquire Warner Bros. Discovery after Netflix drops its bid, the Premier League announces plans for a streaming service in Singapore, and ad tech companies report continued CTV growth. Top Stories Netflix Drops WBD Bid, Paving Way for Paramount Takeover Netflix has walked away from its Read More
Why Adidas Originals Brought Samuel L. Jackson and His Superstars Back for Chapter Two
Marketing boss Annie Barrett wants to build on the 'halo' effect from Jackson's first ads.
Brandtech hires first UK CEO
David Jones’ Brandtech Group has enjoyed its share of good fortune, not least in staying away from public markets even though it has raised lots of cash from investors. It was also one of the first to trumpet the opportunities of AI. Brandtech businesses include Jellyfish, Oliver, Gravity Road and AI platform Pencil. Now Jones … The post Brandtech hires first UK CEO first appeared on More About Advertising.
Why OOH’s Biggest Players Still Drive Growth
There’s an interesting belief that the future of OOH belongs primarily to independents —It’s an appealing idea, but history tells a different story ... The post Why OOH’s Biggest Players Still Drive Growth first appeared on OOH TODAY.
Horizon Media’s David Campanelli Shares His Strategy For Breaking Down Media Silos
Who says TV is the only media channel that could benefit from converged buying? The post Horizon Media’s David Campanelli Shares His Strategy For Breaking Down Media Silos appeared first on AdExchanger.
PubMatic Is All In On Agentic AI
PubMatic says its company – and the ad industry – are at an inflection point. And the SSP is betting its future on agentic AI. PubMatic reported $80 million in revenue during its Q4 2025 earnings call Thursday, which was down 6% year over year. It also reported $282.9 million for the full year of […] The post PubMatic Is All In On Agentic AI appeared first on AdExchanger.
Three Olshan Partners, Including Mary Grieco, Ranked in The Legal 500’s New York City Elite Series
Olshan Frome Wolosky LLP is pleased to announce that three of the firm’s partners, including Chair of Olshan’s Intellectual Property Law Group and Co-Chair of the firm’s Brand Management & Protection Group Mary Grieco, have been ranked in The Legal 500’s New York City Elite series.
