We’re used to seeing memorials to dead people, Saatchi & Saatchi is marking the 65th anniversary of the British Heart Foundation with 65 striking red benches across the UK commemorating people who’ve survived heart treatment and are still with us – ‘In Living Memory.’ Plus there’s a quite moving and engrossing film featuring real survivors … The post MAA Ad of the Week: British Heart Foundation from Saatchi & Saatchi first appeared on More About Advertising.

Intersection, Orange Barrel Media, JCDecaux, Ocean Outdoor, Lamar, PATTISON, Alight Media, GymTV, Broadsign, Captivate, NBCUniversal, ODN, Grand Visual, Global, and more-- be the first to congratulate these OOH movers! The post OOH Moves Today – 64 Moves This Week! first appeared on OOH TODAY.

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas. One thing that has changed, however, is the CTV industry's infatuation with agentic AI. The post CTV Is Stuck In Its Growing Pains. Can AI Save the Day? appeared first on AdExchanger.

Ever wondered how you can showcase your products on beautiful models, across any setting or location, with just one click? Thanks to AI models & product photos, brands can now create lifestyle visuals instantly. This case study features a growing women’s fashion brand selling full seasonal collections online. Operating in a competitive fashion eCommerce space, […] The post How a Women’s Apparel Brand Uses AI Product Photography to Create Lifestyle Images Without Photoshoots appeared first on .

Another year over but trusty MAA is still registering more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful, even diverting – especially … The post Why a donation to MAA in 2026 helps everyone first appeared on More About Advertising.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Programmatic Pipes appeared first on AdExchanger.

A jury on Thursday found that TV measurement firm EDO — which was co-founded by actor Ed Norton — liable for breaching its contract with iSpot, both companies confirmed, awarding iSpot $18.3 million in damages. ISpot was seeking up to $47 million. 

A half-eaten bar of chocolate isn’t, on paper, a gift that dreams are made of. But VCCP and Cadbury turn it into a properly meaningful sisterly gesture for the latest ad in its “There’s a glass & a half in everyone” campaign, built around generosity. “Homesick” brings out the connection between a girl who’s just … The post Cadbury first appeared on More About Advertising.

Not a bad idea... We've all suffered through unskippable, annoying ads online. YouTube watchers, especially, know the struggle. But Vietnam is working to ease that annoyance. The country has reportedly issued new rules that ban long, unskippable ads, instead limiting the portion you cannot skip to just five seconds, according to

The automotive market is at a turning point. Hybrid and electric vehicles (EVs) have seen rapid adoption, yet new challenges are reshaping the landscape. Federal EV tax credits expired, removing a key incentive that drove consumer purchases. These shifts affect buyer behavior and dealer strategies, requiring revenue models that adapt to both immediate trends and long-term adoption.  The post What the Shift Toward Hybrid and EV Means for Dealership Revenue Models  appeared first on Stream Companies.