With the rise of supply-path optimization, SSPs are under pressure to prove they aren’t just interchangeable pipes. Their drive to differentiate helped spark the sell-side curation trend over the past few years – and is also part of the rationale behind Onetag’s acquisition on Monday of Aryel, a creative ad tech platform based in Italy. The […] The post Curation Platform Onetag Just Acquired This Creative Tech Startup. Here’s Why appeared first on AdExchanger.

Robinson Outdoor announced its acquisition of Outdoor Advertising Assets in Tennessee and Georgia from Mashburn Outdoor. Drachman M&A Co. represented Mashburn The post Robinson Outdoor Acquires Mashburn Digital and Static Displays in Tennessee and Georgia first appeared on OOH TODAY.

Like it or not, artificial intelligence can’t be avoided. It’s in the news each and every day, and on the tongues of students, professors, influencers, and office workers. When I visit LinkedIn, I am flooded with full-throated enthusiasm for AI. Even the Super Bowl has been taken over by AI. Did you know that 23% […] The post AI Permeates the Adver’ Bowl appeared first on Adpulp.

Publicis London has launched “Love You Cans”, its debut work with Foster’s, part of HEINEKEN UK’s lager portfolio. The work sees the iconic Foster’s can lose its wordmark to make way for the unconventional and authentic love language of British men: rude nicknames. The campaign aims for mates to use the cans to reach out to one another. The work draws on new research which found that as they get older, British men are increasingly losing touch with their friends, with 61% of men surveyed admitting that reaching out to reconnect can feel awkward or uncomfortable. The research also found[...]

Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting an ad to be noticed, appreciated and shared is a big achievement in the world of marketing communications. FDJ-Loto: Grandma’s Secret Habitual or even occasional lottery ticket buyers are motivated by [...] The post LEGO Land, FDJ-Loto and more: best new creative ads appeared first on Bhatnaturally.

In a competitive marketplace like Pune, creativity means nothing if it does not reap tangible value – precisely, revenue. OK. It may sound a little blunt to those who detest looking at creativity from a commercial lens. However, it is undeniably true that the core objective of advertising is to spread the word, engage, and… Read More »How a Full-Service Advertising Agency in Pune Aligns Creativity with Business Goals The post How a Full-Service Advertising Agency in Pune Aligns Creativity with Business Goals appeared first on Prajapati Advertising.

...Join our dynamic team as a Graphic Designer/Brand Marketing Specialist at SILVERCAST, a leading force in the out-of-home (OOH) media industry. We are looking for a seasoned, strategic, and results-driven professional to The post Graphic Designer/Brand Marketing Specialist —OOH Classifieds Today first appeared on OOH TODAY.

In 2026, LED screen advertising has become one of the most effective channels for brands seeking high-impact visibility in Southeast Asia. As consumers spend more time on mobile devices and digital platforms, marketing environments are increasingly saturated with short-lived, skippable messages. This saturation has significantly reduced attention and recall across online channels. As a result, […] The post LED Screen Advertising in Southeast Asia : How Large-Format and 3D Displays Drive High-Impact Brand Visibility appeared first on The Perfect Media Group.

Layoffs hit CNBC as fewer than a dozen positions have been eliminated as part of an editorial overhaul.

Paramount and Warner Bros. Discovery are poised to shake up the ad industry, but not without clearing some hurdles.