OOH Best Creative Last Week Today
From bloody birds to protein bowls--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
VDO.AI’s Hero Realty Campaign Bags Major Award for Excellence in Video Advertising
Reading Time: 4 minutesThis milestone win reflects VDO.AI’s creative and technology-led approach in delivering hyper-targeted digital experiences for the real estate sector. VDO.AI has been recognised with the Best Tech-Enabled Campaign award at the Financial Express Futech Awards 2025 for its groundbreaking collaboration with Hero Realty. The award-winning campaign set a new benchmark in data-driven video storytelling, redefining ... The post VDO.AI’s Hero Realty Campaign Bags Major Award for Excellence in Video Advertising appeared first on VDO.AI Blogs.
WPP shares leap amid takeover bid speculation
Advertising group declines to comment on reports of interest from rival Havas and private equity groups Apollo and KKR Business live – latest updates Shares in WPP have risen sharply amid speculation that the advertising group could be the subject of a takeover by a rival or a private equity buyer. Its French rival Havas, which was listed on Euronext in Amsterdam in December and is controlled by the billionaire Vincent Bolloré, has reportedly held internal talks about a potential bid as WPP’s share price languishes at levels not seen since the mid-1990s.
Contextual Targeting Was Never Truly Contextual – AI Is Finally Changing That
Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t reinvent contextual targeting; it simply replaced one keyword with a cluster. Keywords were once the best we had. Now, keyword-based targeting is fundamentally inaccurate – and it’s time we admit it. In English-speaking […] The post Contextual Targeting Was Never Truly Contextual – AI Is Finally Changing That appeared first on AdExchanger.
Out of Home is “last heroic medium” says WOO chief Goddard
Out of Home is the last “heroic” medium, World Out of Home Organization President Tom Goddard said at the recent APAC Regional Forum in Seoul, South Korea. Quoting Ogilvy Group UK CEO James Murphy, he said the medium had not just out-performed other legacy media amid the digital tidal wave but maintained its market share. … The post Out of Home is “last heroic medium” says WOO chief Goddard first appeared on More About Advertising.
Europe Needs to Catch Up on Programmatic Delivery in Live Environments
We’re seeing growing adoption of programmatic in the CTV space across Europe says Stefanie Briec, Senior Director, Demand Sales at Comcast Advertising. More and more advertisers are buying through programmatic channels, seeking automation and flexibility, and that in turn is encouraging broadcasters to open up programmatic pipes. With live inventory, however, adoption in Europe is Read More
EXCLUSIVE: Yahoo Is Quietly Testing 6 AI Agents for Advertising
New agents will live within Yahoo's demand-side platform, where advertisers can also integrate their own custom AI tools.
OUTFRONT with Google DeepMind— ‘Imagine If…’
Citywide Program Asks New Yorkers to 'Imagine If…' - Engaging Subway Riders to Share Their Imagination The post OUTFRONT with Google DeepMind— ‘Imagine If…’ first appeared on OOH TODAY.
Marketers Are Learning That AI Is Only As Skillful As The Humans Prompting It
Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to generate ads for a local TV network. The post Marketers Are Learning That AI Is Only As Skillful As The Humans Prompting It appeared first on AdExchanger.
Going up: Bang & Olufsen rides an elevator with The Or
Luxury Danish audio brand Bang & Olufsen appointed Mother’s The Or to help celebrate its centenary, and the result is a high-end global campaign that nods to the brand’s history without getting mired in the past. Taking the form of a wild elevator ride, the film journeys through the decades to show how sound and … The post Going up: Bang & Olufsen rides an elevator with The Or first appeared on More About Advertising.
