Ford Revs Up Its Biggest Brand Overhaul in Over a Decade
Ford introduces 'Ready, Set, Ford,' its first global brand platform in over a decade, to modernize the legacy brand.
Brock Purdy Headlines New Toyota Campaign from H/L
Independent Bay Area agency H/L has launched its latest campaign for the Northern California Toyota Dealers, starring San Francisco 49ers quarterback Brock Purdy. Designed to unite Toyota with Purdy, the 49ers, and Northern California fans, the work pushes boundaries—melding cinematic filmmaking with AI-powered visuals and conversational fan tech to capture both Purdy’s intensity on the field and his natural charm off it. The result is classic H/L: in-house creative, production, and media teams firing together to make technology feel human, and global brands feel local across Northern California and the Central Valley. From concept to launch, the campaign was[...]
The Reasoning Behind The Remedies; The Demise Of De Minimis
Take Your Medicine District Court Judge Amit Mehta, speaking at a conference in Brussels yesterday, defended the remedies he recently handed down following Google’s guilty conviction in the DOJ’s search antitrust case. Google rivals and antagonists, many of whom thought a forced Chrome divestiture wasn’t out of the question, were heated about the milquetoast penalties […] The post The Reasoning Behind The Remedies; The Demise Of De Minimis appeared first on AdExchanger.
Geopath Member Town Hall Webinar
learn more about the forthcoming release, measurement transparency, and ask questions. This session will feature a discussion between Rob Peterson, Ali Broback, and The post Geopath Member Town Hall Webinar first appeared on OOH TODAY.
Legal Ping-Pong: D.C. Circuit Restores, Then Supreme Court Removes, Rebecca Slaughter as FTC Commissioner
Earlier this month, the United States Court of Appeals for the D.C. Circuit ruled President Trump’s removal of Democrat commissioners from the Federal Trade Commission (FTC) was unlawful. In a 2-1 decision, the panel held that the case was squarely controlled by Supreme Court precedent in Humphrey’s Executor. The D.C. Circuit decision upheld the district...
Magnite Acquires GenAI Streaming Ads Startup Streamr.ai
Magnite, a sell-side ad tech business, has today announced the acquisition of streamr.ai, an AI startup whose tech enables small- and medium-sized businesses (SMBs) to create AI-generated video ads and launch them on streaming TV. Financial terms of the deal were not disclosed. The acquisition comes as sell-side CTV companies look to attract SMB advertisers Read More
OrganiCare’s Caroline Goodner on Destigmatizing Women’s Healthcare
The unique challenges and rewards of an underserved category.
Sarah Thompson Returns to GS&P as First CEO
Droga5 vet relocates to New York to lead the agency’s next chapter
Plan Your Next Getaway Today!
We’re excited to share our new and improved travel website: travel.indoormedia.com ? From dream vacations to quick weekend escapes, our awesome travel advisors are ready to help you make it happen. Whether you’re looking for sandy beaches, city adventures, or peaceful retreats, we’ll get you moving toward your perfect destination. Explore. Discover. Travel smarter. Visit […] The post Plan Your Next Getaway Today! appeared first on IndoorMedia.
Pixability Introduces Agentic AI Audience Tools To Its YouTube Contextual Segments
On Tuesday, video advertising platform Pixability launched its own agentic product, which will help marketers more quickly identify and target scalable audience segments on YouTube. The post Pixability Introduces Agentic AI Audience Tools To Its YouTube Contextual Segments appeared first on AdExchanger.