Pixability Introduces Agentic AI Audience Tools To Its YouTube Contextual Segments
On Tuesday, video advertising platform Pixability launched its own agentic product, which will help marketers more quickly identify and target scalable audience segments on YouTube. The post Pixability Introduces Agentic AI Audience Tools To Its YouTube Contextual Segments appeared first on AdExchanger.
How roadside cuts through the noise of endless digital notifications
Over the past decade, digital notifications have quietly slipped from being attention-grabbing alerts to little more than background noise. Once, that ping or buzz might have sent us scrambling to check what was new, bit now it has become the equivalent of the hum from the fridge freezer or the creak of a floorboard, something […] The post How roadside cuts through the noise of endless digital notifications appeared first on 75Media.
mouth sewn shut by signatures / Silence ça pompe
THE ORIGINAL? Amnesty International – 2008 « Your signatures have power » Source : Advertology Agency : TBWA Paris (France) LESS ORIGINAL MSI Reproductive Choices – 2025 Click the image to enlarge Source : Cannes Lions The Work Agency : Good Agency London (United Kingdom)
Healthcare Adtech Firm DeepIntent Clinches $637M in Funding for AI Product Development
Private equity firm Vitruvian Partners has acquired a majority interest in the demand-side platform DeepIntent.
Google Reuses Search Tactics to Fend Off Ad Tech Breakup
When a US judge ruled last year that Google had acted illegally to maintain a monopoly in online search, some in the industry predicted major consequences for Google's business. The US Department of Justice, which fought the case against Google, pushed for some pretty hefty remedies, including the forced sale of Google's web browser Chrome Read More
Digital Agency Incubeta Acquires AI Consultancy RocketSource
Agencies are being rocked by the rise of AI. The solution? Bring on more humans. No, seriously. On Tuesday, digital agency Incubeta announced its acquisition of RocketSource, a consultancy that helps advertisers understand what drives customer behavior using data science and predictive analytics. The price of the deal was not disclosed. The traditional agency business […] The post Digital Agency Incubeta Acquires AI Consultancy RocketSource appeared first on AdExchanger.
McDonald’s tries martial arts with ‘Kung Fries’
The online/social tidal wave can offer the opportunity to do something different – long films for example as it’s cheaper than airtime – and Leo in Taiwan has certainly taken advantage of this for McDonald’s. ‘Kung Fries’ is three minutes of new martial arts moves from fight choreographer Master Scott Hung, designed to fend off … The post McDonald’s tries martial arts with ‘Kung Fries’ first appeared on More About Advertising.
OOH Best Creative Last Week Today
Taylor, Tea, Fashion & Fragrance--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
McDonald’s ‘Kung Fries’, John Lewis and more: top creative ads of the week
Every week I attempt to share a curated list of clutter-breaking and inspiring creative ads from around the world. This week: Kung Fries from Taiwan, Liquid Health from the US, Zeno Health from India and more. McDonald’s Taiwan: Kung Fries Food advertising isn’t always about drool-worthy product & ingredient shots (like in Lurpak). But then [...] The post McDonald’s ‘Kung Fries’, John Lewis and more: top creative ads of the week appeared first on Bhatnaturally.
PubMatic Is Suing Google For Monopolistic Behavior, The Second Such SSP Case
On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google. The post PubMatic Is Suing Google For Monopolistic Behavior, The Second Such SSP Case appeared first on AdExchanger.
