Age Of Conquest Search industry consultant and content creator Glenn Gabe kickstarted a discussion, amplified by Search Engine Roundtable, of how, if and when we will see AI search engines incorporate ad conquesting tactics. Conquesting meaning one brand deliberately targeting a rival company’s customers, like T-Mobile’s “Keep and Switch” promo for AT&T subscribers to rival […] The post Erstwhile Competition; What We Lose By Gamifying The News appeared first on AdExchanger.

The leaders of the UK's big three Out of Home media owners - JCDecaux, Bauer Media and Global - will appear together for the first time on a panel looking The post In the hot seat: UK’s Big 3 OOH Owners first appeared on OOH TODAY.

Brands are skipping the festival grounds and staging their own moments off-site

Trying to stand out online can feel overwhelming for many American service businesses. The challenge is not just getting noticed, but reaching the right people at the right time. Keyword... The post What Is Keyword Research and Why It Matters appeared first on PGN Agency.

You walk into a meeting.Before you say a word, the client slides a copy of Influence across the table.Highlighted. Annotated.He doesn’t use it.He uses it against you.He looks up and says:“Knowing that you know I know this… what do you do differently?”No one answers.The meeting continues anyway.That’s the problem.The persuasion playbook didn’t fail. It leaked.Slowly. […]

Pepsi has gone all-singing and dancing, positively Nike ‘Write The Future’ mode for the coming World Cup with long-serving brand ambassador David Beckham hosting a host of stars – and Gordon Ramsay Some of us would go a long way to avoid the latter but he’s a mate of Beckham’s. A spin on the rules … The post Beckham launches Pepsi’s ‘Football Nation’ first appeared on More About Advertising.

a few points of note...Charlie Bullfrog, Steve Haggard, Becky Smith, Neil Morris ...put a punctuation mark in my brain The post The Song Remains the Same first appeared on OOH TODAY.

a few points of note...Charlie Bullfrog, Steve Haggard, Becky Smith, Neil Morris ...put a punctuation mark in my brain The post The Song Remains the Same first appeared on OOH TODAY.

I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora (an AI platform for lawyers), Coca-Cola ad for FIFA World Cup and more. ChatGPT: Bala vs Waterfall Every major LLM brand is on a mission to ‘educate’ users on how best the platforms can be [...] The post Best new creative ads: ChatGPT, Legora, Coca-Cola and more appeared first on Bhatnaturally.