Think You’re Not A Data Broker? California’s Delete Act Might Say Otherwise
By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act. Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not […] The post Think You’re Not A Data Broker? California’s Delete Act Might Say Otherwise appeared first on AdExchanger.
Week in Charts: Ted Sarandos on Netflix’s Podcast Strategy, Women’s Sports Revenues to Top $3 Billion, and European Consumers Back Social Media Bans GalleryWeek in Charts: Ted Sarandos on Netflix’s Podcast Strategy, Women’s Sports Revenues to Top $3 Billion, and European Consumers Back Social Media Bans
Week in Charts: Ted Sarandos on Netflix’s Podcast Strategy, Women’s Sports Revenues to Top $3 Billion, and European Consumers Back Social Media Bans
In this week's Week in Charts, Ted Sarandos on Netflix's podcast strategy, women's sports to top $3 billion in revenues, and European consumers back under-16s social media bans. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Read More
Tim Cook Grew Apple by Reducing Its Ambition
There is more to Apple than just being profitable, and you can argue the trajectory that Steve Jobs created accounts for a lot of Tim Cook's “success.”
Moving beyond pixel-based retargeting: Why programmatic signals are reshaping social performance
For years, pixel-based retargeting has been the backbone of digital performance strategy. Install a pixel, wait for users to visit a site, and retarget them on social media. Simple. Familiar. Increasingly ineffective. Signal loss, cookie deprecation, and evolving privacy expectations have fundamentally changed how marketers build audiences. Today, relying solely on pixel-based retargeting means optimizing […]
Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age
Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly. The post Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age appeared first on AdExchanger.
The Power of Creator and Brand Collaboration Put to the Test
This post was created in partnership with Inmar Media Creator-led social content can add authenticity and reduce friction to keep audiences engaged, but it works best when there’s brand collaboration. […]
AI Is The New Ad Space
Debra Aho Williamson will be keynoting AdExchanger’s Programmatic AI event, taking place in Las Vegas from May 18-20. Click here to learn more and get your ticket. AdExchanger readers get $200 off when they use the code PAI200. A lot of marketers talk about AI as a tool, something that can help them move faster, […] The post AI Is The New Ad Space appeared first on AdExchanger.
A Fundamental Truth, Powerfully Conveyed: No Blue, No Green
São Paulo – Droga5 São Paulo introduced the second phase of “Lifeless Flag”, a campaign created for SOS Oceano, a coalition of NGOs advocating for the expansion of marine protected areas. The first phase of the campaign, launched at Rio Ocean Week in October 2025, removed the blue and green from the Brazilian flag to demonstrate […] The post A Fundamental Truth, Powerfully Conveyed: No Blue, No Green appeared first on Adpulp.
Gallo’s Britt West on Fixing Wine’s Relevance Problem and Recruiting the Next Generation
Challenging some marketing misconceptions about the challenges facing the wine industry.
OOH Best Creative Last Week Today
From Prada to Pixar, Canines to Coachella--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
