ITV Launches Addressable Targeting on Linear TV and TikTok Ads Partnership
ITV has launched a new addressable advertising product designed to bring addressable targeting capabilities to ITV's live linear broadcast channels for the first time, the UK broadcaster announced at its ITV Palooza commercial event. The 'Live Addressable +' product provides "thousands of addressable targeting options" for linear TV, covering ITV1, ITV2, ITV3, ITV4 and ITV Read More
EXCLUSIVE: WPP Names Elav Horwitz Its First-Ever Chief Innovation Officer
Horwitz will step into the CIO role just two months after Cindy Rose took over as CEO, as the company works to turn around its troubled fortunes.
OOH Today’s Stat of the Week
understand how the Black Friday audience interacts with out-of-home media The post OOH Today’s Stat of the Week first appeared on OOH TODAY.
Waitrose Christmas: love among the cheeses with Keira Knightley
Just when you thought 2025 Christmas ads were all a bit meh, Wonderhood might just have restored our faith in the genre. This four-minute romance makes the unlikely pairing of actress Keira Knightley (reprising her Love Actually character) and comedian Joe Wilkinson, fresh from his stint on Celebrity Traitors, in a romcom where love blossoms at … The post Waitrose Christmas: love among the cheeses with Keira Knightley first appeared on More About Advertising.
Everyone’s A Little Scared Of AI – Even The CEO Of This AI-Powered Platform
AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content […] The post Everyone’s A Little Scared Of AI – Even The CEO Of This AI-Powered Platform appeared first on AdExchanger.
Overnight Cable News Ratings, Nov. 3-6: Fox News Wins Election Night
CNN was the top network in the Adults 25-54 demo during election night.
New York AG Secures $1.1 Million Settlement with JBS Over Greenwashing and Net Zero Claims
This week, New York Attorney General Letitia James announced a $1.1 million settlement with JBS USA Food Company and JBS USA Food Company Holdings (JBS) over allegations that the meat producer misled consumers about its commitment to reduce its environmental impact. In February 2024, the AG filed suit, alleging that JBS’s consumer-facing statements that it...
Amazon Ads Is All In On Simplicity
Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of the word “simple” is ubiquitous at the show this year. “Simplifying Advertising through Innovation” is the literal headline for the day-one keynote from […] The post Amazon Ads Is All In On Simplicity appeared first on AdExchanger.
Indeed’s New AI Search Agent Helps Job Seekers Hit the Curveball
Finding a new job can be a brutal, lonely, and defeating process. It can also help the job seeker focus on what matters most. For instance, do you want to work 60 hours per week with ultra-competitive people who do not have your back? If you type all the write things and say all the […] The post Indeed’s New AI Search Agent Helps Job Seekers Hit the Curveball appeared first on Adpulp.
