The Trade Desk’s Blue Ocean Moment: How The DSP Can Rewrite Ad Tech’s Rules

In ad tech, group thinking is the silent killer.  It convinces great companies to keep playing the same game long after the rules have changed. Too many leaders keep reaching for the same playbook that worked a decade ago: connect pipes, aggregate inventory, plug data, take a cut.  Even The Trade Desk (TTD), arguably the […] The post The Trade Desk’s Blue Ocean Moment: How The DSP Can Rewrite Ad Tech’s Rules appeared first on AdExchanger.

By |August 18th, 2025|Categories: News|Comments Off on The Trade Desk’s Blue Ocean Moment: How The DSP Can Rewrite Ad Tech’s Rules

Settlement or Surrender Disguised as Peace

There are moments when history pauses, looks us dead in the eye, and asks: do you understand what is happening? This is one of them. We are told that “peace” is being negotiated. Cameras flash, leaders shake hands, headlines sigh in relief. But listen more closely: the word “peace” here has been hollowed out. What […]

By |August 17th, 2025|Categories: News|Comments Off on Settlement or Surrender Disguised as Peace

Lab Weekly — 08/15/2025

Lab Weekly — 08/15/2025 On streaming’s new “profit era”; Plus, the lates news about AI companions, a McDonaldland revival, Neflix’s theatrical events, and more must-know news and stats Want this newsletter in your inbox every week? Sign up for our mailing list here Streaming Enters Its “Profitability Era” — What Comes Next? New bundling strategies and consolidations signal a new playbook for entertainment brands In case you missed it… Hollywood’s Complicated Relationship with AI Content This week, Amazon’s investment in Fabel Studio, a startup behind an AI streaming platform called “Showrunner” that lets paying subscribers use AI to create animated shows or build on existing IP, is a good[...]

By |August 17th, 2025|Categories: News|Comments Off on Lab Weekly — 08/15/2025

Shenseea Teams up with GlassesUSA.com to Celebrate Bold, Personal Summer Style

GlassesUSA.com, a leader in the online eyewear industry, turns up the volume with Shenseea’s Picks - a curated selection of sunglasses and optical frames handpicked by Jamaican pop star and fashion trendsetter Shenseea. Blending personal style with star power, this collaboration brings Shenseea’s sparkle to life through frames that radiate individuality, a little edge, and a standout summer aesthetic. "For me, style is all about having fun and keeping it real," says Shenseea. "This collection with GlassesUSA.com is about wearing what makes you feel good and confident - just being yourself." The collection includes oversized silhouettes, sleek cat-eyes, tinted lenses, and glossy finishes designed to[...]

By |August 17th, 2025|Categories: News|Comments Off on Shenseea Teams up with GlassesUSA.com to Celebrate Bold, Personal Summer Style

The Global Rise of AI Apps: Key Takeaways for Mobile Marketers

The mobile app landscape is constantly shifting, but few trends have been as transformative as the rise of generative AI. According to the latest data from Sensor Tower’s “State of AI Apps 2025” guide, the first half of 2025 has cemented generative AI’s position as a dominant force, not just as a novelty but as […] The post The Global Rise of AI Apps: Key Takeaways for Mobile Marketers first appeared on AppSamurai.

By |August 16th, 2025|Categories: News|Comments Off on The Global Rise of AI Apps: Key Takeaways for Mobile Marketers

Back-to-School Billboards | Outdoor Strategies for the Seasonal Shift

Every year, late summer brings a dramatic shift in consumer behavior. Vacations wrap up, schools reopen, and spending patterns pivot from leisure to preparation. This period isn’t just about new backpacks and school supplies—it’s a high-impact advertising moment for businesses of all types. Back-to-school billboards are one of the most effective ways to reach parents, […]

By |August 16th, 2025|Categories: News|Comments Off on Back-to-School Billboards | Outdoor Strategies for the Seasonal Shift

Monday, August 11 Evening Cable News Ratings: 11 AM Is CNN’s Highest-Rated Hour

Fox News' The Five was the No.1 program of the day in total viewers and the demo.

By |August 16th, 2025|Categories: News|Comments Off on Monday, August 11 Evening Cable News Ratings: 11 AM Is CNN’s Highest-Rated Hour
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