What is Location-Based Advertising? The Future of Data-Driven OOH Explained
In today’s fragmented media landscape, Location-Based Advertising (LBA) is emerging as one of the most powerful tools for brands looking to drive real-world outcomes. As OOH advertising evolves into a data-driven medium, the ability to target audiences based on real-time location intelligence is transforming how campaigns are planned, executed, and measured. What is Location-Based Advertising? […] The post What is Location-Based Advertising? The Future of Data-Driven OOH Explained first appeared on Edge1.
Massive Attack / Tom Waits – Boots on the Ground
fresh from the oven
Local / National Account Execs—OOH Classifieds Today
...seeking a high-performing National Account Executive based in Los Angeles to join our dynamic sales team and Denver —Local Media Sales Executive The post Local / National Account Execs—OOH Classifieds Today first appeared on OOH TODAY.
How UGC (User Generated Content) Is Driving Better Results in Ads Right Now
User-generated content (UGC) refers to content created by everyday users, distinct from content posted by brands, agencies, or paid partners. According to eMarketer, 70% of Gen Z consumers consider UGC a significant factor in their purchasing decisions, while 60% of all consumers perceive UGC as the most authentic form of advertising, highlighting the value of […] The post How UGC (User Generated Content) Is Driving Better Results in Ads Right Now appeared first on McFadden/Gavender.
Evolving the Microsoft Advertising API Platform
We are announcing a transition to a moder REST API from the legacy SOAP API.
Week of April 6 Cable News Ratings: Artemis II Coverage Lifts Cable Nets
Artemis II and Iran coverage led to viewership for cable.
Week in Review: Netflix Talks Up Programmatic, Viant Acquires TVision, and Digital Video Sees Rapid Growth
In this week's Week in Review: Netflix executives discuss the streamer's programmatic strategy, Viant acquires TVision for $40 million, and IAB reports rapid growth in digital video ad spend. Top Stories Netflix Sees Programmatic as Core to its Ads Business Netflix reported its Q1 earnings on Thursday, with revenues up 16 percent year-on-year, reaching $12.3 Read More
Episode 106 – Franki Goodwin
Visuals: https://getbehindthebillboard.com/episode-106-franki-goodwin Episode #106 features the brilliant Franki Goodwin, Chief Creative Officer of Saatchi & Saatchi, London. And is hands down one of our favourite episodes yet. Hugely talented, humble, funny, smart, generous, collaborative and many other things, Franki was ace. We started with British Heart Foundation and discovered how the footy murals campaign came about, which in itself is a great story, esp the casting for the huge wall paintings, which had to come from photos from the families and then brought to life in sensitive but photo realistic fashion by Global Street Art. Then there was ‘Benches’ the[...]
Goop Kitchen Lands in New York With a Love Letter to the City’s Energy
As Goop Kitchen arrives in New York, it turns its attention to the everyday choreography of New Yorkers balancing work, movement, and meals.
