Walmart’s Brand-to-Seller Balance; For Everything Else, There’s WPP
Walmart has some new rules for third-party sellers; WPP wins Mastercard; and marketers should get into VTubers. The post Walmart’s Brand-to-Seller Balance; For Everything Else, There’s WPP appeared first on AdExchanger.
MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz
What’s the point of a market research survey that could take weeks when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is trying to increase the speed of current marketing and customer survey results. The company went to market last year, after co-founders […] The post MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz appeared first on AdExchanger.
Watchdog urges UK advertisers to avoid ‘irresponsible’ images of thin-looking models
Use of unhealthy body images ‘becoming more of an issue’, says Advertising Standards Authority The chief executive of the UK Advertising Standards Authority has issued a plea to advertisers to avoid using “irresponsible” images of unhealthily thin-looking models. Guy Parker, CEO of the UK watchdog, said adverts where models appeared to present an unhealthy body image were “becoming more of an issue” and called upon advertisers to “please, please, please think very carefully” about the body types they depicted.
Duolingo Social Media Guru Zaria Parvez Exits
Duolingo’s senior global social media manager, Zaria Parvez, has left the company, the company confirmed to ADWEEK. Her last day was Friday (August 15). She announced her departure on her […]
More US Ad Spend Comes Direct From Brands Than Through HoldCos as AI Reshapes Media Planning and Buying
Three months ago, Meta CEO Mark Zuckerberg sent shockwaves through the advertising industry with the suggestion that the tech giant's use of AI will automate the entire campaign process, potentially making the current role of ad agencies redundant. While his comments sparked debate over the extent to which agencies will be displaced, it is clear Read More
MSNBC Rebranding to MS NOW Amid NBCUniversal Split
MSNBC has started to move out of 30 Rock and into a temporary home known internally as “summer camp.”
Mother and Uber Eats kick back and enjoy the new season on Sky Sports
With a new football season comes a spate of ads taking “the beautiful game” very seriously indeed, so it’s good to see a campaign that does the opposite. For Uber Eats’ Sky Sports idents, Mother London sends up all the wealth and glamour that go with the Premier League. The agency has roped in a … The post Mother and Uber Eats kick back and enjoy the new season on Sky Sports first appeared on More About Advertising.
One Step Beyond —Madness
Let's stop complaining about how gunked up the country is, and let's start smelling the Starbucks. The "system" denies no one... Is there a better place on the planet to conduct commerce? Let's make some money. The post One Step Beyond —Madness first appeared on OOH TODAY.
Ad Schools Race to Equip Grads for the AI Age
Ad schools are revamping their courses with AI training to prepare students for a changing workforce.
Swatch pulls ‘slanted eye’ ad after backlash in China
Calls for boycott after Swiss watchmaker becomes latest western brand accused of racist imagery The Swiss watchmaker Swatch has apologised and removed an advert featuring a model pulling the corners of his eyes, after the image prompted accusations of racism and calls for a boycott on Chinese social media. Internet users heavily criticised the “slanted eye” gesture made by the Asian male model as racist.
