What the Shift Toward Hybrid and EV Means for Dealership Revenue Models
The automotive market is at a turning point. Hybrid and electric vehicles (EVs) have seen rapid adoption, yet new challenges are reshaping the landscape. Federal EV tax credits expired, removing a key incentive that drove consumer purchases. These shifts affect buyer behavior and dealer strategies, requiring revenue models that adapt to both immediate trends and long-term adoption. The post What the Shift Toward Hybrid and EV Means for Dealership Revenue Models appeared first on Stream Companies.
What High-Risk Digital Niches Teach About Audience Targeting
Image source: google When you hear “High-risk digital niches,” what comes to mind? The simple definition is that these are markets facing challenges in marketing and advertising, especially amid recent non-GamStop casino launches that highlight how competitive and tightly regulated this space can be. Some of the markets included in the niches include gambling sites, […] The post What High-Risk Digital Niches Teach About Audience Targeting appeared first on .
Alex Hesz joins WPP to lead new Strategy Architects Group
The Omnicom-IPG fallout was bound to offer up some premium talent for hire. Alex Hesz, who was IPG’s global strategy officer, has now joined WPP as president, strategy and solutions. He’s leading a whole new Strategy Architects Group which is all about unifying WPP’s technology, media, data and marketing capabilities in the name of delivering … The post Alex Hesz joins WPP to lead new Strategy Architects Group first appeared on More About Advertising.
New Startup Pinch AI Tackles The Growing Problem Of Ecommerce Returns Scams
If Q4 is the holiday shopping season, then Q1 might be the season of returns, or more specifically the season of return fraud. Retailers and ecommerce merchants are seeing a growing trend of returns and fulfillment scams that drain profit margins after big sales. This fraud was the impetus for Thursday’s launch of Pinch AI, […] The post New Startup Pinch AI Tackles The Growing Problem Of Ecommerce Returns Scams appeared first on AdExchanger.
From Discovery to Influence: A Guide to AEO and GEO
Explore how brands win in AI-driven discovery with AEO vs. GEO strategies, key data pathways, and actions to boost visibility and consumer choice.
Lobster provides ‘pinch me’ moment for Secret Escapes
Holidaymakers love a premium experience for a non-premium price, which is exactly what Secret Escapes promises by filling empty rooms in fancy hotels. In this campaign there’s a friendly lobster thrown in to provide that “pinch me” feeling of arriving in a great holiday destination. Dog Cat & Mouse, the agency set up by industry … The post Lobster provides ‘pinch me’ moment for Secret Escapes first appeared on More About Advertising.
EXCLUSIVE: Nike Won’t Return as a Super Bowl 60 Advertiser
The sportswear giant is sitting this one out following a buzzy 2025 comeback.
Farewell, Boss….
We, ‘ll miss you via
FCC Delays Revoke All Consent Rule for Robocalls and Text Messages Until 2027
The Federal Communications Commission (FCC) has further extended the effective date of the Revoke All consent rule from April 11, 2026 to January 31, 2027. That rule requires businesses to treat a consumer’s consent revocation request made in response to one type of text message or call as applicable to all future calls and texts...
ABCDEGR – 61 Anniversaries & 44 Birthdays This Week!
Sign Source USA, Lamar, Las Vegas Billboards, Clear Channel, Greyline Outdoor Advertising, OUTFRONT, Blue Line Media, Daktronics, Sign Source USA, Circle Graphics, JCDecaux, Screenvision Media, Overall Murals, Reveal Mobile, PATTISON Outdoor, Ocean Outdoor--mark these milestone moments in OOH. The post ABCDEGR – 61 Anniversaries & 44 Birthdays This Week! first appeared on OOH TODAY.
